Is ChatGPT my new arch nemesis?

Is AI going to steal my job?

According to the internet, ChatGPT is the newest hot-topic artificial intelligence that’s apparently going to steal my job and take over the world! ARGH!

I wanted to know more about this scourge upon humanity, so I turned to every millennial’s secret work weapon: Looking it up on Google. Despite the doomsayers, ChatGPT is just a chat-bot developed by OpenAI. It’s currently being used to fine-tune certain language-focused machine learning techniques.

But that’s much less dramatic, so I decided to make it personal.

But before we get started, I wanted to make this very clear: I’m asking if it’s going to steal my job(s), as in mine, specifically. Not yours, or anyone else’s.

I’m a credit union marketer, content creator and English language teacher. People on the internet seem very worried about AI taking our jobs. So is ChatGPT my new arch nemesis? Let’s find out.

The Challenge

To kill as many metaphorical birds with as few stones as possible, I gave ChatGPT my carefully-crafted prompt, designed to test its skills in all three of my professions. I asked it to, “Write a blog post about what credit unions should do on social media.” I’m a genius, and it can never do that.

Except it totally did, and here’s what it wrote:

ChatGPT: Credit Unions on Social Media
In today’s digital age, social media has become a critical tool for businesses to reach and
engage with their customers. Credit unions, in particular, can benefit greatly from a strong social
media presence as it can help them build a stronger relationship with their members and attract
new customers. In this blog post, we’ll discuss what credit unions should do on social media to
get the most out of their efforts.

  1. Define Your Goals: The first step in any social media strategy is to define your goals.
    What do you want to achieve with your social media presence? Do you want to attract
    new members, promote your services, or build relationships with your existing
    members? Whatever your goals may be, make sure they are specific, measurable,
    achievable, relevant, and time-bound.
  2. Understand Your Audience: Understanding your audience is critical to creating content
    that resonates with them. What kind of content do they like, what platforms do they
    prefer, and what are their pain points? Conducting surveys and analyzing your social
    media data can help you get a better understanding of your audience.
  3. Be Consistent: Consistency is key when it comes to social media. You should aim to
    post on a regular basis, whether that’s daily, weekly, or monthly. Make sure that your
    posts are consistent in terms of style, tone, and messaging. This helps to create a
    cohesive brand image and builds trust with your audience.
  4. Use Visuals: Visuals are a powerful tool on social media. Use images and videos to grab
    attention and make your content more engaging. Infographics are also a great way to
    communicate complex financial information in an easy-to-understand format.
  5. Provide Value: Providing value to your audience is crucial. Share educational content on
    financial literacy, highlight your credit union’s community involvement, and offer
    exclusive promotions to your social media followers. By providing value, you’ll keep your
    audience engaged and position your credit union as a trusted source of information.
  6. Engage with Your Audience: Social media is a two-way conversation, so make sure to
    engage with your audience. Respond to comments and messages promptly and be
    proactive in starting conversations. This helps to build a sense of community and
    strengthens relationships with your members.
  7. Measure Your Success: Finally, it’s essential to measure the success of your social
    media efforts. Track your engagement metrics, such as likes, comments, and shares, as
    well as your conversion metrics, such as website traffic and new member sign-ups.
    Analyzing this data can help you identify what’s working and what’s not, allowing you to
    refine your strategy and improve your results.

In conclusion, social media is an essential tool for credit unions to reach and engage with their
members. By defining your goals, understanding your audience, being consistent, using visuals,
providing value, engaging with your audience, and measuring your success, you can create a
strong social media presence that helps you achieve your objectives.

So should I be worried?

Well, no. Probably not. Let’s review.

ChatGPT provided an accurate and fairly informative article on the topic I requested. It’s fairly easy to read and uses correct grammar. If you googled this question, you’d certainly find real articles just like this one. And I’m led to believe they were written by real people. (Although now I’m starting to wonder).

Some of the classes I teach are for English second language learners. If one of them handed me this article, I would be fairly impressed, especially if it was hand-written. On the other hand, if one of my native-English students turned it in, I would say it’s too robotic and lifeless.

So, is ChatGPT going to steal my job as an English teacher? Probably not, but I’ll let my students know they’ve got competition.

Is ChatGPT going to take my job as a writer and content creator? Only if everyone is happy with dull, unimaginative writing. As I said before, this article just doesn’t have any pizazz to it. My job as a credit-union-focused marketing-content writer is probably safe, for now.

I get to keep my job(s), so that means I win this time, ChatGPT. The ball is in your court, now.

Sam Dicken
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