Shared iDiz Blog
The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!
Why you should stop marketing to Millennials
Now wait a minute! Aren’t Millennials where all of us are supposed to be focusing our marketing? Why would I stop marketing to Millennials? After all, there are 80 million of them, with $200 billion in annual buying power. They’re obviously the hottest generation to target because they will need multiple auto loans, credit cards,…
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Bringing people together in a No Front Porch World
Front porches used to be the ideal gathering places. People used to sit outside to cool off, greeting neighbors walking by and inviting them up for a face-to-face chat. It was a great way to bring people together, catch up on community news, and share some iced tea. Then air conditioning killed the front porch.…
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CU Website Best Practices: Be Nice to Bookmarkers
One odd trait we’ve seen on the credit union websites we build is that most have quite a few – sometimes thousands of – visitors who repeatedly arrive via bookmarks. Obviously, you want to be very, very nice to frequent visitors, especially ones who care enough to bookmark something on your site and return regularly.…
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Your members want more shortcuts
Your credit union needs to become a shortcut. A life hack. A pro tip. People love that feeling of skipping the line, of getting the most out of minimum effort. And credit unions are perfectly positioned to deliver. Words like “convenience” or “24-hour access” don’t mean much any more. They’re cheesy, misused, and tired. But…
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Maybe you just need to reboot your CU?
A credit union is kind of like a computer. Multiple components interfacing with processes that all have to work together to get anything done. Competing demands for limited resources that are trying to do too many things at once. Lots and lots of data to process, that everyone wants immediately, if not sooner. With all…
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Digital Marketing Best Practices: Landing page or Microsite?
When you’re creating and planning digital marketing, one of the simplest but most important questions is, “What, exactly, are we asking people to do? And what’s the best way to get them to do it?” There are tons of possibilities, and the right answer depends on your goals. We’ll discuss two very different directions: landing…
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Where do you get great content for great content marketing?
Content marketing is a great way to move away from interruption marketing and build relationships and trust. But where does all the content come from?
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How to build the credit union you’ve always wanted
Bricks, mortar, steel and glass are okay. They just aren’t the right materials to build the credit union you’ve always wanted. One-of-a-kind CUs are built on more fundamental components. Elements that give your credit union the rock-solid foundation it needs. A strong, but flexible space that provides a base for everything you want to do.…
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Career lessons from the funny farm
I’ve had an unusual career. After the watermelon farm, and while I was in college and playing in a classic rock band, I also worked full time at a psychiatric hospital for four and a half years. (I didn’t get much sleep, either…) Like anyone who’s worked in a hospital, I also have an endless…
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Why daily details matter
I recently read an article about the rise of cupholders in cars. It turns out to be a more interesting and important topic than you might think. And there are lessons every marketer can learn from the Great Cupholder Revolution. In a nutshell, cupholders in American cars started entering the mainstream in the 1960s, as…
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