connect the dots between the things you are already doing

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

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Is your marketing groaning, moaning, and shuffling its way out to your members? Are you feeling cursed? Forever doomed to create and recreate calcified content? Don’t plague your members with soul-sucking, reanimated marketing campaigns. Here’s a few ideas on how to reinvigorate your marketing and shake off bad voodoo. Quit worshiping the past You can’t…

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We don't just need help. We remember who helped us.

In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…

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why is it so hard for you to get our attention?

CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…

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Make it bold. Simple. Outrageous. Dangerous and disruptive.

I have quite a few tools from a company called iFixit. They sell parts and tools for fixing lots of things (mostly cell phones) you’re not supposed to fix. They don’t just sell teensy weird screwdrivers and spudgers, though; their mission is nothing less than “Teach the world to fix every single thing.” And part…

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Build the culture and walk the talk.

Social media is based on people sharing ideas and information, creating online communities and conversations. We’ve already told you about a few of the social media management systems we’ve tested, and the importance of maintaining your presence on social media. But, to let you in on a little trade secret, you already have access to…

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Looking to start a relationship with a Social Media system?

Recently I wrote an article about how important it is to include social media in your digital strategy, but of course someone still has to make it happen. For a few of our clients that someone was me. So, I decided to “date” a few different social media management systems to see which ones might…

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Video is about connecting humans to humans (or funny cats).

Everyone knows that video content is the most engaging by far on websites and social media. That goes double in times like these, when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s…

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Sometimes a marketing opportunity pops up that is too good to ignore.

Marketers with experience know that you can’t reach every demographic with a single campaign. They also know that when you have a limited budget, it’s better to focus on key target audiences in order to get the results that are needed. But sometimes a larger marketing opportunity pops up that is too good to ignore.…

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The biggest risks in lending aren't defaults - they're the loans you lose to competitors.

Everything is downside-up and frontwards-back right now, and probably will be for a while. Still, life goes on for your members and CU marketers need to do their part to keep interest income flowing and make sure the lights stay on. And what we’re hearing from our credit union clients lately is loud and clear:…

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