Big Ideas for Credit Unions
Bracing yourself for CU budget season
All across the land, credit union marketers are polishing up their crystal balls, sharpening their pencils, and gearing up to face the most fearsome beast of all: next year. Following are a few tips for balancing strategy with resources to get the biggest bang for your members’ hard-earned bucks — and your time and energy.…
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CU Numbers Need Marketing Love, Too
Quick, what’s your CU’s current Net Worth/Total Assets ratio? How about Total Loans/Total Shares? What percentage of your members are borrowers? How do these compare to other CUs like yours? Where do you even find these numbers? Now go deeper… WHY are these numbers what they are? Where does your CEO want them to go?…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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3 reasons why you should learn to recognize AI generated content
If you live on the internet, it can feel like AI is becoming ubiquitous. Every industry is circulating think-pieces about how to leverage AI. I know it’s happening in the credit union industry, for example, because I’ve written about it before. There’s also a lot of controversy about using AI to replace human creativity, and…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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The Double Toddler Day
Last week we agreed to watch our friends’ toddler while her day care was closed. We have a toddler of our own almost exactly the same age, so we agreed it would be fun for everyone. “Why not? Two toddlers can’t take that much more work,” we thought foolishly. To no one’s surprise but ours…
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Five Ways to Squeeze the Most Out of Your Agency
If you are like most CU marketing departments, we know you have to pinch every marketing penny until it screams. As a service to our clients and potential clients, as well as to our colleagues in the creative biz, we’ve put together a few ways you can make sure you wring every precious drop of…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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Nurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
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Three more ways credit unions can help new homeowners
The first few months as new homeowners feel incredibly busy. There’s just so much to do. You feel like you’re learning something new about homeownership every day, and some of the things you learn aren’t exactly fun. I previously shared my experience with online mortgage loan tools, and then the budgeting difficulties new homeowners might…
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