Credit Union Websites
Mapping member minds for better CU website navigation
Your credit union website’s navigation has to match your members’ mental maps so they can easily find their way around your website. The “right” answers can vary quite a bit between credit unions, but overall it’s well worth spending time, thought, and testing to make sure people who aren’t credit union employees can find their…
Read More
Free tools and tips for better website usability
Website usability, UX/UI… a lot of the time these can feel like aspirational concepts rather than guiding principles people actually use when building websites, right? It’s not like credit union marketers have an abundance of time to prototype and collect data. Well, as it turns out, you have more tools at your disposal than you…
Read More
Building better offsite warnings for CU websites
Be honest – does your credit union’s website show a Big Scary Lawyer Warning (BSLW) like this when a member clicks a link? OH NOES! You are leaving the Awesome CU web site! Awesome CU has no control over and is not responsible for the content or privacy practices of other web sites. Awesome CU…
Read More
When it’s time to DIY and when it’s time to call a pro
Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…
Read More
Will it blend? The only CU fintech question that matters.
Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union. Do these systems all look and feel and function…
Read More
Credit Union Website Best Practices #2: Simplicity
Welcome to a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned and what we’re still learning about building credit union websites. Credit union websites are about utility, not entertainment – people visit your site to solve a problem, get information, or…
Read More
How do you get new members to Google you?
Note: this post isn’t going to be about the “secrets” of SEO (although that probably would make a good topic for another post.) We aren’t going to spend time talking about keywords, inside and outside links, etc. It also isn’t going to be a post about what might be wrong with your website. This post…
Read More
Top 5 things that might be missing from your website
Reviewing your website’s content is something of a never-ending task, but addressing content that already exists is pretty straightforward. What about the stuff you can’t see, because it doesn’t exist yet? It can be hard to see what you’re missing if there’s no one around to tell you what they can’t find. Thankfully, we’ve seen…
Read More
The Top Five SEO Fixes for Credit Union Websites
You have to walk before you can run, and the same applies to optimizing your credit union’s website for search engines. Although AI bots are adding a few new wrinkles, the basics of SEO are about the same as ever: focus on making your site useful for the real live human people you serve, and…
Read More
The Top 5 Content Problems on Credit Union Websites
Content is the beast that you never stop feeding. It’s the mill that always requires more grist. Like washing your dishes or doing the laundry, you’re never actually done-done. And that’s what makes it a headache for every marketer who has more responsibilities than time. Not all content is created equal, however. The social media…
Read More