Weird is what credit unions are made for

The Weird Times monster is hairy, scary, and totally unpredictable, constantly sprouting freaky new tentacles to worry about. Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster is tromping all over the place right now. From election antics, freaky weather, and oh yeah, that little virus…

Read More
Budget Season: Different is your best investment

It’s budget season for credit unions, but it’s also silly season in politics and wacky times in finance. Even the weather is off-the-charts odd, and strange growth-eating monsters are creeping over the horizon in every direction. In times like these, how do you even begin to make your plans for the strange and stranger times…

Read More
Monsters are problems that keep you from growing.

You can’t just build a CU budget for your marketing and website based on “oh, whatever we did last year“, and that goes double when times are getting Strange.* *(In last week’s article, we pointed out that strange days and weird times are here, and things are only going to get Weirder in 2020.) Fortunately,…

Read More
Time + attention + money = total resources

What’s your total marketing resources? No, not just the number of dollars you spend on media, services, and clicky pens. I’m talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much time can and should you…

Read More