Set yourself up for success in the new year!

Five things CU marketers can get done before 2023

Only a few weeks to go until 2023, and so it’s time for credit union marketers to relax a bit with a cup of hot chocolate and get firmly into holiday mode, right? Well… sort of. With just a little time and effort before the January whirlwind, you can get a head start on 2023,…

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ICYMI: In Case You Missed It

In Case You Missed It (v20)

We’ve got free student loan financial education. Checking account sign-on bribes are a bust. Starbucks supports Deaf-REACH. Webb and Hubble compare telescope sizes. Big brands are creating RBG IPs. And that’s not all. Here’s what we noticed, in case you missed it: Student Loan Sense videos launched, free for CUs! We’re incredibly proud of this…

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Nothing says “we speak your language” as well as actually speaking their language.

Website accessibility and translation go hand-in-hand

For some people, website translation (and other forms of web accessibility) seem like more of a compliance issue than anything else. They only want to do what’s necessary to avoid any accusations or complications, and no more. Once done, the translations and other changes will likely sit there. They’ll be untouched by future updates, because…

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The reactions I get are still humorous, but more often humbling.

Speaking Spanish is my superpower

You wouldn’t know it from my current curmudgeonly outlook, but I was not a particularly shy kid. To hear my family tell it, I could have held a conversation with a brick wall as long as it nodded in the right places. I had this deep-seated need to make friends and be liked. I wanted…

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Five trends in credit union websites that you need to know

If you’re considering a redesign of your website, here are five trends in credit union websites that you need to know in order to make your credit union’s next website work better for you and your members. The slider must die. Sorry, it’s been a fixture of home page design for years, but the animated…

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What to do when a lawyer is about to pop up and go “BOO!”

ADA lawsuits on website accessibility have become a big, scary topic lately in the credit union world. We’ve fielded so many calls and questions from credit unions that we’ve ended up writing multiple blog posts and giving free webinars on the topic. But with the right mindset, improving accessibility is actually an opportunity to make your…

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Everyone wins when you design, build, and maintain websites with accessibility in mind.

Web Accessibility: Fixing Contrast Conundrums

One of the more common website accessibility/ADA issues we see is contrast — when there’s not enough contrast between type and the background color, people with certain visual problems might have trouble reading the text. Fixing the problem is pretty straightforward from a technical standpoint, but it can lead to some tough decisions about brand…

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