Good iDiz
Nurture young leaders to get more young credit union members
One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…
Read More
In Case You Missed It (v29)
Misinformation and bots are everywhere, but at least there’s one baseball team with a lot of heart. Should you hop on the AI train, or wait until it’s a smoother ride? Who actually gets the tip when you order out? Here’s what we noticed, in case you missed it: Join the fight against misinformation Students…
Read More
Why are you hiding your true talents?
You know you are pretty amazing at some things. But you also know you are not amazing at every thing. And when you try to do everything, not all of it matches the quality of the things you are amazing at. Rest assured that you aren’t the only one like that. We all have our…
Read More
In case you missed it (v25)
What in the world is a “Fractional CMO?” Are you following the Sixth Principle? Do we all need to get back to the office? Is it 1969 again? Everything from mapping boneyards to unusual job descriptions, here’s what we noticed, in case you missed it: The “Fractional CMO” Search Story There’s an interesting turn of…
Read More
5 tips to make video content your members will vibe with
Being in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make these little…
Read More
How credit unions can be much more than loan retailers
Lots of people make bad decisions about their money simply because they were never taught how to make good ones. Which often gets blamed on their parents, since 83% of US adults say that parents are the most responsible for teaching their kids about finances. Yet 40% of parents claim they talk to their kids…
Read More
In Case You Missed It (Vol 19)
GA4 deadline, crypto crisis, risk management, e-bike deliveries, Mars samples, Nerf rockets, CU opportunities. We didn’t start the fire…. Here’s what we noticed, in case you missed it: NCUA Streamlining Underserved Area application process One of the best solutions for solving the “banking desert” problem is credit unions that expand their fields of membership with…
Read More
Hey CUs, young people need your help
I’ve written at length about how credit unions can get noticed by Millennials. But sometimes it feels like people forget how time just keeps passing us by. Not to make anyone feel old, but as of 2022 millennials are now between the ages of 26 and 41. This means the vast majority of college grads…
Read More
In Case You Missed It (v15)
Young professionals aren’t the only ones job-hopping more often. Actual proof that marketing actually works. E-Z SEO and cookie-less analytics. Plus a brilliant name for a sperm collection company! Here are the items that caught our eye, in case you missed it: The non-stop job-hop bebop Young professionals are job-hopping at an ever-increasing rate. According…
Read More
CUDE training and my credit union adventure
I’m an avid motorcyclist, and like anything involving high level skill, part of the fun is constant improvement. Whether I’m riding the same old seven miles to the office, romping through the curvy roads in southern Indiana and Kentucky, or seeking out the most primitive dirt roads I can find, there’s something to learn from…
Read More