Relieve some of that holiday deadline panic!

OMG, it’s almost XMAS!

By | Credit Union Branding

Having survived Back to School, eaten way too much candy at Halloween, survived a polarized election, then loosened your belt for Thanksgiving, it suddenly hits you in the middle of Cyber Monday: OMG, it’s almost Xmas! And I haven’t gotten anything to send to our Board! And…and…and I never ordered those cards to…

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Ghouls you wouldn't want to meet in a dark and lonely branch hallway

The CU vault of horrors

By | Credit Union Marketing

Stuck trying to come up with a costume idea for the credit union office party? Here are a few grisly ghouls you wouldn’t want to meet in a dark and lonely branch hallway. Grumpy Gertie the Zombie Member She’s not a ghost just yet, but she is often seen shuffling…

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Disruption train: hop on or try to stop it?

Disruption tattletales

By | Credit Union Marketing

You generally see one of two reactions to any disruption: people who want to find out more and maybe get on board, and what I call “tattletales” — people who want to find any reason the disruption violates some principle or law, and they just want it to go away.

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Innnntroducing…Rent-a-Brain!

By | Credit Union Marketing

Are you responsible for too many initiatives, an overabundance of priorities, an excess of tasks at hand with way too few fingers to get it done? Are you a slam-packed, schedule-smacked, shell-shocked, docket-pocked shell of your former self, trying your best to appease particularly pesky purveyors of arbitrarily outrageous deadlines?…

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Consuming life, one chunk at a time.

By | Credit Union Marketing

Our life is fragmented. Our attention span is short. Our phones have become permanently attached, which means we are always accessible to the world, with tech (Twitter, Facebook, Snapchat, Instagram and email) just a tap away. Life keeps us moving, pulling us this direction one minute, another direction the next,…

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Powerballisms

By | Credit Union Marketing

The next Powerball drawing is over a billion dollars. Lottery machines can’t even display the full amount because they weren’t manufactured with enough numbers. Everywhere you turn, people are buying as many tickets as they can afford, even if they can’t. Powerball has even pushed gun control and pandering politicians…

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Is "marketing" a dirty word?

By | Credit Union Marketing

To most people, “marketing” is a dirty word. To them, it means influencing people to do something that’s in your interest, not theirs. It means wheedling, cajoling, shading the truth, over-promising, and pressuring. It means fine print, erasing wrinkles, smoke and mirrors, squirting water on a dry cold cheeseburger to…

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