It isn't always easy to decide what to do.

How to decide when to stop or push ahead

Marketing is an inexact process that sometimes takes a long time to pay dividends. Which might be why so many CFOs aren’t sure it’s worth the cost. Numbers People usually prefer to track a quick return on a specific investment, with digits they can show on a spreadsheet. But marketing isn’t accounting. That’s not to…

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It’s so hard to get young people’s attention nowadays!

Making content to attract younger members

Whenever the question of how to reach new, young members comes up, you’ll see recommendations like, “Make relevant, valuable and authentic content that displays your values,” and you have to wonder what the writer thinks it actually means. Now, this is actually good advice, but it can feel incredibly generic. I know this because I’m…

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Treat AI tools as an asset, not a replacement

Is AI a good fit for credit union marketing?

AI (and AI marketing) is the brand-spanking-new tool that everyone seems to be excited about. If the internet is to be believed, it’s either a miraculous new tool that will save corporations BIG $$$, the end of artistic integrity and creativity as we know it, or both. But that’s kind of par for the course…

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3 superpowers of the Friendly Neighborhood Credit Union

When you think of ‘credit unions’, you might not immediately think of ‘superheroes.’ It might be difficult to imagine a superhero that would convincingly represent something like a credit union. People tend to be interested in superheroes that defeat supervillains and repel alien invasions, not ones that save people from high interest rates. But why…

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Is ChatGPT my new arch nemesis?

Is AI going to steal my job?

According to the internet, ChatGPT is the newest hot-topic artificial intelligence that’s apparently going to steal my job and take over the world! ARGH! I wanted to know more about this scourge upon humanity, so I turned to every millennial’s secret work weapon: Looking it up on Google. Despite the doomsayers, ChatGPT is just a…

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Look for the talents that fit what you need

How to hire marketers that get-stuff-done

You aren’t the only one having problems finding people with the right skills to fill open positions. Especially when you are trying to hire a marketing person. Which makes it even more frustrating when, for every new hire you finally land, someone else decides to leave. It feels like a never-ending battle to get-positions-filled in…

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What good is a marketing budget that never changes?

It’s budget season once again. Time to dust off last year’s marketing budget, tweak the product promotions to match what lending wants to focus on this year, push the numbers as much as you think you can get away with, turn it in and hope that it doesn’t get trimmed too far back. Sound about…

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Make it about more than rates, and they’ll be happy to switch

Five tips for credit union deposit marketing

Things are, well, pretty wacky out there in the US and world economy. Loan growth has been strong this year, surprisingly strong, and at many credit unions loans are starting to outgrow deposits for the first time in a few years. And so now, with inflation, general uncertainty, and rising rates on people’s minds, some credit unions are…

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TikTok Granny

Your Granny’s on TikTok. Oh my!

When TikTok got started, it was generally a kid’s platform. It was the home of lip-syncing, dancing, and general antics. As a result, most of its user base was in the under 20 demographic.  Fast forward to 2022, and things have changed.  Pew Research Center’s survey of adults from 2012-to 2021 showed that 40% of the…

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