Ignorance, inertia, and inattention. Just one of these obstacles is enough to keep your credit union from growing. And your credit union needs to overcome all three if you are ever going to thrive. IGNORANCE As CUNA President/CEO Jim Nussle told attendees at the Southeast Credit Union Conference, credit unions…
The Really Real Credit Union Difference.
Five free videos to help you explain why credit unions rock.
We believe credit unions not only make the world a better place,
they are essential to the future of that world.
We believe that credit unions are a sustainable, humane model,
uniquely positioned to deal with today's opportunities.
We believe credit unions build strong connections to their members
so their members can build better lives.
“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. Millennials (approximately speaking, people 18-35 years old) are absolutely starving for a “what’s in it for everyone” message, and they’re in their…
The life lessons your Mom imparted hold as true for brand reputation as they do for you, which means you need to share her wisdom with everyone. Wait a minute, what’s my Mom got to do with our brand? Your Mom wanted you to grow up to be happy and…
Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder…
Those AHA! moments — quotable lines by interesting and unique speakers — that make a conference worth attending. Add in smiling, friendly marketers, vendors that actually get along, and a city that is known for its live music, a social conscience and being a bit weird, and you might just have the perfect combination for…
A vague and squishy brand makes it almost impossible for a credit union to bring in new members. Without a solid reason to notice or care, no one other than your most involved members will know who you are, or what makes you different. Yes, it probably doesn’t help that the generic tagline next to…
Quality in marketing matters.Brian Wringer
People can tell the difference.
Brand Loyalists are wimps.Kent Dicken
Build a Legion of Brand Fanatics.
Good marketing is a wise investment.Kent Dicken
Great marketing is an incredible investment.
Business is an ecosystem, not a battlefield.Brian Wringer
Mission Statements are boring. What’s your Manifesto?Kent Dicken