not a big fan of Vegas, but I went anyway so you didn't have to. You're welcome.

I went to the Financial Brand Forum so you didn’t have to.

In just a few years the Financial Brand Forum in Vegas has developed quite a following, so I decided to check it out. What I found most interesting was that there seemed to be two competing schools of thought espoused throughout the event, and it wasn’t credit unions v. banks. It was more like a…

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The quieter you become, the more you can hear.

How does anyone expect to be heard, when everyone is talking?

Why does everyone seem to be talking all of the time? And how does anyone expect to be heard, when everyone is talking? Thanks to the web and social media, everyone who wants to share their thoughts with the world can do so, using a constantly changing array of platforms. The lines between creators, media,…

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The bubbles you build around yourself are the strongest.

When you see a bubble, pop it.

If nothing else, the 2016 election has made one thing very obvious: many of us live in a “information bubble”, where we only pay attention to information that reinforces what we already believe. These bubbles, together with the speed and reach of social media, created an unprecedented opportunity for fake news — just create a…

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Building a social media presence/online community for your credit union can be a lot like dating.

Maybe they don’t really want a relationship with you

Building a social media presence/online community for your credit union can be a lot like dating. You dress up nice and are friendly to the world, but don’t always get the attention you deserve. Well, according to various studies by the IBM Institute for Business Value, what you are experiencing could simply be one of…

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a bad review has the power to destroy with just a few key strokes

Sticks, stones and names can hurt you

I don’t know about you, but before I purchase something, I always check to see what other people think about them. Most, if not all, online sites let users post reviews, so I can read what other people think before I invest my time and money. And if you’re like me, you trust these online…

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gather your wits, sprout a spine, and point out a few things that your CFO/CEO may have overlooked

Why would anyone join a credit union they have never heard of?

To many credit union CFOs (and CEOs that used to be CFOs), Marketing is just overhead. They don’t understand it, they don’t value it, and it doesn’t connect in their minds with the personnel and facilities it takes to keep branches open. To them, cutting the marketing budget is a quick fix when you need…

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multitaskers are worse at multitasking than people who normally don't multitask

When consumers have the attention span of a goldfish

“The average attention span of an adult is 20 minutes.” – Brad Vander Zanden, University of Tennessee “On the Internet, the average attention span is three to five minutes.”– Steven Hirsch, co-chairman, Vivid Entertainment “The addictive nature of Web browsing can leave you with an attention span of nine seconds, the same as a goldfish.”…

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Sure, it's a self-centered attitude. It also offers a few insights.

WIIFM (What’s in it for me)?

With all of the marketing messages being broadcast every day, people have been trained to ignore anything that does not benefit them. In fact, What’s in it for me? is a phrase that has gotten so popular that it has it’s own acronym. If you don’t have something that interests me, I’m gone. So get…

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you may have to first change the way you work

Are you marketing inside out?

Traditionally, marketers have worked inside out, isolating themselves from the rest of the world, all alone in their office bubble, dreaming up concepts and doing their creative voodoo, then broadcasting it out into the world and crossing their fingers in hope of reaching a few receptive ears. But what if you were marketing outside in?…

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