Solving the CU marketing “now what?” problem

Solving the CU marketing “now what?” problem

“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…

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Set yourself up for success in the new year!

Four ways CU marketers can kick-start 2024

The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…

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First, you’ll need to listen, and be ready when…

How to break out of a loan rut

Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…

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Even small differences can be key.

Five ways you’re losing deposits

After years in the basement, loan and deposit rates have been rising for a while, and at many credit unions, the deposit pendulum has swung from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be…

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It isn't always easy to decide what to do.

How to decide when to stop or push ahead

Marketing is an inexact process that sometimes takes a long time to pay dividends. Which might be why so many CFOs aren’t sure it’s worth the cost. Numbers People usually prefer to track a quick return on a specific investment, with digits they can show on a spreadsheet. But marketing isn’t accounting. That’s not to…

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Some quick guidance to help you get started

How to get started with Google Ads

Google offers you some excellent tools for tracking your site traffic and bidding on keywords. But let’s be honest, these interfaces aren’t the most user-friendly. In fact, at first glance they can be overwhelming and incomprehensible. The good news is you don’t have to be a tech guru to get started. Trust me, I’ve helped…

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It’s so hard to get young people’s attention nowadays!

Making content to attract younger members

Whenever the question of how to reach new, young members comes up, you’ll see recommendations like, “Make relevant, valuable and authentic content that displays your values,” and you have to wonder what the writer thinks it actually means. Now, this is actually good advice, but it can feel incredibly generic. I know this because I’m…

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Meatspace Feature

“Meatspace” is a CU superpower

Over the last few months, I’ve been to several in-person events, both professionally and personally. There really is nothing like being in real live “meatspace” with other real live humans when you want to connect, learn, innovate, and just plain have fun. Of course, you can also form real connections and have real, human-to-human experiences…

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Treat AI tools as an asset, not a replacement

Is AI a good fit for credit union marketing?

AI (and AI marketing) is the brand-spanking-new tool that everyone seems to be excited about. If the internet is to be believed, it’s either a miraculous new tool that will save corporations BIG $$$, the end of artistic integrity and creativity as we know it, or both. But that’s kind of par for the course…

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Tell 'em iDiz Inc sent ya!

CU Conference Shout-Outs

The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…

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