Using AI – Dos and Don’ts

It’s easy to feel like you’re being pressured to use AI before you actually have a use case for it. So, well-meaning people start scrambling to find any way to start using AI and end up making mistakes, usually due to misunderstanding what it can do. Not all AIs are created equal. Not everything people…

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ICYMI (In Case You Missed It)

In Case You Missed It – 2.25.2026

Strong financially independent women, experts talk core conversions, avoiding really bad reactions when you use AI, and the credit union that pays for grades. Here’s what we noticed, in case you missed it: “Money Like a Woman” Movement celebrates strengths Linda Armyn, President/CEO at FourLeaf Federal Credit Union in Bethpage New York, shared some incredible…

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ICYMI (In Case You Missed It)

In Case You Missed It – 1.28.2026

All CUs should sign on with Life Over Debt. Sloppy AI is dangerous to your brand. Penny elimination produces headaches. Will TikTok stay on top? Here’s what we noticed, in case you missed it. Life Over Debt is the credit union difference in action We want to bring visibility and attention to Life Over Debt,…

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ICYMI (In Case You Missed It)

In case you missed it – 12.10.2025

Support for new CUs, raising capital for African Diaspora FCU, funding for Haven FCU, helping members avoid AI video and strategys for indirect auto loans. Here’s what we noticed, in case you missed it: Why small (and new) CUs matter We loved this well-reasoned, thorough, and passionate article on why small (and new) credit unions…

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3 reasons why you should learn to recognize AI generated content

If you live on the internet, it can feel like AI is becoming ubiquitous. Every industry is circulating think-pieces about how to leverage AI. I know it’s happening in the credit union industry, for example, because I’ve written about it before. There’s also a lot of controversy about using AI to replace human creativity, and…

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SEO is always a moving target

Do AI and Google like your CU website?

AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…

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ICYMI (In Case You Missed It)

In case you missed it – 8.27.2025

Big money for banking AI, how to help stressed members, more online auto loan opportunities, a feel-good newsletter, and the Cracker Barrel rebrand brawl. Here’s what we noticed, in case you missed it: Big bank, big budget, big tech, big numbers, big wow Just let this sink in a bit… according to this CU Daily…

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ICYMI (In Case You Missed It)

In Case You Missed It – 6.18.25

A look at the GENIUS Act. Making your CU’s mission the a priority. Helping members through the ups and downs of real life. Putting an end to penny production. The importance of social media and AI. Here’s what we noticed, in case you missed it: So, uh, is the GENIUS Act good or bad or…

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ICYMI (In Case You Missed It)

In Case You Missed It – 4.30.25

Strategy, artificial intelligence, marketing sensitivity, collective action, and website accessibility. Here’s what we noticed, in case you missed it: Strategy ain’t rocket surgery I enjoyed reading this simplified approach to strategic planning, from Catie McDonald of FarWell advisors, “The secret to a successful strategy is surprisingly simple” The word “strategy” still seems to provoke fear…

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ICYMI (In Case You Missed It)

In Case You Missed It – 4.9.25

Gen Z workers, housing incentives, AI financial services, coffee addiction and the bidding war for Apple’s cards. Here’s what we noticed, in case you missed it: Refreshing take on Gen Z workers Every generation seems to complain about the next; it’s a pointless bad habit as old as humanity itself. Here’s a more productive take…

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