Posts Tagged ‘Budgeting’
CU Budgets in Strange Days: Put Your Money Where Your Monsters Are
You can’t just build a CU budget for your marketing and website based on “oh, whatever we did last year“, and that goes double when times are getting Strange.* *(In last week’s article, we pointed out that strange days and weird times are here, and things are only going to get Weirder in 2020.) Fortunately,…
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Budgeting for Weird Times: It’s Opportunity Season for CUs
Whatever your personal, political, or economic beliefs, we can all agree on one thing: things are Weird, with a capital “W”, and they’re getting Weirder. Any way you slice it, 2020 is going to be one wild ride. In this series of “Weird Times” articles, we’re going to explore how credit union marketers can shape…
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Money isn’t everything – budget time and attention too
What’s your total marketing resources? No, not just the number of dollars you spend on media, services, and clicky pens. I’m talking about the other parts of the equation: time and attention. Time + attention + money = total resources. Time, of course, is a combination of staff time (how much time can and should you…
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