Can you taste the local difference?

By | Credit Union Marketing

Last week, I noticed a cool new package in the freezer at the grocery store. No-nonsense, retro-yet-high-tech, and irresistible next to the generic plastic bags. Priced only a little bit higher than the generic sweet corn from who-knows-where. What it contained was sweet corn. Indiana bicolor sweet corn. I visited…

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Learn a lesson from Lululemon

By | Credit Union Marketing

Lululemon sells yoga wear. Really nice, expensive yoga wear. I can honestly tell you, it’s great stuff. And despite the down economy, the company is doing very, very well (they have 200+ stores in the US and Canada.) The yoga market is clearly booming – there are THREE yoga stores within…

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