As a Creative, you brainstorm, write, rewrite, design, rework, and generally put your heart and soul into your work. You fixate on building your brand to be one-of-a-kind, and have probably spent the last several years telling people how different you are from your competition. You’ve likely spent hours and hours searching for just the right stock photos, and in the end settling for shots that are “not horrible”, but not really what you had in mind either.
Doesn’t your brand deserve better?
Some stock photography is pretty high quality, and it can be very useful, but if you want real, compelling, and unique images to tell your story and enhance your brand, you need to hire a professional photographer.
Yes, I understand that using a pro takes money, and even when you do have the budget, it takes extra preparation and planning. And yes, I know that each of these items is usually in short supply around your office.
But the right photography can make all the difference in getting the results you really want:
- More members, more loans, and more deposits.
- More engagement and more visibility.
- A visual identity that is as unique as you are.
- A powerful visual tool that helps you deliver all of those things.
What you want is quality imagery, created by professionals specifically for you.
Not only can you communicate your message quickly, with more impact than any other tool at your disposal, but you can do it in a way that generic stock images will never match. Plus it gives you the opportunity to visually connect to your members and your community. After all, credit unions are uniquely local, so local landscapes, people, and events are important elements of your brand.
Plus, since many pros can shoot both still photos and video, you also have the option of consistent content across multiple media, and your designers/agency/web gurus will be thrilled to work with quality content.
Never worked with a pro photographer before? Visit here for a nuts and bolts lesson in how to choose and work with a pro, what to expect, and how to get the results you need.
Also posted by CUInsight.com
- Legends don’t just happen, they’re built. - May 25, 2022
- Monster Problem: How can I get more out of my Marketing Department? - March 15, 2022
- Why you should offer Loans for Oddballs - February 1, 2022