Credit Union Marketing
What do you mean by “the good guys?”
Who are “the good guys?” How do you know if someone is good? It might be even more difficult to be able to say that about a company. We know that people like to support companies and organizations that make them feel good. They want to know they’re doing the right then when they buy…
Read MoreData Digging Disappoints. Duh.
Billions of words and dollars have been spilled on the topic of Big Data and Marketing for credit unions and banks. But far too often, the quality of the offers, messaging and creative sent to those exquisitely preened, pruned, selected and targeted lists gets almost no attention. We see this in quite a few marketing…
Read More2020 has been bonkers. Start next year right now.
We know. This year has been absolutely crazy, and you are done with it. All you want to do now is hide behind various screens all day and hope for it all to be over. But there’s still a couple of months to go this year. And things may not return to normal for a…
Read MoreYour marketing flow starts with your website
Your website has never been more valuable. If nothing else, the last few months have proven how important your website is to your credit union. It’s the one branch that never closes, the public face that everyone sees. The source of information and access that your members need on a daily basis. It can also…
Read MoreDe-Mummify your Marketing
Is your marketing groaning, moaning, and shuffling its way out to your members? Are you feeling cursed? Forever doomed to create and recreate calcified content? Don’t plague your members with soul-sucking, reanimated marketing campaigns. Here’s a few ideas on how to reinvigorate your marketing and shake off bad voodoo. Quit worshiping the past You can’t…
Read MoreYou want more Millennials? (Part 2)
In my last article, I shared a not-so-secret insight: Millennials are often hard to reach because we just don’t see any reason to get invested in a brand. And most brands aren’t giving us one, so we don’t care. We all know the traditional marketing approaches often don’t work for Millennials. Heck, we’ve been known…
Read MoreYou want more Millennials? (Part 1)
CUs would seem to be in a perfect position to attract Millennials. The foundational concept of people helping people. Banding together to create something where everyone benefits. No shareholders to satisfy, with their just-give-me-that-dividend mindset. CUs literally exist to help their members and their communities. Which is something Millennials can appreciate. So why is it…
Read MoreAI video might be the answer to your problems
When experts demonstrate applications for artificial intelligence (AI), the potential looks amazing. But, the application has always fallen a bit short. AI’s Rough Start One of the problems with AI-created interactions in the past has been it’s lack of “human-ness.” Robotic voice synthesizers and response algorithms created rigid, machine-like experiences. Early AI wasn’t able to…
Read More5 Easy Ways to Generate Email Content Ideas
Email marketing newsletters are still an effective marketing tool. But how do you keep your audience coming back for more? You’d think the process would be easier over time, but it’s actually more challenging. Each new article seems to overlap content written in the past. Below is a short list of easy wins for e-newsletter…
Read MoreSex, Brands, and Rock & Roll
Don’t you just love to see marketing that’s, you know, good? There were a couple of examples of fun, interesting, and ultimately effective marketing that we picked up on this past week. The first was a bottled-water alternative called Liquid Death. The second was a racy, definitely cheeky (excuse my dad pun), and likely NSFW…
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