Posts Tagged ‘Marketing’

Time to Panic? There will certainly be some lunch-nibbling.

Is it time to panic about alternate financial providers?

As Kent mentioned last week in his post-Financial-Brand-Forum recap, there seems to be a certain amount of indecision about whether it’s time to panic, and exactly what we should panic about. Should credit unions panic about Walmart sticking their very large toes into our personal financial services turf? Or Amazon, Apple, or Costco? All the…

We've built lots of credit union websites, so we're sort of used to the oddities.

Why credit union websites are weird

Let’s face it: credit union websites are just plain weird. They don’t follow the rules of normal websites doing normal stuff like selling zombie coffee mugs. We’ve built lots of credit union websites, so we’re sort of used to the oddities. But if you’re trying to make sense of the “usual” advice and rules for…

help them amplify their voices so they can do more good in the world.

Stop grandpa marketing

In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits are established that will last a lifetime, and turn them into your core members in the future. Of course, that’s easier said than done. How…

You have to reach their HEARTS AND MINDS to share their lives.

Give young members a CU to believe in

Younger credit union members are on everyone’s mind; they’re essential for every credit union’s long-term survival, yet the average age of CU members creeps up every year. But how do you bring in these mysterious millennials, and their even more mysterious younger siblings? A snarky blog and a shiny online banking app are only part…

Say just one thing to make your marketing more effective

Say one thing. Say it well. There. That’s most of what you need to know to be an effective credit union marketer. The more focused your message, the better it’s going to work. “Simplicate, and add lightness” – Ed Heinemann, famed Aircraft Designer Of course, like everything that’s simple in theory, adding lightness in real…

Marketing has made a cultural shift, and credit unions need to catch up.

First you have to know what you don’t know

What you don’t know can hurt your credit union’s future. Because the world has been changing even if you haven’t. Your 3-car garage in the suburbs isn’t even on the radar of young, potential members that prefer to live in a city where they won’t ever need a car, not to mention a space to…

Can we make everything else as cool as the new website?

Think screenspace, not meatspace

Quick, what comes to mind when you hear things like “member experience”, “marketing” and “brand”? If you picture branches, members talking to tellers, logos on signs, or people shuffling pieces of dead trees, you’re way behind the times. Your website is the most visible outpost of your credit union. For most credit unions, each member…

SEO4CUs: Making Friends with Google

Google’s approach to online search helped position them as a leader, which has also led to companies trying to figure out how to get to the top of their page rankings. Today, Search Engine Optimization (SEO) has become a critical component of having an online presence…

How to buy a credit union website

If your current website is more than two or three years old, it’s already time to start planning its replacement. Technology moves fast, and time on the internet moves even faster. Plus, your members, your brand, and your credit union continue to grow and evolve. What you need your site to do today is much…

Play nice now, and you may get more playdates in the future.

Before trying “latest and greatest” in marketing tech…

Credit union marketers are being bombarded with so many options for the “latest and greatest” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more), that it’s hard to keep up. But we certainly pay attention. After all, the “next big thing” is always fascinating, isn’t it? Especially when it is wrapped in shiny…