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ICYMI: In case you missed it

In Case You Missed It (Vol 3)

We recently decided to stop sending each other “Did you see this?!” emails, and start sharing them with all of you, just ICYMI. If you like this kind of thing (or don’t), feel free to let us know or join the conversation. In the meantime, here’s what we’ve seen lately: Want an honest, if inebriated, opinion of your…

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Marketing must be a core component of planning any merger.

CU mergers need marketing love, too

Even the smoothest credit union merger is a whirlwind of details. Of course, making sure the accounts transition smoothly is job #1, but merger partners also have to pay close attention to personnel, cultures, regulatory requirements and all the rest. No wonder it’s so easy to forget something very important – your members. Communicating with…

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ICYMI: In case you missed it

In Case You Missed It (Vol 2)

A couple of weeks ago we decided to stop sending each other “Did you see this?!” emails, and start sharing these opinions and reactions with all of you. If you like this kind of thing (or don’t), feel free to let us know or join the conversation. In the meantime, here’s what we’ve seen: Renters now pay less than homeowners; what does…

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“We’re just here for the low rate, thanks.”

Indirect auto loans need CU marketing love, too

Indirect auto loans are a sticky issue at a lot of credit unions. Folks you might not ever see in person get their car loan, pay it off in a few years, and then leave without opening a checking account, a credit card, or even stopping by a branch to try your custom roasted coffee.…

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Nothing says “we speak your language” as well as actually speaking their language.

Website accessibility and translation go hand-in-hand

For some people, website translation (and other forms of web accessibility) seem like more of a compliance issue than anything else. They only want to do what’s necessary to avoid any accusations or complications, and no more. Once done, the translations and other changes will likely sit there. They’ll be untouched by future updates, because…

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ICYMI: In Case You Missed It

ICYMI (In Case You Missed It)

We all have opinions. About a lot of things. And especially about things we see that may affect you, our friends and clients. So instead of simply filling up our co-workers’ inboxes with “did you see this?!” emails, we thought you might want to join in. So here is our inaugural post of ICYMI (In…

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Pagespeed Feature Graphic

Easy wins to improve page speed and convert more customers

Many marketers and website managers have no idea how to make their website faster, even though they may be responsible for its content and general upkeep. That brand-spankin’ new website might have that fresh site smell now, but it only takes a few months of lackluster care to spoil your visitors’ website experience. In this…

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Clear, concise wording saves all of us time and energy.

Why clarity is King for marketing to English language learners

Many a Marketing 101 student in has heard the tales of the Chevy Nova and Colgate. In these stories, a lack of diversity or language research led to embarrassment and abysmal sales in Latin American markets. A great first lesson in international marketing, or marketing to English language learners, right? Well, it turns out that…

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The Gig Economy and how credit unions can help

As a millennial it’s weird that I get to say this, but here it goes: the economy and the workforce don’t work the same way they used to. A significant portion of adults are now a part of the Gig Economy and we’re seeing a decline in full-time, salaried positions with benefits as we navigate…

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Take a stand. You'll be surprised at how many stand with you.

Why should I care about social responsibility?

Every time you turn around it seems that another company is taking a stand on social issues, or using part of their profits to support charitable groups and causes. Doesn’t that divert attention away from making more money? After all, isn’t that the true purpose of capitalism? It’s all about the common good. Social responsibility is…

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