Shared iDiz Blog

The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!

The brand cost or benefit should be part of every fee equation.

Fees need marketing love, too

For credit union marketers, fees can be a real pain in the patoot. There are all those pesky clouds of fine print we have to stuff in somewhere, not to mention all those negative vibes. But fees are a necessary part of keeping the lights on at every credit union. Fees make up most of…

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What the heck are you waiting for?

Start next year right now

With just a few weeks left in 2018, it’s time to relax, get ready to enjoy the holiday, munch cookies, and arrive in 2019 rested and ready to roll up your sleeves again in January. Nah, just kidding. Sure, the holidays are coming and there are cookies to be eaten, but here are a few…

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Not everyone is ready to saddle up the digital marketing monster

The fun and easy way to dip a toe into digital marketing

We understand that every credit union is at a different place in their digital marketing journey. Not everyone is ready to saddle up the digital marketing monster and thunder off into the e-sunset. Especially if your time is limited and your budget is even more limited. But if you ARE interested in knowing a bit…

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The Numb Numbers Monster is a shifty, slippery beastie.

How to Nuke the Numb Numbers Monster

The Numb Numbers Monster has two heads facing different directions; one that makes all kinds of brand promises, and one that actually does the opposite. Fortunately, you can train the Numb Numbers Monster so that both faces sing the same song, but first you have to answer one big question: Do your CU’s numbers match…

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a huge, slippery, multi-armed beast, with tentacles reaching out in every direction

Saddle up the Digital Marketing Monster

Digital Marketing is a huge, slippery, multi-armed beast, with tentacles reaching out in every direction. But if you can manage to grab hold and hang on, this powerful critter can take you for the ROI ride of a lifetime. But how do you rope this beast? There’s no place to put a saddle! Whoa there,…

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a dull, tedious, time-consuming bore that zaps you when you least expect it

Grounding the Static Strategy Monster

Usually forgotten and unloved, this dusty demon of the desk drawer can guide you to incredible results if you know how to harness its power. But ignore it at your peril, because the Static Strategy Monster can easily short-circuit lofty goals and send your results crashing back down to reality. Of course, that assumes you…

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Sneakily insidious, slowly gnawing away at your self-confidence

Dumping the Doubt Monster

It’s back there, sneaking around and lurking in the back of your head. Playing on your fears. Whispering in your ear why you shouldn’t do this, why that isn’t going to work, that no one cares what you do (except when you <inevitably> screw things up). It’s the Doubt Monster! Sneaky, insidious and ever-present, slowly gnawing…

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This gelatinous glob tries to be everything to everyone

Beating the Blah Brand Blob

The Blah Brand Blob is a close cousin to the Bankthink Behemoth and the Monster of Meh. Huge, fuzzy, and sprawling, this gelatinous glob tries to be everything to everyone and slowly smothers growth under a flood of ignorable messaging, lukewarm shades of boring blue, and halfhearted, tedious mission statements. But you can turn your…

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The Bankthink Behemoth will slowly digest your heart, soul, and uniqueness.

Beating the Bankthink Behemoth

Ever lying in wait for credit union adventurers, the horrible Bankthink Behemoth lures victims with the sweet siren call of pure profit and mindless, strictly-by-the-numbers management. If you fall into its clutches, the Bankthink Behemoth will slowly digest your credit union’s heart, soul, and uniqueness, leaving nothing but a cold, hard shriveled mini-bank. It takes…

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He gnaws awayat your brand and growth in those dark, dusty corners of code.

Beefing Up the Wimpy Website Monster

Scrawny, misshapen, and horribly behind the times, this chronically malnourished and neglected little freak can do enormous damage as he gnaws away at your brand and member growth. The Wimpy Website Monster does his work in those dusty, dark, forgotten corners of code, slashing SEO results, catering to long-dead browsers, driving away members, and generally…

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