The holidays are almost upon us and if you’re like me, you don’t have time to write – I mean, uh, READ a long think-piece article today. You just want to work on your end-of-year projects between intense online gift-shopping sessions. Or maybe the other way around.
Well worry not! I’m here to provide you with quick, convenient tips to get Monster Results in 2024:
1. Because you’re a credit union, your website is weird. What we mean is that visitors don’t behave the same way credit union websites as they do on other websites. This means you have to look at everything from page views to analytics through a different lens than you would for, say, a shoe store.
2. Flexibility, compatibility, and the ability to experiment and evolve are a lot more important for a credit union website than lists and buzzwords. You don’t get to write a check and walk away, you have to stay present and adaptable.
3. It’s a great time of year to get comfy and do some mouse-driven maintenance for your website. This means proofing your top 10 pages, cleaning up your links and navigation, and scrubbing outdated content and blog posts. Get this done before everything heats up again in 2024.
4. Your website can be the connecting element you desperately need between all the things you are currently doing piecemeal – website, social media, newsletter, email marketing, promotions, etc. Work on building out a Marketing Flow so that each element builds on what you’ve already accomplished.
5. Rebranding is all about your “why.” Why do you do the things you do? When your brand speaks to a shared set of values, a purpose, it gets easier to find your people and for your people to find you.
6. We think every CU, even smaller CUs (especially smaller CUs), should have a CMO. Great marketing is an incredible investment, and absolutely worth it. And that starts with your Chief Marketing Officer.
7. There’s a reason you’re losing car loans. Five, actually. Ditch the rate, make it simple, figure out who you’re targeting, who you’re ignoring, and solve specific problems for each.
8. You most likely already have everything you need to make decent video content. You might have a rocky start, but after making just a handful of videos, you’ll be amazed at how quickly you streamline your process.
9. You can get BIG results from your tiny social media budget. After all, doing more doesn’t necessarily mean you’re doing better. Work with what you have and be authentic, and don’t forget that something that’s old news to you could be exciting for your followers.
10. If your social media content just kinda sits there without engagement, it’s probably because posting is all you do. You’ve got the media part, so now it’s time to be social. You have to nurture your audience on social media if it’s going to grow and bear fruit.
11. There are plenty of good ways to get member feedback, but a lot of CUs tend to ignore social media. Social listening is an important part of your social media strategy and integral to guiding your own participation across platforms.
12. Life is full of unfortunate and convoluted financial situations, and people talk about these things all across the internet. But this does mean that they’re not finding these answers elsewhere. Financial Education for not-so-happy times could go a long way toward supporting your more vulnerable members.
If you’re interested in learning more about any of these topics, we hope you’ll find the linked articles informative and useful. I’ll be back in your inbox next week with the second half of our 24 tips!
If you need help in the meantime, don’t hesitate to ask!
- 24 Tips for Monster Results in 2024 (Part 2) - December 19, 2023
- 24 Tips for Monster Results in 2024 (Part 1) - December 12, 2023
- How to make your credit union’s Board of Directors cool - November 14, 2023