Shared iDiz Blog

The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!

what a toddler can teach you.

There are certain things that bum me out. Gray skies. Drizzly rain that can’t quite make up its mind to turn to snow. The end of football season. Add in the realization that election year posturing and partisanship is just getting started, and I find myself wanting to go to my happy place. Which is…

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one of the planet's biggest no-brainers for member retention

Today we have so many different topics to talk about, (okay, rant about), that we chose to share them all instead. Big thanks (I think) to the sources linked for the extra grey hairs over the last few weeks. Where are the CUs on automatic savings? This is one of the planet’s biggest no-brainers for member…

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Think Beyond the Rate

This jelly-bean-looking EV is already signing people up for a waitlist while it goes through testing. Because electric motors and batteries take up less space, the inside of a Canoo is “as big as a Suburban, with a smaller footprint than a Prius.” The interior has sofa-like seating, and “enough room to easily fit a…

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Give your top ten a good massage

I’m a dedicated motorcyclist, so winters are the time when I catch up on all the home and garage projects I neglected in warmer weather. However, I’m out of moto-projects right now. My bikes are all running great for once, and I organized all my tools and spare parts last winter. So this winter I…

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MX is the new brand marketing

For an industry based on the idea of People Helping People, why aren’t more credit unions laser-focused on Member Experience (MX)? Don’t they know that all those little annoyances add up? Isn’t less hassles supposed to be one of the CU advantage over banks? For example, my CU apparently decided to switch service providers that…

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it's time for some new ways of thinking

It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Here are the first ten ways to pump up differentiation, connect with the next generation, break out of your…

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it's time for some new ways of thinking part 2

It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Last week, we shared the first ten ways to pump up differentiation, connect with the next generation, break out…

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how to crush your numbers by crafting killer creative

Every marketing promotion has a built-in bullseye, a number you’re supposed to meet or beat. And that’s not surprising. Credit unions are jam-packed with Numbers People. Maybe that’s why most of the attention in credit union marketing these days is on Big Data. Numbers People love Big Data. because Big Data is all about “who”…

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is it time to panic yet?

Google is doing checking accounts! Apple has a credit card! Walmart has both! It’s a Tech Takeover!! (Cue EVERYBODY-PANIC.gif) Everyone has been predicting a tech/retail giant takeover of personal banking, specifically checking or “transaction” accounts, for a while, but… is it really time to panic? Or can we panic later? What’s the right level of…

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