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Posts Tagged ‘Web’

A website can even the playing field faster and at lower cost than anything else.

Five ways a lame website bleeds members and money

When a credit union is considering a shiny new website with all the bells and whistles, they’re naturally concerned about what it’s going to cost.* Sure, you have to be careful with your members’ money, but it’s also important to factor in what that lame old website might be costing you every day: 1. A…

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Marketing shouldn't begin and end on the home page.

CU Website Best Practices: Be Nice to Bookmarkers

One odd trait we’ve seen on the credit union websites we build is that most have quite a few – sometimes thousands of – visitors who repeatedly arrive via bookmarks. Obviously, you want to be very, very nice to frequent visitors, especially ones who care enough to bookmark something on your site and return regularly.…

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With all of that potential, the possibilities are almost endless.

Maybe you just need to reboot your CU?

A credit union is kind of like a computer. Multiple components interfacing with processes that all have to work together to get anything done. Competing demands for limited resources that are trying to do too many things at once. Lots and lots of data to process, that everyone wants immediately, if not sooner. With all…

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Redesigning your website is a great way to focus attention on your brand.

Brand? Website? Why not both?

We’ve built lots of credit union websites. And we started noticing something interesting: many of our CU website projects took a slight detour to fix or update branding as well. Sometimes it was just a little visual cleanup – fixing little graphic or type inconsistencies, or updating an awkward symbol. At other times, the process…

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Disconnects happen when expectations are different.

Oh, how adorable! They don’t know how to use the internet.

Have you ever noticed a disconnect between what one person thinks is normal and what someone else thinks is? My son and his wife (age 31) are expecting our first grandchild. My sister-in-law, co-hosting a baby shower for them, asked where they were registered. My daughter-in-law replied, “Amazon” and sent a link about 50-60 characters long. My…

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Go ahead, get weird

What’s your best crazy CU idea?

Crazy ideas are a great way to stretch your thinking for any project or problem. When we’re building a shiny new credit union website, my favorite question to ask is something like this: “What’s your biggest, craziest, blue-sky, out-of-left-field idea for your credit union’s new website?” Sure, sometimes you get some tacky ideas, like a…

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The real world is how real people form real lasting connections.

Five reasons meetspace matters

Ideally, your credit union’s in-person and virtual experiences complement and reinforce each other; they’re different sides of the same brand. “Meatspace” (or should we call it “meetspace”?) connections cement a brand in a member’s mind, and create important lifelong connections in ways that “screenspace” can’t. We build a lot of websites for credit unions, but…

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