Google Search Console gives you data on search performance.

As I’ve said many times, Credit Union websites are weird. They don’t follow the same sorts of rules as other types of websites, so it can be tough to interpret your data. What’s normal or abnormal? What should your goals be, and where can you make a difference?  Fortunately, we’ve built lots of credit union…

Read More
MSIE: an ancient, archaic,creaking pile of code that is absolutely infested

As credit union website developers, one of the banes of our existence is the browser Microsoft Internet Explorer (MSIE). This ancient, archaic, creaking pile of code is absolutely infested with quirks, bugs, and inexplicable behavior. But this isn’t simply web developers whining about weird-looking websites. The biggest problem is that MSIE is absolutely infested with…

Read More
connect the dots between the things you are already doing

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

Read More

In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…

Read More
You need to nurture your social media audiences if you want them to blossom and bear fruit.

You’ve done it. You created accounts for your Credit Union on every social media platform, picked your social media management tool, and started planting some custom content. You post at the recommended times, and answer your followers’ and fans’ messages. In short, you’ve planted your social media garden. Congrats! Good job! But your engagement, the…

Read More
Help members help themselves

Even though many branches are at least partially open, it’s still safer for members to manage their money and get the answers they need online or by phone rather than in-person. Which is why one of the consistent side effects of the pandemic has been greatly increased call volume at credit union call centers. Your…

Read More
Video is about connecting humans to humans (or funny cats).

Everyone knows that video content is the most engaging by far on websites and social media. That goes double in times like these, when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s…

Read More
catch members at crucial points in their decision-making process

Financial calculators are a great way to make your credit union’s website more useful and interactive for your members. Credit union websites are a little different than most; one way to look at it is that your website is primarily a tool, not a destination: members visit your website to get things done. Good financial…

Read More
Credit unions can be far more efficient if they replace paper forms with online forms.

One of the more common questions we get from our credit union website clients is “how can we put secure forms on our website?” Credit unions can be far more efficient if they replace paper forms and processes with online forms. And of course, no-contact member service is a lot safer all around if you…

Read More
What effects can we see and what can we learn

A few days ago, I saw some very interesting stats from Google on how profoundly movement patterns have changed in recent weeks. The data comes from anonymized location data from Android users who have Location History turned on: https://www.google.com/covid19/mobility/ And I started wondering… what effects can we see by comparing the last few weeks of…

Read More