What are credit unions going to be doing 25, 50, or 100 years from now?

Credit Union Science Fiction

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  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this…

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Everyone brings different talents to the table

Always pleasantly surprised

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One of the great things about working with so many different clients all over the country is the variety. I am always pleasantly surprised by the talents of new clients, mostly because I never know what to expect. Some are very outgoing people, others not so much. She is very…

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Collaborate to reinvigorate

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White Sands Federal Credit Union (based in Las Cruces NM) was planning to launch a new logo in a few months. Their internal design staff had designed their new logo and brand colors, but they wanted help translating the new look into the real world with an updated website and print materials….

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Sometimes shorter is better.

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International Harvester Employees Credit Union faced a problem many credit unions have; their founding SEG no longer existed under the same name. SOLUTION: iDiz was hired to research staff and member feelings on the existing name and collect suggestions for new names via an online survey. Even with favorable survey…

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Everyone has an opinion

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Ask for an opinion and most of the time you’ll get one. As a creative person, you are probably used to getting opinions all of the time — from your boss, coworkers, possibly even clients. Sometimes you’ll get useful, constructive insight that gives you the chance to improve, that helps…

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Not your Grandma’s Credit Union

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PROBLEM: Harvester Financial is a small credit union that needs to grow. The manufacturing plant where they started had been closed years ago by their original SEG, which itself had been sold and merged into another company. Even with mergers membership was aging, and the credit union wanted to update their image in order…

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All I want for Christmas is…

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I understand that the holidays have become a make-or-break, crazy-hours, ad blitz time for retailers. I’m used to that. But this year we also have an election under way, which means far too many pandering politicos spouting nonsense and clamoring for our attention. Then, when you add in the fact…

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