Credit Union Marketing
Grounding the Static Strategy Monster
Usually forgotten and unloved, this dusty demon of the desk drawer can guide you to incredible results if you know how to harness its power. But ignore it at your peril, because the Static Strategy Monster can easily short-circuit lofty goals and send your results crashing back down to reality. Of course, that assumes you…
Read More
Taming the Member Aging Monster
It’s big, it’s wrinkly, and it’s screaming for higher certificate rates. And before you know it, one dark and stormy night you’ll wake up and realize that the average age of your members is creeping toward the 50s. That’s right, it’s the Member Aging Monster, and even though it’s slow, it’s one of your credit…
Read More
Squishing the Monster of Meh
Quick, what’s your biggest Marketing monster? I bet you said something like “Budget and resources! I need more money and power! And a time machine!” You’re not alone. In every survey of CU Marketers I’ve seen, “resources” is the top concern or obstacle. But I think we’ve slightly mislabeled this monster. Or maybe the real…
Read More
You’re not allowed to separate digital, branding, and marketing anymore.
It would help if everyone just agreed that digital, branding, and marketing have been merged into one big multi-dimensional entity. I mean, can you really imagine working on one without connecting it to the others? In fact, all the components of digital, branding, and marketing are so tightly woven together that any CEO that tries…
Read More
Oh, how adorable! They don’t know how to use the internet.
Have you ever noticed a disconnect between what one person thinks is normal and what someone else thinks is? My son and his wife (age 31) are expecting our first grandchild. My sister-in-law, co-hosting a baby shower for them, asked where they were registered. My daughter-in-law replied, “Amazon” and sent a link about 50-60 characters long. My…
Read More
Is it time to panic about alternate financial providers?
As Kent mentioned last week in his post-Financial-Brand-Forum recap, there seems to be a certain amount of indecision about whether it’s time to panic, and exactly what we should panic about. Should credit unions panic about Walmart sticking their very large toes into our personal financial services turf? Or Amazon, Apple, or Costco? All the…
Read More
Stuck at OK? Push for Amazing.
So there you are, doing… OK. Marketing is ticking along like a well-oiled machine, same budget as last year, you’re a little under budget, and you’re on track to pretty much meet your modest growth goals for the year, just like you did last year, and the year before that, with the same old familiar…
Read More
Say just one thing to make your marketing more effective
Say one thing. Say it well. There. That’s most of what you need to know to be an effective credit union marketer. The more focused your message, the better it’s going to work. “Simplicate, and add lightness” – Ed Heinemann, famed Aircraft Designer Of course, like everything that’s simple in theory, adding lightness in real…
Read More
Before trying “latest and greatest” in marketing tech…
Credit union marketers are being bombarded with so many options for the “latest and greatest” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more), that it’s hard to keep up. But we certainly pay attention. After all, the “next big thing” is always fascinating, isn’t it? Especially when it is wrapped in shiny…
Read More
How does anyone expect to be heard, when everyone is talking?
Why does everyone seem to be talking all of the time? And how does anyone expect to be heard, when everyone is talking? Thanks to the web and social media, everyone who wants to share their thoughts with the world can do so, using a constantly changing array of platforms. The lines between creators, media,…
Read More