Hit them right in their existential dread

Hey CUs, young people need your help

I’ve written at length about how credit unions can get noticed by Millennials. But sometimes it feels like people forget how time just keeps passing us by. Not to make anyone feel old, but as of 2022 millennials are now between the ages of 26 and 41. This means the vast majority of college grads…

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ICYMI: In case you missed it

In Case You Missed It (v15)

Young professionals aren’t the only ones job-hopping more often. Actual proof that marketing actually works. E-Z SEO and cookie-less analytics. Plus a brilliant name for a sperm collection company! Here are the items that caught our eye, in case you missed it: The non-stop job-hop bebop Young professionals are job-hopping at an ever-increasing rate. According…

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credit union people are a pretty amazing bunch

CUDE training and my credit union adventure

I’m an avid motorcyclist, and like anything involving high level skill, part of the fun is constant improvement. Whether I’m riding the same old seven miles to the office, romping through the curvy roads in southern Indiana and Kentucky, or seeking out the most primitive dirt roads I can find, there’s something to learn from…

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Happy Twosday!

Fun facts for TWOsday

Today is TWOsday, February 22nd 2022 (2-22-22) and that’s the most 2s we’ve had in a date since February 22nd, 1922. There’s only a handful of these dates every century, and two of them happened this month (2-2-22)! We wanted to take a moment to recognize today’s date, because chances are that none of us…

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ICYMI: In case you missed it

In Case You Missed It (v14)

Why GA4 is worth learning about. What science can teach us about emotional intelligence. Plus plastic that is stronger than steel, and FREE resources! Here are the items that caught our eye, in case you missed it: How a CU can live up to its true purpose “Someone’s financial well-being is as much about how…

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How are you making people feel? They remember.

Soft impacts and hard numbers

You’ve probably seen this quote from Maya Angelou: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Maya Angelou It’s a simple, but powerful truth. And it’s why credit unions at their best pay careful attention to those “soft…

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Wishing you a happy holiday with some festive cookie recipes!

We hope you and yours have a well-earned, relaxing holiday weekend, uninterrupted by Marketing Monsters and other stress. To celebrate, we’re sharing some of our favorite cookie recipes to help everyone get into the holiday spirit! Christmas Peanut Butter Cookies From Jon Cooper These cookies have the perfect blend of sweet and salty while also…

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Monstrously Munchy

Giving thanks and sharing some Monstrously Munchy Recipes

This week, instead of delivering another deep dive into a new marketing topic, we wanted to come up for air and just say: Thanks. Thank you for being you, for working so hard and for doing your best to make our world a better place. In celebration of the holiday weekend, we’ve included some of…

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ICYMI: In case you missed it

In case you missed it (v11)

How much time do you waste commuting to work? Did you have “The Money Talk” before you committed to your partner? Do you suffer from Electile Dysfunction? Here’s what we’ve seen lately, in case you missed it: Electile Dysfunction: what we can learn from a political ad done right No, that’s not a typo. It’s…

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FIGHTING FOR THE FUTURE OF CREDIT UNIONS ...even if we may not be around to see it

Why we need to help start more new credit unions

It seems that while we and everyone else in the credit union movement were busy growing existing credit unions, it slowly became incredibly difficult to start a new credit union. At the same time, it has also become easier and far more common for credit unions to disappear via mergers. The stats are staggering: over…

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