Does everything blend together and just…work?

Will it blend? The only CU fintech question that matters.

Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union.  Do these systems all look and feel and function…

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What do people really say about your CU?

3 steps to change what people say about your CU

We know credit unions to be helpful, community-oriented and compassionate. We know they keep their members’ financial interests close to their hearts. But what do people really say about your CU? A lot of people (and I mean A LOT) have largely experienced financial services as punishment, as trauma. And they feel this way for the…

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It’s so hard to get young people’s attention nowadays!

Making content to attract younger members

Whenever the question of how to reach new, young members comes up, you’ll see recommendations like, “Make relevant, valuable and authentic content that displays your values,” and you have to wonder what the writer thinks it actually means. Now, this is actually good advice, but it can feel incredibly generic. I know this because I’m…

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build a buzz across generations

Enduring brands: What we can learn from Barbie

Get ready to see bubblegum pink everywhere you look this Summer! Margot Robbie is starring in a new live action Barbie movie, and Mattel has already signed licensing deals with over 100 brands. Not only can you dress like her, but you can also dress your dog to match (courtesy of Gap.) You can wear…

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Meatspace Feature

“Meatspace” is a CU superpower

Over the last few months, I’ve been to several in-person events, both professionally and personally. There really is nothing like being in real live “meatspace” with other real live humans when you want to connect, learn, innovate, and just plain have fun. Of course, you can also form real connections and have real, human-to-human experiences…

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Tell 'em iDiz Inc sent ya!

CU Conference Shout-Outs

The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…

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3 superpowers of the Friendly Neighborhood Credit Union

When you think of ‘credit unions’, you might not immediately think of ‘superheroes.’ It might be difficult to imagine a superhero that would convincingly represent something like a credit union. People tend to be interested in superheroes that defeat supervillains and repel alien invasions, not ones that save people from high interest rates. But why…

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Show them how a credit union really is different.

3 ways to earn your members’ trust

There’s an old saying, “May you live in interesting times,” which supposedly refers back to an old curse. If you’ve not heard of it before, the gist is that it’s better to live in a “boring” time of peace and prosperity instead of an “interesting” time of conflict and change. And when it comes to…

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Let's talk about LOVE, Baby!

Why love needs CU marketing love, too.

When you think about it, credit unions and the whole credit union movement are pure love in action. I’m serious. Sure, the eight cooperative principles use fancier language, but when you get down to it, these core principles of the credit union movement are all just practical ways humans make the world a better place…

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Show them, transparently, how it all works.

Let’s get unapologetically, radically transparent

No, I don’t mean transparent as in “invisible” or “see-through,” and I certainly don’t mean “difficult-to-find.” The word transparency could refer to a lot of things inside a credit union, but for our purposes we just have to ask one question:  Do people know how a credit union works? We know that people see “credit…

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