ICYMI: In case you missed it

In case you missed it (Vol 7)

RTO Mortgages, UPLs, AIO for EVs, and the beginning of the end of NSF fees? ICYMI is our way of sharing “Did you see this?!” news and tidbits, just in case you missed it. (And yes, we do try to spell out the acronyms.) Branches still matter Alaska USA FCU’s new branch is in North…

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ICYMI: In case you missed it

In Case You Missed It (Vol 6)

Mergers are up. Good guys crashed a non-profit’s website. CUs that are actually serving the underserved and cutting back on NSF fees. ICYMI is our way of sharing the best of those “Did you see this?!” news and tidbits that we usually send to each other, and here’s what we’ve seen lately: A great start…

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ICYMI: In Case You Missed It

In Case You Missed It (Vol 5)

ICYMI is our way of sharing the best of those “Did you see this?!” news and tidbits that we usually send to each other. If you like this kind of thing (or don’t), feel free to let us know or join the conversation. In the meantime, here’s what we’ve seen lately: CEOs are getting younger every year Cross a lemonade…

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Lazy marketing for recreation loans tends to lump everything together

Boats Aren’t Motorcycles

As a marketer, you can slap an image of a car or a house on your ad for an auto loan or a home loan and most people will get it. But what if you want to offer loans for boats, RVs, ATVs and UTVs, electric bikes, snowmobiles or jet skis? And what do you…

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“We’re just here for the low rate, thanks.”

Indirect auto loans need CU marketing love, too

Indirect auto loans are a sticky issue at a lot of credit unions. Folks you might not ever see in person get their car loan, pay it off in a few years, and then leave without opening a checking account, a credit card, or even stopping by a branch to try your custom roasted coffee.…

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Is your credit union trustworthy?

Building trust helps business. In fact, many consumers will overlook higher costs if they think they can trust you.  With large tech companies’ identity theft and data breaches uncomfortably too common lately, faith in online business has taken a beating. Savvy credit unions should see this as an opportunity to stand out. By taking the…

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Legacy thinking is one way to think longer term.

It’s never too soon to think about your legacy.

In life, there seems to be an innate human desire to make a lasting impact. Sure, your ego wants to be remembered, but you also want to accomplish things that will truly help others in the future. It’s both selfish and unselfish. And that’s OK. Legacy thinking is one way to think longer term. While…

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Your message turns into a mealy mishmash of committee-speak.

If you’re targeting everyone, you’re targeting no one.

Of course, every marketer knows “target marketing” is a good idea. After all, it just makes sense; get the right message in front of the right people, and success will rain down. But when it’s time to build a creative brief and develop the message, people seem to get cold feet. “We’re targeting left-handed Moms…

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De-Mummify your Marketing

Is your marketing groaning, moaning, and shuffling its way out to your members? Are you feeling cursed? Forever doomed to create and recreate calcified content? Don’t plague your members with soul-sucking, reanimated marketing campaigns. Here’s a few ideas on how to reinvigorate your marketing and shake off bad voodoo. Quit worshiping the past You can’t…

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Five reasons your website is a fright

In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…

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