What in the world is a “Fractional CMO?” Are you following the Sixth Principle? Do we all need to get back to the office? Is it 1969 again? Everything from mapping boneyards to unusual job descriptions, here’s what we noticed, in case you missed it:
The “Fractional CMO” Search Story
There’s an interesting turn of phrase trending that caught the eye of the folks over at Exploding Topics: Fractional CMO. (You really should subscribe; there’s always something interesting popping up.) Of course, sharing or outsourcing executive functions such as the CMO, CFO, and even CEO is a little new for credit unions, but it can be a fantastic way for CUs, especially small CUs, to afford top-tier talent and hit the ground running without a lengthy search. We’ve been doing something related and calling it “Virtual Marketing Department” for a while now.
This also highlights another point about Google Search, SEO, and search marketing; it can be really hard to predict and spot the phrases or words people are actually using for abstract concepts. I’ve heard of fractional ownership of large assets like airplanes and vacation homes, but not applied to this concept. The article also uses the term “on-demand”, but overall it’s a pretty good illustration of the value of thinking about search intent rather than keywords.
The sixth principle is spreading
Our CU fintech friends over at Finopotamus have noticed an interesting and accelerating trend: more and more partnerships between fintech firms serving the credit union movement.
The “Sixth Principle” comes from the National Credit Union Foundation’s Cooperative Principles. The sixth is “Cooperation among cooperatives”, the idea that credit unions should work together.
I’ve long believed that we at iDiz and others serving credit unions should take this to heart, and look for similar opportunities to coordinate, cooperate, partner, and generally play nice together to better serve our credit union clients. It’s an important part of the CU movement’s spirit, and why we love working with credit unions. (Hey, get in touch if you serve CUs and want to know more…)
A Google Maps for Graveyards?
After an epiphany while struggling to find his own parents’ graves, Tim Viney of Atlantic Geomatics has turned his digital mapping expertise towards charting the boneyards of the UK. This “Google Street View” of graveyards would help everyone from genealogists to descendants find their way around their family’s final resting place. I wonder if it will come with an AI voice, “Turn left at the mausoleum, and your grandfather’s grave is in 500 feet on your right.”
Workers went home and they’re staying there
About 60% of total workdays were remote during the peak of the COVID-19 pandemic, largely thanks to stay-at-home orders. After two years we’re still hovering just under 30%, and that number has remained pretty stable over the past year. It should be pretty obvious at this point that we’re not returning to pre-pandemic numbers any time soon. Employees who are able to work from home are working longer hours and valuing their workplace freedom about as much as a 5%-7% pay increase. That’s nothing to sneeze at!
Orion’s moon mission
I am beyond HYPED about the Orion mission, sending a test capsule to the moon and back with three mannequins aboard. It’s amazing how the news on this incredible, amazing, uplifting story is buried under an avalanche of irrelevant sludge every day. Can’t wait to see people walking on the moon again!
Highly motivated yet somewhat bloodthirsty? NYC has a job 4U.
“Do you have a virulent vehemence for vermin? A background in urban planning, project management, or government? And most importantly, the drive, determination and killer instinct needed to fight the real enemy – New York City’s relentless rat population?” NYC has a job for you – “one of the most important tasks in city government”. While it may not be exactly what you are looking for in a new job, the full description is worth the read.