Posts Tagged ‘Career’
You deserve a promotion, not more work.
Marketers at credit unions have always been asked to handle a lot of different things at once. Sometimes they’ve been asked to do more than one job. It kind of comes with the territory. Especially at smaller CUs. But that doesn’t make it a good idea. To keep piling on responsibilities, regardless of someone’s strengths,…Read More
I went to the Financial Brand Forum so you didn’t have to.
In just a few years the Financial Brand Forum in Vegas has developed quite a following, so I decided to check it out. What I found most interesting was that there seemed to be two competing schools of thought espoused throughout the event, and it wasn’t credit unions v. banks. It was more like a…Read More
Why CU Marketers should quit their jobs in 2018
Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO). The title “Experience Officer” may be new,…Read More
Career lessons from the watermelon farm
I had a strange career before getting mixed up with credit unions, including a few years working at a mental hospital and 12 years in a busy rock band. But the one thing that makes people stop and ask questions is my time as a watermelon farmer in southern Indiana. I spent every summer when…Read More
8 AHA! Moments from Austin | #CUatMAC
Those AHA! moments — quotable lines by interesting and unique speakers — that make a conference worth attending. Add in smiling, friendly marketers, vendors that actually get along, and a city that is known for its live music, a social conscience and being a bit weird, and you might just have the perfect combination for a credit union marketing conference.…Read More
What to do when there’s never enough time to get anything done.
There’s never enough time to get anything done. Between meetings and coffee breaks, conversations with co-workers and email distractions, the day seems to fly by and you never quite accomplish what you want to. Well, you’re not alone. And that may be part of the problem. In theory, bringing employees together for 8 hours a day, 5 days…Read More
In order to show that it can be done.
My guess is that the prof needed an example of someone that survived a graphic design career. You know, in order to show that it can be done. At least I assume that is why I was invited back to my old college last week, to chat with a class of Juniors. It was an interesting process…Read More
The Call of the Mild: What introverts can do that extroverts don’t
Let’s say it’s your task to hire someone to lead a team of professionals doing challenging work. All else being equal, are you going to pick the extroverted “people person” or the quiet, thoughtful introvert? Extroverts never seem to be at a loss for words, and always have a story to tell. They’re relaxed and comfortable…Read More
Helping the not-so-ideal credit union marketer
In my last article, I outlined the attributes of the Ideal Credit Union Marketer — an empowered, invaluable, brand-savvy communication dynamo coordinating a turbocharged marketing engine that powers record growth. Let’s face it — that kind of perfection could be kind of annoying. And out here in the real world, the Ideal CU Marketer doesn’t…Read More
Everyone has an opinion
Ask for an opinion and most of the time you’ll get one. As a creative person, you are probably used to getting opinions all of the time — from your boss, coworkers, possibly even clients. Sometimes you’ll get useful, constructive insight that gives you the chance to improve, that helps you turn what you are…Read More