make sure you know where your domains are

Divert domain disasters

Are you really good at something you’d rather not even do in the first place? Maybe you’re a champion dish washer, or a nimble-fingered diaper-changing ninja.

I have the same problem with domain names.

I’ve been building credit union web sites for a long time, and over the years I’ve developed a lot of unwanted expertise in the area of untangling domain name and DNS messes. It’s never a pleasant process — the rules are insanely bizarre and the stakes are high.

Fortunately, I can say that credit unions have gotten a LOT better in recent years about keeping control of their virtual assets. Most domain name problems I’ve dealt with lately have been caused by domain name registrars that make mistakes.

Still, it’s worth a few moments of your time once in a while to make sure you know where your domains are.

Your domain name is a key component of your brand identity, so make sure your domain names are registered to a role or department email address at the credit union and not an individual email address. You can use this handy WHOIS utility at Name.com to verify the information for your domain names and see where they’re registered.

You’ll also want to check to make sure your credit union has a plan for securing and preserving the information for logging into the credit union’s account with the domain name registrar. At some CUs, this is done through the IT Department, and at others it’s handled by Marketing. It may be years before you need to change anything, but when you do it’ll be vitally important.

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