Shared iDiz Blog

The topic is credit unions, and you're invited! We're discussing credit union marketing, strategy, digital marketing, branding, differentiation, credit union websites, analytics, and much more!

Humans want to be treated fairly.

Should you: Stay in your Lane, or Think like a Human?

If we have learned anything in this era of  ‘woke’ advertising, it’s that companies need to think like a human instead of a corporation. Whether you agree or not, most people believe that businesses have a social responsibility in the marketing they present. Ads and images that show rigid gender roles and sexual stereotypes, unrealistic…

Read More
What Operations Wants to Hear: We feel like we're all on the same team.

Five fast intranet benefits for HR

An intranet is an internal website used by staff to share information and resources and to communicate with each other. Here are the top five ways your HR department can benefit from a better, faster, easier intranet!

Read More
What Operations wants to hear: We have the info we need to make members happy.

Five fast intranet benefits for Operations

When staff can easily share information, resources and communicate with each other, everything goes smoother. Here are the top five ways Operations can benefit from a better, faster, easier intranet: More service consistency By sharing information across locations and departments, you’ll create more consistency in decisions, expectations, and service standards. Fewer errors With a wide…

Read More
What a CEO wants to hear: Now we know what's going on.

Five fast intranet benefits for CEOs

An intranet is a great way to make sure everyone is on the same page, even if they’re scattered across multiple locations. Here are the top five ways a CEO can benefit from a better, faster, easier intranet!

Read More
What Marketing wants to hear: "We know what we're promoting and why."

Five fast intranet benefits for Marketing

Most people think of an intranet as an internal website used by staff to share information and resources and to communicate with each other. But did you know an intranet is also an amazing Marketing tool?

Read More
A few little, teensy-weensy things I'd like to see under the tree this year

All I Want for my CU Marketing Christmas

Dear Santa: I’ve been a very good little credit union marketer this year. I kept my desk clean, tracked ROI faithfully, surfed the mobile wave, and leveraged channel preferences to optimize KPIs across key brand value concepts. But there are just a few little, teensy-weensy things I’d like to see under the tree this year…

Read More
The brand cost or benefit should be part of every fee equation.

Fees need marketing love, too

For credit union marketers, fees can be a real pain in the patoot. There are all those pesky clouds of fine print we have to stuff in somewhere, not to mention all those negative vibes. But fees are a necessary part of keeping the lights on at every credit union. Fees make up most of…

Read More
What the heck are you waiting for?

Start next year right now

With just a few weeks left in 2018, it’s time to relax, get ready to enjoy the holiday, munch cookies, and arrive in 2019 rested and ready to roll up your sleeves again in January. Nah, just kidding. Sure, the holidays are coming and there are cookies to be eaten, but here are a few…

Read More
Not everyone is ready to saddle up the digital marketing monster

The fun and easy way to dip a toe into digital marketing

We understand that every credit union is at a different place in their digital marketing journey. Not everyone is ready to saddle up the digital marketing monster and thunder off into the e-sunset. Especially if your time is limited and your budget is even more limited. But if you ARE interested in knowing a bit…

Read More
The Numb Numbers Monster is a shifty, slippery beastie.

How to Nuke the Numb Numbers Monster

The Numb Numbers Monster has two heads facing different directions; one that makes all kinds of brand promises, and one that actually does the opposite. Fortunately, you can train the Numb Numbers Monster so that both faces sing the same song, but first you have to answer one big question: Do your CU’s numbers match…

Read More