Posts Tagged ‘CU Culture’
Your brand reputation should make your Mom proud.
The life lessons your Mom imparted hold as true for brand reputation as they do for you, which means you need to share her wisdom with everyone. Wait a minute, what’s my Mom got to do with our brand? Your Mom wanted you to grow up to be happy and healthy, with plenty of friends…
Read More
Eating the Elephant: Economic Upheaval
There’s a silly old joke that goes something like this: “How do you eat an elephant? One bite at a time.” In this series, we’re talking about taking a bite out of some of the “elephants in the room” – big, obvious, uncomfortable problems that everyone’s trying to ignore. We’re hoping to inspire credit union people to…
Read More
The Call of the Mild: What introverts can do that extroverts don’t
Let’s say it’s your task to hire someone to lead a team of professionals doing challenging work. All else being equal, are you going to pick the extroverted “people person” or the quiet, thoughtful introvert? Extroverts never seem to be at a loss for words, and always have a story to tell. They’re relaxed and comfortable…
Read More
When you see a bubble, pop it.
If nothing else, the 2016 election has made one thing very obvious: many of us live in a “information bubble”, where we only pay attention to information that reinforces what we already believe. These bubbles, together with the speed and reach of social media, created an unprecedented opportunity for fake news — just create a…
Read More
The CU vault of horrors
Stuck trying to come up with a costume idea for the credit union office party? Here are a few grisly ghouls you wouldn’t want to meet in a dark and lonely branch hallway. Grumpy Gertie the Zombie Member She’s not a ghost just yet, but she is often seen shuffling through the branch, making horrible…
Read More
Helping the not-so-ideal credit union marketer
In my last article, I outlined the attributes of the Ideal Credit Union Marketer — an empowered, invaluable, brand-savvy communication dynamo coordinating a turbocharged marketing engine that powers record growth. Let’s face it — that kind of perfection could be kind of annoying. And out here in the real world, the Ideal CU Marketer doesn’t…
Read More
Fitting in is the future of financial tech
Pardon me just a moment while I don my wizard hat and polish the ol’ crystal ball… yes, the swirling images are getting clearer, the clouds of possibility coalesce… I see… an average, mild-mannered credit union member. She glances at the flexible holo-phone wrapped around her wrist, smiles, taps twice, and continues with what she was doing.…
Read More
Rebranding: throwing Baby out with the bathwater?
Rebranding is all about getting to the core of who you are. When you strip away all the products, branches and systems, the underlying purpose, heart and soul of the credit union is an optimist’s belief in people helping other people, making the world a better place. There is an emotional connection there that other businesses just…
Read More
Your approach to problems: Caddyshack? Or Whack-a-Mole?
Some days you have one problem that just won’t go away. No matter how hard you try, how determined your approach, the problem always slips away at the last moment, which can leave you as crazy as Bill Murray’s character in Caddyshack. Other days, problems seem to come up one after the other, another popping up immediately…
Read More
Sometimes shorter is better.
International Harvester Employees Credit Union faced a problem many credit unions have; their founding SEG no longer existed under the same name. SOLUTION: iDiz was hired to research staff and member feelings on the existing name and collect suggestions for new names via an online survey. Even with favorable survey results and name suggestions, many…
Read More