Shared iDiz Blog

The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!

One-of-a-kind CUs are built on more fundamental components.

How to build the credit union you’ve always wanted

Bricks, mortar, steel and glass are okay. They just aren’t the right materials to build the credit union you’ve always wanted. One-of-a-kind CUs are built on more fundamental components. Elements that give your credit union the rock-solid foundation it needs. A strong, but flexible space that provides a base for everything you want to do.…

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Career lessons from the funny farm

I’ve had an unusual career. After the watermelon farm, and while I was in college and playing in a classic rock band, I also worked full time at a psychiatric hospital for four and a half years. (I didn’t get much sleep, either…) Like anyone who’s worked in a hospital, I also have an endless…

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Details matter. Details differentiate.

Why daily details matter

I recently read an article about the rise of cupholders in cars. It turns out to be a more interesting and important topic than you might think. And there are lessons every marketer can learn from the Great Cupholder Revolution. In a nutshell, cupholders in American cars started entering the mainstream in the 1960s, as…

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Search engines are looking for websites that are more accessible and understandable for everyone.

Is your website written for brainiacs?

Did you realize that a high reading level on your website might be hurting your search results and making your site less useful? If Google’s algorithm thinks you’re writing for brainiacs instead of the average person, it could be showing up in your search results. Which makes sense, since search engines are looking for websites…

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Humans want to be treated fairly.

Should you: Stay in your Lane, or Think like a Human?

If we have learned anything in this era of  ‘woke’ advertising, it’s that companies need to think like a human instead of a corporation. Whether you agree or not, most people believe that businesses have a social responsibility in the marketing they present. Ads and images that show rigid gender roles and sexual stereotypes, unrealistic…

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What Operations Wants to Hear: We feel like we're all on the same team.

Five fast intranet benefits for HR

An intranet is an internal website used by staff to share information and resources and to communicate with each other. Here are the top five ways your HR department can benefit from a better, faster, easier intranet!

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What Operations wants to hear: We have the info we need to make members happy.

Five fast intranet benefits for Operations

When staff can easily share information, resources and communicate with each other, everything goes smoother. Here are the top five ways Operations can benefit from a better, faster, easier intranet: More service consistency By sharing information across locations and departments, you’ll create more consistency in decisions, expectations, and service standards. Fewer errors With a wide…

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What a CEO wants to hear: Now we know what's going on.

Five fast intranet benefits for CEOs

An intranet is a great way to make sure everyone is on the same page, even if they’re scattered across multiple locations. Here are the top five ways a CEO can benefit from a better, faster, easier intranet!

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What Marketing wants to hear: "We know what we're promoting and why."

Five fast intranet benefits for Marketing

Most people think of an intranet as an internal website used by staff to share information and resources and to communicate with each other. But did you know an intranet is also an amazing Marketing tool?

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A few little, teensy-weensy things I'd like to see under the tree this year

All I Want for my CU Marketing Christmas

Dear Santa: I’ve been a very good little credit union marketer this year. I kept my desk clean, tracked ROI faithfully, surfed the mobile wave, and leveraged channel preferences to optimize KPIs across key brand value concepts. But there are just a few little, teensy-weensy things I’d like to see under the tree this year…

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