Unintended consequences can be damaging

By | Credit Union Branding | No Comments

When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…

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Relieve some of that holiday deadline panic!

OMG, it’s almost XMAS!

By | Credit Union Branding | No Comments

Having survived Back to School, eaten way too much candy at Halloween, survived a polarized election, then loosened your belt for Thanksgiving, it suddenly hits you in the middle of Cyber Monday: OMG, it’s almost Xmas! And I haven’t gotten anything to send to our Board! And…and…and I never ordered those cards to…

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Stop choosing to be a commodity.

Choose to be worth it.

By | Credit Union Branding | No Comments

They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

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