What's going "bump" in the night at your credit union?
Every CU has their own unique set of Monsters, in all sizes and shapes. But if you know how to tame them, you can turn monsters into huge advantages.
Learn to tame these familiar furry freaks and more!
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WARNING: MONSTERS BELOW
Scroll at your own risk...
The Weird Times Monster
Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster is tromping all over the place right now. From election antics, freaky weather, and oh yeah, that little virus thing, we’re all shook up and 2020 isn’t even half over. How do credit unions and credit union marketers cope with extremes of uncertainty? Where do we fit in?
The Wimpy Website Monster
Scrawny, misshapen, and horribly behind the times, this chronically malnourished and neglected little freak can do enormous damage as it gnaws away at your brand and member growth. All it takes is a little attention and love to turn Wimpy into Wonderful, and turn your website into a monster growth engine...
The Digital Marketing Monster
A huge, slippery, multi-armed beast, with tentacles reaching out in every direction – just how do you rope this beast? There’s no place to put a saddle! Whoa there, cowboy. You don’t have to tame the Digital Marketing beast all at once. It’s also far too easy to get bogged down in tech talk and get distracted by the flavor of the week, so stay smart and focus your efforts...
The Bankthink Behemoth
Ever lying in wait for credit union adventurers, the horrible Bankthink Behemoth lures victims with the sweet siren call of pure profit and mindless, strictly-by-the-numbers management. If you fall into its clutches, the Bankthink Behemoth will slowly digest your credit union's heart, soul, and uniqueness, leaving nothing but a cold, hard shriveled mini-bank. It takes strong will, stout hearts, and powerful everyday core values to stare this Monster straight in the eye and steer clear...
The Blah Brand Blob
Huge, fuzzy, and sprawling, the Blah Brand Monster tries to be everything to everyone and slowly smothers growth under a gray cloud of boredom. To turn your Brand Monster into a lean, mean growth machine, use Discipline and Differentiation to trim the tepid and amplify uniqueness...
The Monster of Meh
Also known as the "Who Cares?" ogre (or plain old "Apathy"), the Monster of Meh is usually found with his buddy, the Tiny Budget Goblin. To invest in marketing, your board and executives have to care enough to get excited about quality marketing and brand-building. Otherwise, you’re trapped in the same old “do more with less” mindset...
The Member Aging Monster
It's big, it's wrinkly, and it's screaming for higher certificate rates. And one dark and stormy night you realize that the average age of your members is creeping into the 50s. To tame this wheezing beast, you'll need to learn how to earn the trust of students and young adults, and turn them into a powerful pipeline for member growth...
The Doubt Monster
Sneaking around and lurking in the back of your head. Playing on your fears. Whispering in your ear why you shouldn’t do this, why that isn’t going to work, that no one cares what you do (except when you <inevitably> screw things up). It’s the Doubt Monster! Sneaky, insidious and ever-present, slowly gnawing away at your self-confidence and eating your self-worth until you become too timid to try anything new...
The Static Strategy Monster
Usually forgotten and unloved, this dusty demon of the desk drawer can guide you to incredible results if you know how to harness its power. Ignore it at your peril, however, because the Static Strategy Monster can easily short-circuit lofty goals and send your results crashing back down to reality. But when grounded, the Strategy Monster can become a powerful source of energy for your marketing...
The Sludge Monster
He’s covered in sticky tentacles of frustration, endless inescapable globs of pointless paperwork, ridiculous rules, and cruel barbs of rejection and fees. The Sludge Monster is clogging up your membership growth, and he’s costing your credit union members and money left and right.
The Numb Numbers Monster
The Numb Numbers Monster has two heads facing different directions; one that makes all kinds of brand promises, and one that actually does the opposite. Fortunately, you can train the Numb Numbers Monster so that both faces sing the same song, but first you have to answer one big question: Do your CU’s numbers match your brand and marketing?