When I say Abominable, I mean big, hairy, and out of control.

How to keep those winter Marketing Monsters from getting ABOMINABLE

During the winter months, it gets really easy to let things slide as you plan for warmer weather. Unfortunately, those Marketing Monsters aren’t waiting until spring comes to cause you problems. In fact, winter is usually when those problem monsters become Abominable. When I say Abominable, I mean big, hairy, and out of control. While…

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Pixels aren’t permanent ink; you can change anything at any time.

The best websites are never done

Once your credit union’s spiffy, super-fresh new website goes live, you can raise a toast and cross website stuff off your to-do list for a few years, right? Not so fast. A new website is only fresh for a brief moment in time. The world, your members, and what they want and need are constantly…

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What effects can we see and what can we learn

How COVID-19 has changed credit union website stats

A few days ago, I saw some very interesting stats from Google on how profoundly movement patterns have changed in recent weeks. The data comes from anonymized location data from Android users who have Location History turned on: https://www.google.com/covid19/mobility/ And I started wondering… what effects can we see by comparing the last few weeks of…

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A website can even the playing field faster and at lower cost than anything else.

Five ways a lame website bleeds members and money

When a credit union is considering a shiny new website with all the bells and whistles, they’re naturally concerned about what it’s going to cost.* Sure, you have to be careful with your members’ money, but it’s also important to factor in what that lame old website might be costing you every day: 1. A…

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Marketing shouldn't begin and end on the home page.

CU Website Best Practices: Be Nice to Bookmarkers

One odd trait we’ve seen on the credit union websites we build is that most have quite a few – sometimes thousands of – visitors who repeatedly arrive via bookmarks. Obviously, you want to be very, very nice to frequent visitors, especially ones who care enough to bookmark something on your site and return regularly.…

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With all of that potential, the possibilities are almost endless.

Maybe you just need to reboot your CU?

A credit union is kind of like a computer. Multiple components interfacing with processes that all have to work together to get anything done. Competing demands for limited resources that are trying to do too many things at once. Lots and lots of data to process, that everyone wants immediately, if not sooner. With all…

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Redesigning your website is a great way to focus attention on your brand.

Brand? Website? Why not both?

We’ve built lots of credit union websites. And we started noticing something interesting: many of our CU website projects took a slight detour to fix or update branding as well. Sometimes it was just a little visual cleanup – fixing little graphic or type inconsistencies, or updating an awkward symbol. At other times, the process…

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Results can be transformative

You’re not allowed to separate digital, branding, and marketing anymore.

It would help if everyone just agreed that digital, branding, and marketing have been merged into one big multi-dimensional entity. I mean, can you really imagine working on one without connecting it to the others? In fact, all the components of digital, branding, and marketing are so tightly woven together that any CEO that tries…

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