Posts Tagged ‘Membership’

help them amplify their voices so they can do more good in the world.

Stop grandpa marketing

In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits are established that will last a lifetime, and turn them into your core members in the future. Of course, that’s easier said than done. How…

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You have to reach their HEARTS AND MINDS to share their lives.

Give young members a CU to believe in

Younger credit union members are on everyone’s mind; they’re essential for every credit union’s long-term survival, yet the average age of CU members creeps up every year. But how do you bring in these mysterious millennials, and their even more mysterious younger siblings? A snarky blog and a shiny online banking app are only part…

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Credit Union Marketers: You need to upgrade your job

Why CU Marketers should quit their jobs in 2018

Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO). The title “Experience Officer” may be new,…

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removing the barriers of fear is key to membership growth

Are your potential members afraid of financial commitment?

If your membership growth numbers are a little tepid, maybe you can spice things up by reducing the fears that go along with financial commitment. We marketers tend to focus on the positives, but it’s well worth thinking about the negatives that might be creating barriers. What are people afraid of? What’s scary or unknown…

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Your competition is apathy not a bank

Just one of these obstacles is enough to keep you from growing

Ignorance, inertia, and inattention. Just one of these obstacles is enough to keep your credit union from growing. And your credit union needs to overcome all three if you are ever going to thrive. IGNORANCE As CUNA President/CEO Jim Nussle told attendees at the Southeast Credit Union Conference, credit unions have a perception problem, which…

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Its time to dig out those tie-dyed tees

Peace, love, and credit unions

“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. Millennials (approximately speaking, people 18-35 years old) are absolutely starving for a “what’s in it for everyone” message, and they’re in their prime buying and borrowing years.…

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It's okay to be human. Most people are.

Your brand reputation should make your Mom proud.

The life lessons your Mom imparted hold as true for brand reputation as they do for you, which means you need to share her wisdom with everyone. Wait a minute, what’s my Mom got to do with our brand? Your Mom wanted you to grow up to be happy and healthy, with plenty of friends…

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Unless you give them a reason to join, they won't.

Your vague and squishy brand is hurting membership

A vague and squishy brand makes it almost impossible for a credit union to bring in new members. Without a solid reason to notice or care, no one other than your most involved members will know who you are, or what makes you different. Yes, it probably doesn’t help that the generic tagline next to your credit union logo would probably…

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Unintended consequences can be damaging

When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine print that accompany ticket sales.…

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Credit Union Science Fiction

  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this has already happened, but is…

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