Credit Union Websites
CU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
Read MoreNew CU tech needs Marketing love, too
Woohoo! Your shiny brand-new website, online banking, mobile banking app, P2P payments platform, fribbert cromulator, or all the above is ready to rock! All your need to do is shut down the old one, flip a few switches here and there, and your members will love it! They’ll flock to download the apps, and no…
Read MoreCruft check: fast, easy credit union website cleanup
Hey, I get it; housekeeping is hard. But it’s still an important part of keeping your credit union’s website running smoothly. Every so often, it’s worth taking a few minutes to clean up link rot, scrub that scruffy, crusty old content, and throw out last year’s leftover rates. Here’s our easy, fun checklist to get…
Read MoreFive things CU marketers can get done before 2023
Only a few weeks to go until 2023, and so it’s time for credit union marketers to relax a bit with a cup of hot chocolate and get firmly into holiday mode, right? Well… sort of. With just a little time and effort before the January whirlwind, you can get a head start on 2023,…
Read MoreHave you thanked your website lately?
Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…
Read MoreFive ways credit unions can get the most out of Google Analytics
Any way you slice it, Google Analytics is a huge, confusing beast. The price ($0.00) is certainly right, and it’s an amazing resource, but Analytics can also be pretty bewildering, with lots of dead ends, rabbit holes, and red herrings galore. Plus, all the advice you find online is oriented toward websites selling shoes, games,…
Read MoreDo you have website blindness?
Is your website actually usable, or are you just used to it? If you’re working with your website frequently or even daily, you might feel like your website is truly, actually user-friendly. But the problem is, you’re too close to it. You might have website blindness. It’s easy for you to navigate a website when…
Read MoreMake your CU website pay: getting to know your members
Your credit union’s website isn’t just a glowing brochure; it should be the hub of your marketing, an engine for growth, and a no-brainer investment, that makes a big difference in the bottom line. But how do you actually make that happen? This is the first post in a “Make your CU website pay” series…
Read MoreWhat GA4 means to CUs
If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…
Read MoreFinally, a little clarity on credit union website Accessibility and ADA compliance
The US Department of Justice (DOJ) recently released their guidance on how the Americans with Disabilities Act (ADA) applies to websites. Despite thousands of lawsuits from ADA trolls, the issue muddled along for years without “official” clarification on the actual rules of the road. This article from NAFCU’s Compliance Blog is a great summary of…
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