Let’s assume you’ve got an awesome credit union website with all the bells and whistles. It’s mobile-friendly, accessible, touchable, and downright gorgeous. Plus, you’re in the driver’s seat of a killer content management system like WordPress that can take you just about anywhere. But what if your budget for gas…
The Really Real Credit Union Difference.
Five free videos to help you explain why credit unions rock.
We believe credit unions not only make the world a better place,
they are essential to the future of that world.
We believe that credit unions are a sustainable, humane model,
uniquely positioned to deal with today's opportunities.
We believe credit unions build strong connections to their members
so their members can build better lives.
If you really want someone to remember your marketing, open a gap. Don’t believe me? Try singing “Happy Birthday” without singing the last few words. Go ahead. Try it. Hum it to yourself if you are too embarrassed to sing out loud. Did you find it tough not to sing…
Car loans are every CU’s bread and butter, but the recipe is changing. Any way you slice it, we’re going to see more and more electric cars on the road. Are you ready to electrify your car loans to match? Electric vehicles (EVs) are going to drastically change the car…
If website accessibility is on your mind, you’re not alone. Over the last several months, we’ve fielded more and more questions, and we’ve already been working with several of our credit union clients to help them evaluate and update their websites. Obviously, website accessibility is a complex topic. This article…
Ignorance, inertia, and inattention. Just one of these obstacles is enough to keep your credit union from growing. And your credit union needs to overcome all three if you are ever going to thrive. IGNORANCE As CUNA President/CEO Jim Nussle told attendees at the Southeast Credit Union Conference, credit unions…
“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. Millennials (approximately speaking, people 18-35 years old) are absolutely starving for a “what’s in it for everyone” message, and they’re in their…
Quality in marketing matters.Brian Wringer
People can tell the difference.
Brand Loyalists are wimps.Kent Dicken
Build a Legion of Brand Fanatics.
Good marketing is a wise investment.Kent Dicken
Great marketing is an incredible investment.
Business is an ecosystem, not a battlefield.Brian Wringer
Mission Statements are boring. What’s your Manifesto?Kent Dicken