figure out who your audience could be, not who they are.

Creating good social media content across different platforms can be difficult. It isn’t just about creating images in different sizes, or figuring out how to fit three paragraphs from Facebook into a single tweet. Not all social media platforms were created equally. For one thing, not all social media platforms have the same functionality. There…

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your presence says as much about you as your absence.

Social media has created a unique space online where your presence says as much about you as your absence. In other words, your members pay attention to what you don’t say. Millennials and Gen-Z are more and more important with each passing year, and they care deeply about your values. What do you stand for…

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connect the dots between the things you are already doing

Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…

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it would be nice to see something human.

We’re all a little stressed out right now. Our friends and family are stressed. Our bosses and coworkers are stressed. Heck, even our dogs are stressed. Whether it’s being overworked, or overexposed to the news cycle and politics, a lot of us just need a breather. But, hot take, you can look at this burnout…

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you've got to keep your ears open.

There are plenty of ways to get member feedback: take a poll, distribute surveys, and ask your call center for a list of FAQs. But the place where a lot of CUs are missing the mark, however, is social listening. Social listening is an important part of your social media strategy and integral to guiding…

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You need to nurture your social media audiences if you want them to blossom and bear fruit.

You’ve done it. You created accounts for your Credit Union on every social media platform, picked your social media management tool, and started planting some custom content. You post at the recommended times, and answer your followers’ and fans’ messages. In short, you’ve planted your social media garden. Congrats! Good job! But your engagement, the…

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Build the culture and walk the talk.

Social media is based on people sharing ideas and information, creating online communities and conversations. We’ve already told you about a few of the social media management systems we’ve tested, and the importance of maintaining your presence on social media. But, to let you in on a little trade secret, you already have access to…

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Looking to start a relationship with a Social Media system?

Recently I wrote an article about how important it is to include social media in your digital strategy, but of course someone still has to make it happen. For a few of our clients that someone was me. So, I decided to “date” a few different social media management systems to see which ones might…

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Neo was right. If you die in the Matrix, you die in real life.

With everything happening these days, your digital presence is either your most prominent asset or your most obviously-neglected marketing liability for the foreseeable future. People have now been stuck at home or afraid to come see you for months. Many are planning on staying home for a long time. That makes your digital presence more…

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Video is about connecting humans to humans (or funny cats).

Everyone knows that video content is the most engaging by far on websites and social media. That goes double in times like these, when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s…

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