CU Conference Shout-Outs

The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…

Read More
ICYMI (In Case You Missed It)

In Case You Missed It (v29)

Misinformation and bots are everywhere, but at least there’s one baseball team with a lot of heart. Should you hop on the AI train, or wait until it’s a smoother ride? Who actually gets the tip when you order out? Here’s what we noticed, in case you missed it: Join the fight against misinformation Students…

Read More
It’s time to scrub that scruffy, crusty oldwebsite content

Cruft check: fast, easy credit union website cleanup

Hey, I get it; housekeeping is hard. But it’s still an important part of keeping your credit union’s website running smoothly. Every so often, it’s worth taking a few minutes to clean up link rot, scrub that scruffy, crusty old content, and throw out last year’s leftover rates. Here’s our easy, fun checklist to get…

Read More
Your website does a lot of work for you.

Have you thanked your website lately?

Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…

Read More
Relate the data back to the real people using your site

Five ways credit unions can get the most out of Google Analytics

Any way you slice it, Google Analytics is a huge, confusing beast. The price ($0.00) is certainly right, and it’s an amazing resource, but Analytics can also be pretty bewildering, with lots of dead ends, rabbit holes, and red herrings galore. Plus, all the advice you find online is oriented toward websites selling shoes, games,…

Read More

What good is a marketing budget that never changes?

It’s budget season once again. Time to dust off last year’s marketing budget, tweak the product promotions to match what lending wants to focus on this year, push the numbers as much as you think you can get away with, turn it in and hope that it doesn’t get trimmed too far back. Sound about…

Read More
Is your website actually usable, or are you just used to it?

Do you have website blindness?

Is your website actually usable, or are you just used to it? If you’re working with your website frequently or even daily, you might feel like your website is truly, actually user-friendly. But the problem is, you’re too close to it. You might have website blindness. It’s easy for you to navigate a website when…

Read More
you need to pick and choose the metrics that apply

What GA4 means to CUs

If you deal with your credit union’s website Analytics, you’ve probably heard some buzz about Google Analytics 4, known as “GA4” by all the cool kids. GA4 is certainly an improvement over the older versions of Google Analytics in many ways, but it is very different. Here are some of the things credit unions need…

Read More
When I say Abominable, I mean big, hairy, and out of control.

How to keep those winter Marketing Monsters from getting ABOMINABLE

During the winter months, it gets really easy to let things slide as you plan for warmer weather. Unfortunately, those Marketing Monsters aren’t waiting until spring comes to cause you problems. In fact, winter is usually when those problem monsters become Abominable. When I say Abominable, I mean big, hairy, and out of control. While…

Read More