ICYMI (In Case You Missed It)

In Case You Missed It – 10.25.23

There are credit union monsters running amok! Monstrous mortgage payments, brainless budgeting, dreadful data sharing, hairy hacks and scary scams. For all things creepy, kooky, mysterious and spooky, here’s what we noticed, in case you missed it: We’re Haunting the ICUL convention this week! Stop by our booth at the Indiana Credit Union League’s Annual…

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First, you’ll need to listen, and be ready when…

How to break out of a loan rut

Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…

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ICYMI (In Case You Missed It)

In Case You Missed It (v33)

In this edition, we take a look at showing off your real values, the way real-world costs are rising, some big moves from NCUA, a fancier ChatGPT, the current state of remote work, and more. Here’s what we noticed, in case you missed it. Lip service vs. real values Chip Filson’s “Just a Member” blog…

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ICYMI (In Case You Missed It)

In Case You Missed It (v32)

BIG NEWS in the credit union world! Plus, 4-day work weeks, a call for transparency, Student Loan confusion, Apple Pay Later, and the Erie Canal. We’ve got something to say about all of these, and more. Here’s what we noticed, in case you missed it: Remember the 4-day work week? Surprise, surprise, it seems like…

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Can younger members see themselves?

Nurture young leaders to get more young credit union members

One of the most common long-term strategic challenges facing credit unions is the member aging monster. It’s a topic we’ve covered quite a bit right here in this very blog. Of course, there’s no one magic bullet for attracting and retaining younger members, but there are a lot of possible ways to give younger members…

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ICYMI (In Case You Missed It)

In Case You Missed It (v29)

Misinformation and bots are everywhere, but at least there’s one baseball team with a lot of heart. Should you hop on the AI train, or wait until it’s a smoother ride? Who actually gets the tip when you order out? Here’s what we noticed, in case you missed it: Join the fight against misinformation Students…

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When you try to do everything, you're hiding what you're good at.

Why are you hiding your true talents?

You know you are pretty amazing at some things. But you also know you are not amazing at every thing. And when you try to do everything, not all of it matches the quality of the things you are amazing at. Rest assured that you aren’t the only one like that. We all have our…

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ICYMI: In case you missed it

In case you missed it (v25)

What in the world is a “Fractional CMO?” Are you following the Sixth Principle? Do we all need to get back to the office? Is it 1969 again? Everything from mapping boneyards to unusual job descriptions, here’s what we noticed, in case you missed it: The “Fractional CMO” Search Story There’s an interesting turn of…

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You don't need fancy cameras & microphones

5 tips to make video content your members will vibe with

Being in the marketing department means you know how to do video content, right? I mean, those kids on TikTok do it, so how hard can it be? Well, it’s true that it’s easier than ever to make content. But having access doesn’t necessarily mean it’s easy. Those TikTok content creators? They make these little…

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Be seen as a resource about money, not simply as a source of it

How credit unions can be much more than loan retailers

Lots of people make bad decisions about their money simply because they were never taught how to make good ones. Which often gets blamed on their parents, since 83% of US adults say that parents are the most responsible for teaching their kids about finances. Yet 40% of parents claim they talk to their kids…

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