Shared iDiz Blog
The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!
I went Social Media Management Speed Dating
Recently I wrote an article about how important it is to include social media in your digital strategy, but of course someone still has to make it happen. For a few of our clients that someone was me. So, I decided to “date” a few different social media management systems to see which ones might…
Read More
Right now, your digital presence is who you are.
With everything happening these days, your digital presence is either your most prominent asset or your most obviously-neglected marketing liability for the foreseeable future. People have now been stuck at home or afraid to come see you for months. Many are planning on staying home for a long time. That makes your digital presence more…
Read More
What if we turned branches inside-out?
In an earlier SharediDiz article, I just had to admit that I’ve always been a branch hater. When I need to get something done, visiting a branch has always been the absolute last resort. But maybe I was being a little harsh. A lot of people still like branches. They can make people feel more…
Read More
Ten fast video content ideas for credit unions
Everyone knows that video content is the most engaging by far on websites and social media. That goes double in times like these, when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s…
Read More
I hate branches
I’m a branch hater. There, I said it. When I need to get something done with money, visiting a credit union branch has been the absolute last resort for, well, for pretty much my whole life. Branches are time-consuming, inconvenient, and never open when I need them. How many of your members feel the same way? How many…
Read More
When opportunity pops up
Marketers with experience know that you can’t reach every demographic with a single campaign. They also know that when you have a limited budget, it’s better to focus on key target audiences in order to get the results that are needed. But sometimes a larger marketing opportunity pops up that is too good to ignore.…
Read More
Don’t merge without your members
If you have been part of the credit union world for any length of time, you know there have been a lot of mergers, even while greatly increasing membership and offering expanded benefits. And it looks like those merger trends will continue. Over the years, we’ve had the honor of helping several credit unions navigate these mergers. And we’ve…
Read More
How is a credit union supposed to respond to current events?
How is a credit union supposed to respond to current events? Now, I know that most credit union CEOs and Boards typically don’t respond to current events. But these issues are not going away any time soon, and how you respond today will affect how your credit union is perceived by the members you need to stay viable in the future.
Read More
Three ways credit unions can boost loans in weird times
Everything is downside-up and frontwards-back right now, and probably will be for a while. Still, life goes on for your members and CU marketers need to do their part to keep interest income flowing and make sure the lights stay on. And what we’re hearing from our credit union clients lately is loud and clear:…
Read More
How credit unions can avoid Analysis Paralysis
Have you ever been part of a group that has come up with so many options that the only decision has been to not make a decision? Or where someone is so convinced that there is a perfect solution still out there, that the fear of making the wrong decision has everyone overanalyzing and overthinking…
Read More