You may be surprised at the hoops you are asking members to jump through

Unintended consequences can be damaging

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When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…

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What are credit unions going to be doing 25, 50, or 100 years from now?

Credit Union Science Fiction

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  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this…

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What CUs can learn from Sarah Silverman

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If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social…

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Stop choosing to be a commodity.

Choose to be worth it.

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They say that in the race to the bottom only one person wins, but I’m not convinced that anyone actually does. We still see credit unions claiming they “do everything a bank does, only cheaper.” Okay, they don’t normally say “cheaper” in their marketing, but they do usually brag about their lower loan…

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Have a confession to make?

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Confession of your sins is good for the soul, and an important part of Catholic tradition. And confession of your financial “sins” is a great way to start a conversation, learn from mistakes, and become more financially savvy. Catholic Federal Credit Union, based in Saginaw, Michigan, decided to have a little fun with…

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Case Study: A healthy dose of medical lingo

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PROBLEM: Catholic Federal Credit Union added a major new SEG, a hospital with 2,700 potential new members. But how do you catch the attention of all those busy doctors, nurses, aides, and staff working hard to keep the community healthy, all hours of the day? SOLUTION: A Free Financial Check-Up was the centerpiece of this…

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