ICYMI (In Case You Missed It)

In case you missed it – 11.5.2025

Welcome to the family, Sacramento CU! Plus new financial wellness app, the next generation of cardholders, and doubling down on community support. Here’s what we noticed, in case you missed it.

iDiz welcomes Sacramento Credit Union to their CU website family!

This is a bit of horn-tooting, but in iDiz Inc. news, we’re proud to share that we’ve recently launched Sacramento Credit Union’s fresh new website. Check it out at www.sactocu.org ! We delivered a clean, consistent experience for CU members and potential members that more clearly communicates the $817 million credit union’s brand. On the back end, the SCU marketing team now has faster, more flexible, more powerful set of tools for maintaining and evolving the site. Here’s more on how we build world-class credit union websites.

CUSO/CU partnership acquires financial wellness app

In fintech news, the CUSO Reseda Group and Maps CU announced that they’ve acquired Pocketnest, a financial wellness platform. Several things are interesting about this, including the large-scale CU/CUSO partnership, the use of AI (of course), the positioning as a way to connect to younger generations, and deep data insights for the CUs. However, there’s not much info on the actual Pocketnest member experience or differentiation on their website because it’s locked behind a “Schedule a Demo” sales funnel (yes, this is a pet peeve…). There are dozens of big name financial wellness apps out there, but an app that can deliver a true, trusted credit union experience along with tight core integration could jump to the front of the line for a lot of members.

Is it confidence, knowledge, or… just plain cash flow?

This Financial Brand article on credit and “the next generation of cardholders” makes a lot of great points about how “the next generations” (I guess we’re all a little tired of seeing the phrases “millennials” and “Gen Z”) understand and misunderstand credit and credit cards, and how credit unions can help. However, we couldn’t help but notice that the elephant in this room goes almost entirely unmentioned: income and expenses. Younger people are by far the hardest hit by wage stagnation, inflation, layoffs, and general financial stress and uncertainty. It’s no wonder that credit card balances are rising in this group as they struggle to stay afloat. It’s a reminder that reaching and serving “next generation” members requires much more than a few educational blog articles or FAQs; it’s also about the hard work of tailoring products, policies, and services around the reality of what members need and care about, right now. You know, the stuff credit unions have always been great at.

It’s time to double down on community support

It shouldn’t surprise anyone that the average American, including your CU members, are seeing a lot of financial insecurity these days. Prices are high and many Americans are pinching pennies, perhaps this month more than ever. It’s the perfect time to put your credit union’s community connections to work, and to give your members whatever help you can. The good news is credit unions are stepping up, as they always do, and their members won’t forget how the credit union was there when they needed it.

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