Posts Tagged ‘Budgeting’

Tough times (and yes, Weird times) are exactly what credit unions are made for.

Budgeting for Weird Times: It’s Opportunity Season for CUs

Whatever your personal, political, or economic beliefs, we can all agree on one thing: things are Weird, with a capital “W”, and they’re getting Weirder. Any way you slice it, 2020 is going to be one wild ride. In this series of “Weird Times” articles, we’re going to explore how credit union marketers can shape…

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Time + attention + money = total resources

Money isn’t everything – budget time and attention too

What’s your total marketing resources? No, not just the number of dollars you spend on media, services, and clicky pens. I’m talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much time can and should you…

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