Posts Tagged ‘Marketing’
In Case You Missed It – 5.28.25
Thoughts on yet another lending fintech, creepy AI images, partnership ponderings, weird times (again), and more. Here’s what we noticed, in case you missed it. Is home equity and mortgage lending still fundamentally local? This week’s Exploding Topics (a free weekly newsletter highlighting the latest trends using search data – definitely worth subscribing) discussed Figure…
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OMG: The Overwhelmed Marketer’s Guide to Multilingual Members
As of the last census, about one in five people in the US spoke a language other than English at home. Of course, many of those folks are perfectly comfortable doing business in English. However, pretty much everyone feels more welcome and comfortable when they’re greeted and served (if possible), in their first language. Even…
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Are you investing in high quality marketing or just throwing money away?
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…
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OMG! The Overwhelmed Marketers Guide to Year-End
We’re only a few weeks from the end of the year, and the start of another. Here are five fast ways to make the most of the rest of this year and come out swinging in the new year! Make a list, check it twice This one’s pretty general, but overall review your list of…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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“Meatspace” is a CU superpower
We felt it was very appropriate to revive this article this week, as we are attending the Indiana Credit Union League (ICUL) conference the same day we send you this newsletter. See you there, Indiana Credit Unions! Ever since the COVID-19 pandemic, we’ve seen a trend toward doing, well everything, online. There are a lot…
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OMG! Five Fast Fixes for Credit Union Homepages
No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…
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Do 5-star ratings really mean anything?
Amazon asks you to give a review for every product you buy and every delivery you receive. Rotten Tomatoes and IMDb reviews can influence a movie’s box office almost as soon as it comes out. Uber and Lyft drivers get passed over if they don’t have a 5-star rating, and get upset if you dare…
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4 marketing tips from a 4-month-old
As mentioned in a recent blog post, I became a father pretty recently. And, well, this baby has been growing and changing quite a bit in the past few months. It turns out that I’ve learned a lot about babies that resonates with what I know about credit union marketing, and members. I’m definitely not…
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In Case You Missed It – 5.15.24
Surprising marketing missteps, why less delinquency is bad, some iDiz nostalgia, a WEE welcome, and a little bit of John Oliver. Here’s what we noticed, in case you missed it: What happens when a good apple goes bad? Ever since their iconic 1984 spot, most of us have been huge fans of Apple’s marketing, created…
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