Overwhelmed Marketer's Guide: Focus on your homepage to make the most of your limited time.

OMG! Five Fast Fixes for Credit Union Homepages

No time for a complete, detailed, whole-site content review and SEO glow-up? Overwhelmed marketers can get a lot of bang in not very many minutes by paying close attention to just one page, your credit union website’s homepage. After all, it’s typical for the homepage on a credit union website to get 60-80% of the…

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How to get all that googly magic working

OMG! Managing Your Google Business Profiles

Ever Google for driving directions, or a good burger joint on the way to Aunt Sally’s house? Of course you have. If there’s one thing that’s nearly universal in modern life, it’s the fact that no one has to ask for directions any more, and we pretty much know what to expect when we get…

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Do it yourself or call a pro?

When it’s time to DIY and when it’s time to call a pro

Credit Union Website Best Practices #4 When we launch a new credit union website, we make sure our clients have the tools and training to handle pretty much everything themselves. Blogging, updating rates, adding and managing pages, updating promotions, managing navigation, and generally keeping their site looking good and the content up to date are…

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Credit Union Website Best Practices #2: Simplicity

Welcome to a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned and what we’re still learning about building credit union websites.  Credit union websites are about utility, not entertainment – people visit your site to solve a problem, get information, or…

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Internal search is a huge advantage

Credit Union Website Best Practices #1: Internal Search

Welcome to the first in a new series from iDiz, Inc., “Credit Union Website Best Practices” where we’ll share up to the minute details of what we’ve learned about building credit union websites.  Today, we’re discussing internal search, the search engine built into your site (not external search engines like Google or Bing). A search…

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Does everything blend together and just…work?

Will it blend? The only CU fintech question that matters.

Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union.  Do these systems all look and feel and function…

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24 tips for Monster Results in 2024

24 Tips for Monster Results in 2024 (Part 2)

The holidays are incredibly close, and many of us are finding out we just don’t have enough time! Me included, but I made you a promise last week and I plan to keep it. So, amidst the flurry of activity that everyone is dealing with this week, I bring you the second half of iDiz,…

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24 tips for Monster Results in 2024

24 Tips for Monster Results in 2024 (Part 1)

The holidays are almost upon us and if you’re like me, you don’t have time to write – I mean, uh, READ a long think-piece article today. You just want to work on your end-of-year projects between intense online gift-shopping sessions. Or maybe the other way around. Well worry not! I’m here to provide you…

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Focus on what real people really want

Real SEO for credit union websites starts with real people

Search Engine Optimization (SEO) is one of the most mysterious and misunderstood terms in the world of credit union websites. The standard “SEO tactics” that might work for sites selling shoes or smoothie recipes (stuff like excessive repetition, rephrasing, padding, keyword stuffing, title and meta tag blather, even more repetition, etc.) will probably just annoy…

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