Shared iDiz Blog

The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!

catch members at crucial points in their decision-making process

Financial calculators are a great way to make your credit union’s website more useful and interactive for your members. Credit union websites are a little different than most; one way to look at it is that your website is primarily a tool, not a destination: members visit your website to get things done. Good financial…

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Credit unions can be far more efficient if they replace paper forms with online forms.

One of the more common questions we get from our credit union website clients is “how can we put secure forms on our website?” Credit unions can be far more efficient if they replace paper forms and processes with online forms. And of course, no-contact member service is a lot safer all around if you…

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When you mobilize your members, you can do even more.

What with all this… let’s just call it “stuff” going on in the world right now, credit unions all over are leading the response in a lot of innovative ways. After all, “people helping people” is part of every credit union’s DNA.  Much of what we’ve seen so far are CUs offering flexibility to their…

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Focus on the win

NOW that you have had the chance to rethink, reorganize and re-prioritize, the next step to take is to decide what to do NEXT. Of course, what you do next will depend a lot on what the economy does. Depending upon which “expert” you listen to, the economy will likely mimic one of two classic…

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This is a chance to do things NOW that will set you up for what's NEXT

LimboLand. The never-ending CoronaVirus Vocation Vacation. Whatever you call it, we’ve all had to do a lot of adjusting to our shared New Reality. Some of us have adapted well. Others, well, not so much. But if you look at it in a certain way, you just may start to see this as an amazing…

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The human brain is complex.

The last few weeks have been rough on some people, while others seem to be taking it stride. For every person that is reasonably keeping a social distance, wearing a mask while out in public, or having their groceries delivered, there’s another person flouting the guidelines and loudly complaining that they can’t go out to…

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Where are your members checking if they're not checking with you?

Paper checks may be fading, but checking will likely be with us for years to come. And I suspect that the term “checking” will linger long past the time payments are telepathic and humans have stopped chopping up trees to make paper. After all, that amazing all-purpose portable computer, navigator, and communicator sitting on your…

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Is it, you know, a little "tacky" to start marketing again?

Credit unions all over the country have been rising to the challenges of the COVID-19 crisis with all kinds of creative solutions for keeping members and staff healthy and coping with the economic fallout. But as CU marketers look forward through the crisis and the recovery, they’re starting to wonder… when is it going to…

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What effects can we see and what can we learn

A few days ago, I saw some very interesting stats from Google on how profoundly movement patterns have changed in recent weeks. The data comes from anonymized location data from Android users who have Location History turned on: https://www.google.com/covid19/mobility/ And I started wondering… what effects can we see by comparing the last few weeks of…

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Fill in the most urgent needs, but also look for some quick wins

Now that we’re here in the new normal, your credit union’s website is the focal point of contact with your members. With everyone hunkered down and branches mostly closed, now is the time to beef up your website to make sure your members get what they need to weather the storm. Here’s what we’ve been…

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