Building trust helps business. In fact, many consumers will overlook higher costs if they think they can trust you.  With large tech companies’ identity theft and data breaches uncomfortably too common lately, faith in online business has taken a beating. Savvy credit unions should see this as an opportunity to stand out. By taking the…

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We can all learn a few lessons from what they did

Most brand updates happen for a reason. Something has changed that needs to be fixed for the brand to grow in the future. Recently, several major companies have updated their brands, and of course everyone had an opinion. Some were applauded, while others were panned. Some were a strong Fix, while others were a surprising…

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There's a lot of power in understanding.

Sam’s superpower is speaking Spanish, but I can’t say I have the same gift. Five years of German classes didn’t leave a lasting impression, and besides, every German I’ve ever met already speaks impeccable English. But his tale did remind me that even if the language is English, there are still a lot of ways…

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People are looking atwhat you say and comparing it to what you do

Online shopping has exploded this year, for obvious reasons. But because people have more time available, they are also doing a lot of online research, making sure they buy products from companies they like. They also apply that same process to other decisions – such as deciding where to get a loan, or determining which…

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Unfortunately, the term "good guys" isn't very specific.

Who are “the good guys?” How do you know if someone is good? It might be even more difficult to be able to say that about a company. We know that people like to support companies and organizations that make them feel good. They want to know they’re doing the right then when they buy…

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The sludge you tolerate screams loud and clear

Sludge in an organization is anything that gets in the way. Sludge creates friction and frustration, slows things down, and makes it harder to get things done. As I’ve said before, the Sludge Monster is a dangerous beast infesting far too many credit unions. Since I’m something of a sludge scholar, I was very interested…

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your presence says as much about you as your absence.

Social media has created a unique space online where your presence says as much about you as your absence. In other words, your members pay attention to what you don’t say. Millennials and Gen-Z are more and more important with each passing year, and they care deeply about your values. What do you stand for…

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We don't just need help. We remember who helped us.

In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…

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why is it so hard for you to get our attention?

CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…

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to stand out, you have to take a stand.

Don’t you just love to see marketing that’s, you know, good? There were a couple of examples of fun, interesting, and ultimately effective marketing that we picked up on this past week. The first was a bottled-water alternative called Liquid Death. The second was a racy, definitely cheeky (excuse my dad pun), and likely NSFW…

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