It's always hungry, always screaming for more, MORE, MORE!

Feeding the Social Media Content Beast

It’s always hungry, always screaming for more, MORE MORE! The Social Media Beast craves a constant stream of tasty snack-size content, and it’s insatiable. Here’s how harried credit union marketers can keep this ravenous critter happy while keeping their sanity. Repurpose, recycle, and repeat The first rule of content cookery is to make the most…

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ICYMI: In Case You Missed It

In case you missed it (v10)

The secrets of top designers. What drives millennials and gen-z away. Some really ugly logos. Here’s what we’ve seen recently that you may have missed: Everything is made up (and 29 other designer secrets.) Be a sponge. Emotions matter. Embrace your harshest critics. Everything is made up: “Every language ever spoken…Olympic games…Smart phones…Pizza…Ice cream…Google! Everything…

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There's a lot you can learn from the haters, the not-so-greaters, and the merely lukewarm. And you can use these lessons to spark joy in the people you can delight. Grumps are a great source of valuable market research.

Learn to love your haters

I hate to be the bearer of bad news, but… not everyone is five stars, A++++, bonkers crazy in love with your credit union. No matter how awesome you are, not everyone will agree. But here’s the good news: that’s OK. Really. There’s a lot you can learn from the haters, the not-so-greaters, and the…

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budget season is right around the corner, and the end of the year is within sight.

Quick wins CUs can get done NOW

Suddenly CU budget season is right around the corner, and the end of the year is within sight. Which means there’s another year-end review with your boss and you still haven’t gotten that list of To-Dos done, much less hit all those goals she set for the year! OMG! It’s okay. Don’t panic. Simply take…

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figure out who your audience could be, not who they are.

Social media content isn’t one-size-fits-all

Creating good social media content across different platforms can be difficult. It isn’t just about creating images in different sizes, or figuring out how to fit three paragraphs from Facebook into a single tweet. Not all social media platforms were created equally. For one thing, not all social media platforms have the same functionality. There…

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your presence says as much about you as your absence.

Your silence speaks volumes.

Social media has created a unique space online where your presence says as much about you as your absence. In other words, your members pay attention to what you don’t say. Millennials and Gen-Z are more and more important with each passing year, and they care deeply about your values. What do you stand for…

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connect the dots between the things you are already doing

Your marketing flow starts with your website

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

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it would be nice to see something human.

Give your members a break.

We’re all a little stressed out right now. Our friends and family are stressed. Our bosses and coworkers are stressed. Heck, even our dogs are stressed. Whether it’s being overworked, or overexposed to the news cycle and politics, a lot of us just need a breather. But, hot take, you can look at this burnout…

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you've got to keep your ears open.

Don’t forget to listen to your followers.

There are plenty of ways to get member feedback: take a poll, distribute surveys, and ask your call center for a list of FAQs. But the place where a lot of CUs are missing the mark, however, is social listening. Social listening is an important part of your social media strategy and integral to guiding…

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