Posts Tagged ‘Loans’

Are you ready to electrify your car loans?

Are you ready to electrify your car loans?

Car loans are every CU’s bread and butter, but the recipe is changing. Any way you slice it, we’re going to see more and more electric cars on the road. Are you ready to electrify your car loans to match? Electric vehicles (EVs) are going to drastically change the car market Last week, Tesla delivered…

Read More
Think Beyond The Rate

Bread and butter car loans don’t have to be boring

Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder your members look at your…

Read More

Answering the Indirect Question

One of the more intriguing credit union marketing problems we encounter is “what should we do with all these indirect members”? To be clear, we’re talking about members who have joined the CU by getting a car loan at a car dealer. Many times, they have only the base savings account and the car loan,…

Read More
learn how to help your credit union thrive in the business of lending.

Innovative Ideas to Increase Loan Growth

No matter how big or small your credit union, whether it’s SEG or community based, every credit union marketer is searching for new ways to encourage encourage loan growth. Loans are an obvious choice because they’re both profitable for the credit union and fulfill a substantial member need. Download our free white paper to learn…

Read More
Stop acting like you have nothing better to offer than the bank down the street

When price is all they care about

As a consumer, if given the choice between buying what looks to be the same product from two different sources, you would choose the one with a lower cost, right? You probably switch brands of tissues or aspirin or dish soap to whatever is on sale at the store this week without even thinking much…

Read More
Now, granted, Lending grumbling and complaining about Marketing is just part of their natural character.

What to do when Lending starts grumbling

Every credit union needs loans. So the CFO rattles Marketing’s chains. Concepts are dreamed, visuals created, goals and ROI plotted and blessed by the executive team, then marketing starts working its mojo and gets it out the door. That’s when the grumbling starts. And Marketing starts grinning like a Cheshire Cat. Because the grumbling is…

Read More