Not everyone is ready to saddle up the digital marketing monster

The fun and easy way to dip a toe into digital marketing

We understand that every credit union is at a different place in their digital marketing journey. Not everyone is ready to saddle up the digital marketing monster and thunder off into the e-sunset. Especially if your time is limited and your budget is even more limited. But if you ARE interested in knowing a bit…

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The Numb Numbers Monster is a shifty, slippery beastie.

How to Nuke the Numb Numbers Monster

The Numb Numbers Monster has two heads facing different directions; one that makes all kinds of brand promises, and one that actually does the opposite. Fortunately, you can train the Numb Numbers Monster so that both faces sing the same song, but first you have to answer one big question: Do your CU’s numbers match…

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a huge, slippery, multi-armed beast, with tentacles reaching out in every direction

Saddle up the Digital Marketing Monster

Digital Marketing is a huge, slippery, multi-armed beast, with tentacles reaching out in every direction. But if you can manage to grab hold and hang on, this powerful critter can take you for the ROI ride of a lifetime. But how do you rope this beast? There’s no place to put a saddle! Whoa there,…

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a dull, tedious, time-consuming bore that zaps you when you least expect it

Grounding the Static Strategy Monster

Usually forgotten and unloved, this dusty demon of the desk drawer can guide you to incredible results if you know how to harness its power. But ignore it at your peril, because the Static Strategy Monster can easily short-circuit lofty goals and send your results crashing back down to reality. Of course, that assumes you…

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Sneakily insidious, slowly gnawing away at your self-confidence

Dumping the Doubt Monster

It’s back there, sneaking around and lurking in the back of your head. Playing on your fears. Whispering in your ear why you shouldn’t do this, why that isn’t going to work, that no one cares what you do (except when you <inevitably> screw things up). It’s the Doubt Monster! Sneaky, insidious and ever-present, slowly gnawing…

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This gelatinous glob tries to be everything to everyone

Beating the Blah Brand Blob

The Blah Brand Blob is a close cousin to the Bankthink Behemoth and the Monster of Meh. Huge, fuzzy, and sprawling, this gelatinous glob tries to be everything to everyone and slowly smothers growth under a flood of ignorable messaging, lukewarm shades of boring blue, and halfhearted, tedious mission statements. But you can turn your…

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The Bankthink Behemoth will slowly digest your heart, soul, and uniqueness.

Beating the Bankthink Behemoth

Ever lying in wait for credit union adventurers, the horrible Bankthink Behemoth lures victims with the sweet siren call of pure profit and mindless, strictly-by-the-numbers management. If you fall into its clutches, the Bankthink Behemoth will slowly digest your credit union’s heart, soul, and uniqueness, leaving nothing but a cold, hard shriveled mini-bank. It takes…

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He gnaws awayat your brand and growth in those dark, dusty corners of code.

Beefing Up the Wimpy Website Monster

Scrawny, misshapen, and horribly behind the times, this chronically malnourished and neglected little freak can do enormous damage as he gnaws away at your brand and member growth. The Wimpy Website Monster does his work in those dusty, dark, forgotten corners of code, slashing SEO results, catering to long-dead browsers, driving away members, and generally…

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It’s big, it’s wrinkly, and it’s screaming for higher certificate rates.

Taming the Member Aging Monster

It’s big, it’s wrinkly, and it’s screaming for higher certificate rates. And before you know it, one dark and stormy night you’ll wake up and realize that the average age of your members is creeping toward the 50s. That’s right, it’s the Member Aging Monster, and even though it’s slow, it’s one of your credit…

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When you're in monster county, bring a guide

Squishing the Monster of Meh

Quick, what’s your biggest Marketing monster? I bet you said something like “Budget and resources! I need more money and power! And a time machine!” You’re not alone. In every survey of CU Marketers I’ve seen, “resources” is the top concern or obstacle. But I think we’ve slightly mislabeled this monster. Or maybe the real…

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