Posts Tagged ‘Marketing’
Should you: Stay in your Lane, or Think like a Human?
If we have learned anything in this era of ‘woke’ advertising, it’s that companies need to think like a human instead of a corporation. Whether you agree or not, most people believe that businesses have a social responsibility in the marketing they present. Ads and images that show rigid gender roles and sexual stereotypes, unrealistic…
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Fees need marketing love, too
For credit union marketers, fees can be a real pain in the patoot. There are all those pesky clouds of fine print we have to stuff in somewhere, not to mention all those negative vibes. But fees are a necessary part of keeping the lights on at every credit union. Fees make up most of…
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Start next year right now
With just a few weeks left in 2018, it’s time to relax, get ready to enjoy the holiday, munch cookies, and arrive in 2019 rested and ready to roll up your sleeves again in January. Nah, just kidding. Sure, the holidays are coming and there are cookies to be eaten, but here are a few…
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You’re not allowed to separate digital, branding, and marketing anymore.
It would help if everyone just agreed that digital, branding, and marketing have been merged into one big multi-dimensional entity. I mean, can you really imagine working on one without connecting it to the others? In fact, all the components of digital, branding, and marketing are so tightly woven together that any CEO that tries…
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Oh, how adorable! They don’t know how to use the internet.
Have you ever noticed a disconnect between what one person thinks is normal and what someone else thinks is? My son and his wife (age 31) are expecting our first grandchild. My sister-in-law, co-hosting a baby shower for them, asked where they were registered. My daughter-in-law replied, “Amazon” and sent a link about 50-60 characters long. My…
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What’s your best crazy CU idea?
Crazy ideas are a great way to stretch your thinking for any project or problem. When we’re building a shiny new credit union website, my favorite question to ask is something like this: “What’s your biggest, craziest, blue-sky, out-of-left-field idea for your credit union’s new website?” Sure, sometimes you get some tacky ideas, like a…
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Five ways a lame website bleeds members and money
When a credit union is considering a shiny new website with all the bells and whistles, they’re naturally concerned about what it’s going to cost.* Sure, you have to be careful with your members’ money, but it’s also important to factor in what that lame old website might be costing you every day: 1. A…
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Is it time to panic about alternate financial providers?
As Kent mentioned last week in his post-Financial-Brand-Forum recap, there seems to be a certain amount of indecision about whether it’s time to panic, and exactly what we should panic about. Should credit unions panic about Walmart sticking their very large toes into our personal financial services turf? Or Amazon, Apple, or Costco? All the…
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Why credit union websites are weird
Let’s face it: credit union websites are just plain weird. They don’t follow the rules of normal websites doing normal stuff like selling zombie coffee mugs. We’ve built lots of credit union websites, so we’re sort of used to the oddities. But if you’re trying to make sense of the “usual” advice and rules for…
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Stop grandpa marketing
In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits are established that will last a lifetime, and turn them into your core members in the future. Of course, that’s easier said than done. How…
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