Posts Tagged ‘Product Innovation’
Five ways to make car loans interesting
Let’s face the facts: at most credit unions, car loans are kinda, well, boring. The old cliche is that auto loans are every credit union’s “bread and butter”, which is true. They’re pretty much all exactly the same, aside from “great rates” (which everyone says they have) and “fast approval” (which everyone offers). And that…
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In Case You Missed It – 3.20.24
We’re here with some FRESH takes from this week’s marketing conference! It literally just ended! We have insights about Financial education, marketing with data, using AI, setting a good marketing pace, junk fees and a surprisingly large fruit. Here’s what we noticed, in case you missed it: Junk fees are no joke The Biden administration…
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Turn your staff into an Idea Factory.
Your credit union’s biggest assets are not on the books, but in the heads of the people who work there. Their experience has given them very specific insights, that when combined with some creative thinking become invaluable to your credit union’s future. So how do you turn those assets into something tangible? Turn your staff…
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Will it blend? The only CU fintech question that matters.
Quick, go search for something on your site. Now check online banking. Try opening an account. Set an appointment. Pay a bill. Ask the chatbot a question. Now apply for a loan. Take a look at the last few emails you got from your credit union. Do these systems all look and feel and function…
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Four ways CU marketers can kick-start 2024
The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…
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24 Tips for Monster Results in 2024 (Part 1)
The holidays are almost upon us and if you’re like me, you don’t have time to write – I mean, uh, READ a long think-piece article today. You just want to work on your end-of-year projects between intense online gift-shopping sessions. Or maybe the other way around. Well worry not! I’m here to provide you…
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Why credit union websites must be flexy and stretchy
When it’s time to build a new website for your credit union, what are you looking for? The longest list of features? An all-in-one, all-singing, all-dancing set of solutions to all your problems forever? Set it and forget it? Write a check and walk away? Or are you looking for a long-term relationship, a basis…
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3 steps to change what people say about your CU
We know credit unions to be helpful, community-oriented and compassionate. We know they keep their members’ financial interests close to their hearts. But what do people really say about your CU? A lot of people (and I mean A LOT) have largely experienced financial services as punishment, as trauma. And they feel this way for the…
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Enduring brands: What we can learn from Barbie
Get ready to see bubblegum pink everywhere you look this Summer! Margot Robbie is starring in a new live action Barbie movie, and Mattel has already signed licensing deals with over 100 brands. Not only can you dress like her, but you can also dress your dog to match (courtesy of Gap.) You can wear…
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CU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
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