You may be surprised at the hoops you are asking members to jump through

Unintended consequences can be damaging

By | Branding | No Comments

When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…

Read More
people crushed by huge medical bills and premiums can't buy cars and homes

Eating the Elephant: Health Care Costs

By | Elephants | No Comments

We all know the expression “the elephant in the room”. It’s a big, obvious, uncomfortable problem that everyone’s trying to ignore. In our “Eating the Elephant” series, we’ll take a good hard look at some of the elephants jostling credit unions and their members. We’ll also discuss some ways credit unions could…

Read More
No pop-ups, no forms, no logging in. Just download and enjoy.

Free Shared iDiz Books

By | Marketing | No Comments

Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

Read More
Stop choosing to be a commodity.

Choose to be worth it.

By | Branding | No Comments

They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

Read More

Those pesky misbehaving humans

By | Marketing | No Comments

I’m currently reading a very interesting new book called Misbehaving: The Making of Behavioral Economics by Richard Thaler. Thaler is an economics professor who became inordinately interested in those curious, messy, illogical, maddening creatures called “Humans” sometime in the ’70s. Economists then — and now — prefer to deal with the far more…

Read More

The least you can do is listen

By | Marketing | No Comments

Yesterday, I got a survey from the health insurance company my wife and I used last year. I was very happy to see it because I would finally have the chance to communicate my towering displeasure. Someone, somewhere, would receive the full benefit of my low opinion of their operation. (I’ll spare you…

Read More

If you give Facebook a pixel…

By | Marketing | No Comments

Recently, Facebook has been asking marketers to install “Facebook Pixel” code to build what they call a “custom audience”. This is a piece of Javascript code that you put on each page of your web site. The code enables Facebook to identify Facebook users who visit your site and to track what…

Read More