Posts Tagged ‘Membership’
What the Jeep Wave can teach credit unions
Until this past weekend, I had never heard of The Jeep Wave. Of course, that may be because no one in my family has ever owned a Jeep, but apparently it comes as standard equipment with most models, according to my good buddy Mike, who proudly drives an ’04 TJ. What is the Jeep Wave,…
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Five ways marketing can spread that CU infection
Members and employees who understand, believe in, and can live out your brand and your mission are pure gold. Part of your job as a marketer is to attract these people and make sure they catch the CU bug. It’s not just an HR or membership thing; it’s being a good brand steward. Wear your…
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Why credit union websites are weird
Let’s face it: credit union websites are just plain weird. They don’t follow the rules of normal websites doing normal stuff like selling zombie coffee mugs. We’ve built lots of credit union websites, so we’re sort of used to the oddities. But if you’re trying to make sense of the “usual” advice and rules for…
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Stop grandpa marketing
In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits are established that will last a lifetime, and turn them into your core members in the future. Of course, that’s easier said than done. How…
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Give young members a CU to believe in
Young members are on everyone’s mind; they’re essential for every credit union’s long-term survival, yet the average age of CU members creeps up every year. But how do you bring in these mysterious millennials, and their even more mysterious younger siblings? A snarky blog and a shiny online banking app are only part of the…
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Why CU Marketers should quit their jobs in 2018
Quick, what would you say you do? If one of the first few words out of your mouth is “marketing”, you likely need to quit your job in 2018 — and immediately start your new career as “VP of Member Experience”. Or maybe even “Chief Experience Officer” (CXO). The title “Experience Officer” may be new,…
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Are your potential members afraid of financial commitment?
If your membership growth numbers are a little tepid, maybe you can spice things up by reducing the fears that go along with financial commitment. We marketers tend to focus on the positives, but it’s well worth thinking about the negatives that might be creating barriers. What are people afraid of? What’s scary or unknown…
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Just one of these obstacles is enough to keep you from growing
Ignorance, inertia, and inattention. Just one of these obstacles is enough to keep your credit union from growing. And your credit union needs to overcome all three if you are ever going to thrive. IGNORANCE As CUNA President/CEO Jim Nussle told attendees at the Southeast Credit Union Conference, credit unions have a perception problem, which…
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Peace, love, and credit unions
“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. I can already see the signs: Peace, love, and credit unions. Credit unions have every right to claim and own this message in the financial world. While Millennials…
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Your brand reputation should make your Mom proud.
The life lessons your Mom imparted hold as true for brand reputation as they do for you, which means you need to share her wisdom with everyone. Wait a minute, what’s my Mom got to do with our brand? Your Mom wanted you to grow up to be happy and healthy, with plenty of friends…
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