Which of these are the biggest?

Help us pick the biggest turkey

Hey, it’s a holiday week, so we decided to focus on the one thing that everyone seems to be worried about. How big of a turkey do you really need, and which of these are the biggest? Leave a comment to vote on your favorite!

Is over-optimized SEO the biggest turkey?

There’s something ironic about an over-SEOed article from an SEO expert that actually contains some good nuggets of information. In case you don’t want to click this link to the 4 types of keywords, here’s a quick summary:

There are four main types of keyword intents (what the user wants):

  • Navigational intent (users are looking for a specific page, like a login page)
  • Informational intent (users are looking to learn something about a topic)
  • Commercial intent (users are looking to research before making a purchase decision)
  • Transactional intent (users are looking to complete an action, usually a purchase).

Most keyword intent is “informational”, in case you were wondering.

If you manage a credit union website, please don’t inflict this sort of bot-driven SEO nonsense on your members. They’re real people just trying to get things done.

Or is X the biggest turkey?

This is one of the best and most balanced summaries of the TwiXter conundrum I’ve yet seen. Very few CUs have really “clicked” with TwiXster and used it as a primary social media outlet, before or after The Muskening. They seem to focus on Facebook, and everything else is just re-posting and paraphrasing that content to other outlets. It depends, and it comes down to a somewhat random factor; call it the “click” factor — what happens to “click” with someone, and your members?

A large slice of CU TwiXster accounts are mostly dead and ignored, and have been for a long time, sometimes years. Make sure you take a peek at yours and make some decisions about whether to jump back in or shut it down.

Talk about stuffing their pockets…

A recent update to the Xbox Series consoles has left gamers with a lot of suddenly nonfunctional 3rd-party controllers. This is a pretty anti-consumer move from Microsoft, and fans who have relied on these devices until now are left with no option but to purchase new ones. This looks especially bad when you consider that 3rd-party devices are often a cheaper option, and that market includes accessibility controllers for gamers with disabilities. It’s kind of incredible that no one in PR or Marketing raised enough of a fuss to get the execs to reconsider this move based on the terrible optics alone.

At least they didn’t treat them like babies

Someone at Gerber decided that the drop in the national birthrate, and the fact that fewer people were getting married, meant that more and more people were eating at home alone. So what did they do? They launched “Singles” — a line of dinners in a jar that just happened to look a lot like their jars of baby food. They even used the slogan of “We were good for you then, we’re good for you now.” Not surprisingly, people weren’t very excited about pureed ham casserole dinners, and the jars were pulled from the shelves about three months after they launched.

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