You're not a bank.

Stop looking like one.


Corny? Nutty?

Perhaps. But with delicious results.


Ugly website?

Maybe its time for a makeover.


Need a checkup?

No appointment necessary.



you'll be proud
to plaster everywhere.


Web Sites

that look good on every screen



What’s your CU’s heart and soul? Our three-stage credit union branding process helps you figure it out, translate it into powerful words, images, and actions, and put it to work.


Not everyone will see your new branch or ad, but almost everyone visits your credit union web site. We help you connect to members with distinctive web sites that build brands and get results.


For loans, deposits, and memberships, marketing is the growth engine for credit unions. Get results with authentic, brand-based communication online, offline, and everywhere in between.


The topic is credit union marketing and you’re invited to read and share. With over 900 posts there are lots of ideas worth talking about, and we’d love to hear what you think!

Recent Shared iDiz Posts

You may be surprised at the hoops you are asking members to jump through

Unintended consequences can be damaging

By | Branding | No Comments

When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…

Read More
What are credit unions going to be doing 25, 50, or 100 years from now?

Credit Union Science Fiction

By | Marketing | No Comments

  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this…

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people crushed by huge medical bills and premiums can't buy cars and homes

Eating the Elephant: Health Care Costs

By | Elephants | No Comments

We all know the expression “the elephant in the room”. It’s a big, obvious, uncomfortable problem that everyone’s trying to ignore. In our “Eating the Elephant” series, we’ll take a good hard look at some of the elephants jostling credit unions and their members. We’ll also discuss some ways credit unions could…

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What CUs can learn from Sarah Silverman

By | Marketing | No Comments

If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social…

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Recent CUiDiz Projects

Quality in marketing matters.
People can tell the difference.

Brian Wringer

Brand Loyalists are wimps.
Build a Legion of Brand Fanatics.

Kent Dicken

Good marketing is a wise investment.
Great marketing is an incredible investment.

Kent Dicken

Business is an ecosystem, not a battlefield.

Brian Wringer

Mission Statements are boring. What’s your Manifesto?

Kent Dicken