Marketers with experience know that you can’t reach every demographic with a single campaign. They also know that when you have a limited budget, it’s better to focus on key target audiences in order to get the results that are needed.
But sometimes a larger marketing opportunity pops up that is too good to ignore.
Kudos to Alloya Corporate FCU, who recognized the opportunity to sponsor Suze Orman’s “Women & Money” podcast as a way to promote ALL credit unions. Even better, there are promotional materials and resources for use by any credit union. You don’t have to be a member of Alloya to participate in this opportunity.
Billed as “America’s Matriarch of Money”, Suze “speaks directly to every mother, daughter, grandmother, sister, and wife — and the men who are smart enough to tune in” about how money “is not the end goal, it’s the means to living a full and meaningful life.”
Not only does her approach mesh nicely with credit union thinking, but Suze Orman has built a national audience and a lot of influence with her listeners. To be able to build on that influence can make a huge difference in overall credit union awareness.
And because Suze’s podcast reaches a broader, more inclusive audience, it serves as a nice complement to CUNA’s Open Your Eyes campaign, which targets a different set of demographics.
How it can help your social media and financial education efforts
With everything that has happened recently, this sponsorship has mostly stayed under the radar. But CUs always seem to be looking for fresh content for social media – especially when it provides financial education.
This is one of those opportunities that are too good to ignore, and you can help make it pop.
That page also links to financial questions/topics on Suze’s site, where she discusses everything from managing debt and choosing insurance to cohabitation agreements and retirement planning. It’s a treasure trove of advice that you can link to in your social media.
(Full disclosure: Alloya is a client of ours, and we did help them with their website and landing page for this sponsorship. But from the very beginning their focus was always on promoting credit unions, not promoting Alloya. They also did not pay me to write this post. I blame it on my preacher’s kid/Eagle Scout upbringing, but whenever I see someone trying to do the right thing, I feel the need to help any way I can.)