Credit Union Marketing
Five tips for credit union deposit marketing
Things are, well, pretty wacky out there in the US and world economy. Loan growth has been strong this year, surprisingly strong, and at many credit unions loans are starting to outgrow deposits for the first time in a few years. And so now, with inflation, general uncertainty, and rising rates on people’s minds, some credit unions are…
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Is it time for Credit Unions to go Virtual?
The labor market has had 20 consecutive months of sustained job growth. The unemployment rate has been hovering around a 50-year low. It’s really no wonder that employers are having to boost hourly and salaried pay just to compete for workers. Credit unions are in the same boat. It’s harder-than-ever to find new, qualified personnel.…
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We need Financial Education for those not-so-happy times
When members come to your credit union for a mortgage or a car loan, it often feels amazing. Helping someone start a retirement account feels smart and safe. But there are a lot of life events that don’t give us those warm-fuzzies. If you spend any time on the r/personalfinance subreddit, you’ll see a lot…
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How credit unions can be much more than loan retailers
Lots of people make bad decisions about their money simply because they were never taught how to make good ones. Which often gets blamed on their parents, since 83% of US adults say that parents are the most responsible for teaching their kids about finances. Yet 40% of parents claim they talk to their kids…
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Compliance needs marketing love, too
Wait, isn’t that weird? Aren’t Compliance Officers the credit union marketing buzzkills? I mean, every time we come up with a brilliant marketing idea, those mean ol’ meanies want to cover it in fine print, or just take all the fun out of it. Aren’t we natural enemies? Well, no. Here’s why Compliance and Marketing…
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Five Ways You’re Losing Car Loans
I don’t need a crystal ball to predict that your credit union needs to make more loans. And of course that means good ol’ auto loans, mostly used car loans. Free of charge, we’ll share five things you’re probably doing wrong with your car loan products, your member experience, and your auto loan marketing (just…
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Monster Problem: How can I get more out of my Marketing Department?
Regardless of the credit union’s size, someone always seems to be asking this question. This is often because Marketing is too-often seen as an expense rather than an investment, and numbers people tend to worry about costs more than growth. But that doesn’t mean the question isn’t worth asking. So how do you get more…
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Five marketing automations credit unions should try
Marketing automation can help credit unions find members and improve loan growth. For example, automation can create and manage email campaigns, help you manage member feedback, or target content based on where members are in their personal needs. But how do you find out which tools work best? Do you need to jump right into…
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3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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Why you should offer Loans for Oddballs
Loan season is right around the corner, i.e., your credit union’s bread and butter. So if you haven’t already started working on your spring and summer auto, boat, home equity and mortgage loan campaigns, then you better get in gear. If you can get excited about one more loan campaign, that is.* I mean, I…
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