Most credit unions are not very good at self-promotion.

How to “do the right thing” without bragging

Credit unions are the perfect example of people banding together to solve a problem, and accomplishing more through cooperation. Since their beginnings in mid-1800s Europe, credit unions have embraced the values of “honesty, openness, social responsibility and caring for others.” Today’s credit unions continue to “give back” to their communities everyday – which is a…

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There's no denying the power of cute

4 marketing tips from a 4-month-old

As mentioned in a recent blog post, I became a father pretty recently. And, well, this baby has been growing and changing quite a bit in the past few months. It turns out that I’ve learned a lot about babies that resonates with what I know about credit union marketing, and members. I’m definitely not…

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If you can create a buzz, more people will pay attention.

It’s hard not to get caught up in a buzz that surrounds you.

The 2024 total solar eclipse happens Monday, and my hometown happens to be in the right place to see it all. It’s a big deal around here. Supposedly a “once-in-a-lifetime” experience* that we’ve been hearing about for the last few months now. Since this week was my turn to write a post for Shared iDiz,…

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Learn to love the human stories behind the numbers

CU Numbers Need Marketing Love, Too

Quick, what’s your CU’s current Net Worth/Total Assets ratio? How about Total Loans/Total Shares? What percentage of your members are borrowers? How do these compare to other CUs like yours? Where do you even find these numbers? Now go deeper… WHY are these numbers what they are? Where does your CEO want them to go?…

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Solving the CU marketing “now what?” problem

Solving the CU marketing “now what?” problem

“Now that we have this spiffy new software/system/service/device, our troubles are over! With the click of a mouse, I’m a one-person data-driven automated digital marketing powerhouse. Let’s make it rain, baby!” Click… “Upload Content?” Now what? Sound familiar? This is what I call the “now what” problem. We all know that digital transformation, digital marketing,…

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Set yourself up for success in the new year!

Four ways CU marketers can kick-start 2024

The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…

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First, you’ll need to listen, and be ready when…

How to break out of a loan rut

Deposits may be hot right now, but loans are still the primary income generators, not to mention membership and asset grow-ers, for credit unions. Plus, loans are a chance to be a part of your members’ significant life events. So loans are still worth talking about. Unfortunately, credit unions have mostly been marketing the same…

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Even small differences can be key.

Five ways you’re losing deposits

After years in the basement, loan and deposit rates have been rising for a while, and at many credit unions, the deposit pendulum has swung from “Yikes! Deposits are spiking! We need to make loans!” to “Eek, we need deposits!” again. To help you tune up your deposit-fu, here are five ways you might be…

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It isn't always easy to decide what to do.

How to decide when to stop or push ahead

Marketing is an inexact process that sometimes takes a long time to pay dividends. Which might be why so many CFOs aren’t sure it’s worth the cost. Numbers People usually prefer to track a quick return on a specific investment, with digits they can show on a spreadsheet. But marketing isn’t accounting. That’s not to…

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