Looking to start a relationship with a Social Media system?

Recently I wrote an article about how important it is to include social media in your digital strategy, but of course someone still has to make it happen. For a few of our clients that someone was me. So, I decided to “date” a few different social media management systems to see which ones might…

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Video is about connecting humans to humans (or funny cats).

Everyone knows that video content is the most engaging by far on websites and social media. That goes double in times like these, when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s…

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Sometimes a marketing opportunity pops up that is too good to ignore.

Marketers with experience know that you can’t reach every demographic with a single campaign. They also know that when you have a limited budget, it’s better to focus on key target audiences in order to get the results that are needed. But sometimes a larger marketing opportunity pops up that is too good to ignore.…

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The biggest risks in lending aren't defaults - they're the loans you lose to competitors.

Everything is downside-up and frontwards-back right now, and probably will be for a while. Still, life goes on for your members and CU marketers need to do their part to keep interest income flowing and make sure the lights stay on. And what we’re hearing from our credit union clients lately is loud and clear:…

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No one wants to make a mistake when there is a lot at stake.

Have you ever been part of a group that has come up with so many options that the only decision has been to not make a decision? Or where someone is so convinced that there is a perfect solution still out there, that the fear of making the wrong decision has everyone overanalyzing and overthinking…

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When you mobilize your members, you can do even more.

What with all this… let’s just call it “stuff” going on in the world right now, credit unions all over are leading the response in a lot of innovative ways. After all, “people helping people” is part of every credit union’s DNA.  Much of what we’ve seen so far are CUs offering flexibility to their…

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Focus on the win

NOW that you have had the chance to rethink, reorganize and re-prioritize, the next step to take is to decide what to do NEXT. Of course, what you do next will depend a lot on what the economy does. Depending upon which “expert” you listen to, the economy will likely mimic one of two classic…

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This is a chance to do things NOW that will set you up for what's NEXT

LimboLand. The never-ending CoronaVirus Vocation Vacation. Whatever you call it, we’ve all had to do a lot of adjusting to our shared New Reality. Some of us have adapted well. Others, well, not so much. But if you look at it in a certain way, you just may start to see this as an amazing…

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The human brain is complex.

The last few weeks have been rough on some people, while others seem to be taking it stride. For every person that is reasonably keeping a social distance, wearing a mask while out in public, or having their groceries delivered, there’s another person flouting the guidelines and loudly complaining that they can’t go out to…

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Where are your members checking if they're not checking with you?

Paper checks may be fading, but checking will likely be with us for years to come. And I suspect that the term “checking” will linger long past the time payments are telepathic and humans have stopped chopping up trees to make paper. After all, that amazing all-purpose portable computer, navigator, and communicator sitting on your…

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