Credit Union Marketing
Messaging that matters to parents
It shouldn’t really be a surprise that the majority of new parents reassess their finances, which could lead to switching financial institutions. Kids are expensive, and the top concern for new parents is “How am I going to afford this?” Well, maybe not the top, but it’s up there along with “Am I doing this…
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There’s nothing like being there
Last week, I exhibited at the Ohio Credit Union League conference in Columbus, Ohio. So far, we’re still the only credit union focused vendor with a giant pink fuzzy monster. I gave away a few hundred brightly colored fuzzball monsters along with a monster family door prize, talked with lots of great people, connected with…
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Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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Five messages that matter more than rate
We’ve all seen them, and we’ve all written, designed and/or published them. Yes, I’m talking about loan promotions featuring a gigantic rate and little else. Here’s a little secret — most people have no idea whether your rate really is a better rate. The good news is that there are lots of things that matter…
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Solving the CU marketing “now what?” problem
“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…
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3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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Five things I believe about Quality in CU marketing
The benefits of high Quality and the pitfalls of low Quality are obvious for things like airplanes and motorcycles. Without Quality in materials, design, craftsmanship, and maintenance, people die. Although the risks aren’t quite as immediate or dire, Quality is just as important in our corner of the world, credit union marketing. Quality – and…
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Do AI and Google like your CU website?
AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…
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Five ways you’re losing deposits
At many credit unions, the deposit pendulum swings from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be losing out on deposits – and what to do about it. Talking only about your fantabulous APY…
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