Be seen as a resource about money, not simply as a source of it

How credit unions can be much more than loan retailers

Lots of people make bad decisions about their money simply because they were never taught how to make good ones. Which often gets blamed on their parents, since 83% of US adults say that parents are the most responsible for teaching their kids about finances. Yet 40% of parents claim they talk to their kids…

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ICYMI: In case you missed it

In Case You Missed It (Vol 19)

GA4 deadline, crypto crisis, risk management, e-bike deliveries, Mars samples, Nerf rockets, CU opportunities. We didn’t start the fire…. Here’s what we noticed, in case you missed it: NCUA Streamlining Underserved Area application process One of the best solutions for solving the “banking desert” problem is credit unions that expand their fields of membership with…

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Hit them right in their existential dread

Hey CUs, young people need your help

I’ve written at length about how credit unions can get noticed by Millennials. But sometimes it feels like people forget how time just keeps passing us by. Not to make anyone feel old, but as of 2022 millennials are now between the ages of 26 and 41. This means the vast majority of college grads…

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ICYMI: In case you missed it

In Case You Missed It (v15)

Young professionals aren’t the only ones job-hopping more often. Actual proof that marketing actually works. E-Z SEO and cookie-less analytics. Plus a brilliant name for a sperm collection company! Here are the items that caught our eye, in case you missed it: The non-stop job-hop bebop Young professionals are job-hopping at an ever-increasing rate. According…

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credit union people are a pretty amazing bunch

CUDE training and my credit union adventure

I’m an avid motorcyclist, and like anything involving high level skill, part of the fun is constant improvement. Whether I’m riding the same old seven miles to the office, romping through the curvy roads in southern Indiana and Kentucky, or seeking out the most primitive dirt roads I can find, there’s something to learn from…

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Happy Twosday!

Fun facts for TWOsday

Today is TWOsday, February 22nd 2022 (2-22-22) and that’s the most 2s we’ve had in a date since February 22nd, 1922. There’s only a handful of these dates every century, and two of them happened this month (2-2-22)! We wanted to take a moment to recognize today’s date, because chances are that none of us…

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ICYMI: In case you missed it

In Case You Missed It (v14)

Why GA4 is worth learning about. What science can teach us about emotional intelligence. Plus plastic that is stronger than steel, and FREE resources! Here are the items that caught our eye, in case you missed it: How a CU can live up to its true purpose “Someone’s financial well-being is as much about how…

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How are you making people feel? They remember.

Soft impacts and hard numbers

You’ve probably seen this quote from Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou It’s a simple, but powerful truth. And it’s why credit unions at their best pay careful attention to those “soft…

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Wishing you a happy holiday with some festive cookie recipes!

We hope you and yours have a well-earned, relaxing holiday weekend, uninterrupted by Marketing Monsters and other stress. To celebrate, we’re sharing some of our favorite cookie recipes to help everyone get into the holiday spirit! Christmas Peanut Butter Cookies From Jon Cooper These cookies have the perfect blend of sweet and salty while also…

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Monstrously Munchy

Giving thanks and sharing some Monstrously Munchy Recipes

This week, instead of delivering another deep dive into a new marketing topic, we wanted to come up for air and just say: Thanks. Thank you for being you, for working so hard and for doing your best to make our world a better place. In celebration of the holiday weekend, we’ve included some of…

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