Posts Tagged ‘Product Innovation’

Think Beyond The Rate

Bread and butter car loans don’t have to be boring

Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder your members look at your…

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Credit Union Science Fiction

  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this has already happened, but is…

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No pop-ups, no forms, no logging in. Just download and enjoy.

Free Shared iDiz Books

Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into our 10th year of Shared…

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Which sounds more like your credit union?

Are you an Amazonian or a Walmartian?

It’s always interesting to compare credit unions to well-known “disruption” companies to see if there’s anything we can learn from their examples. Walmart and Amazon have massively disrupted retail, along with entire industries and communities. Love them or hate them (or both), their effect on the world has been huge. In addition, they are direct competitors…

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She glances at the flexible holo-phone wrapped around her wrist...

Fitting in is the future of financial tech

Pardon me just a moment while I don my wizard hat and polish the ol’ crystal ball… yes, the swirling images are getting clearer, the clouds of possibility coalesce… I see… an average, mild-mannered credit union member. She glances at the flexible holo-phone wrapped around her wrist, smiles, taps twice, and continues with what she was doing.…

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No "vision" or "mission" gobbledy-gook.

Where’s your Master Plan?

Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half, so it’s time to go public on the rest. Seriously — go…

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My geeky heart rejoices at this near-future vision

Widgets, wearables, watches, and things

We’re only in the very early stages of a flood of interesting and cool capabilities enabled by “IoT” devices. Credit unions can be a vital part of the IoT revolution and develop even closer connections to members by making smart choices and sticking to their core principles.

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Go where the big boys can't follow

Five Big Ideas for transforming your CU

It’s a tough time to be on the smallish side as a credit union. It’s getting harder to compete with larger FIs of all stripes, and it’s tougher to stay in the black while offering the same things everyone else does. Maybe THAT’s the problem. You don’t need to offer everything to everybody, especially what…

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Dogged persistence, pure luck, and multiple attempts

Stop making things so gosh-darn hard

Why were these tasks so onerous? Last night (and early this morning) I helped my wife activate a new cell phone. A couple of weeks ago, I finally signed up for BlueIndy, an electric car sharing service. Last year, we refinanced our mortgage to take advantage of a lower rate. I tried to order a pizza…

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Think big. Now think bigger.

If there’s one thing I wish I could shout into every credit union marketer’s ear, it’s this: “THINK BIGGER!” With every project. Every product. Every campaign. Every thing you do. Every step of the way. It will make all the difference in your results, your experience, and your success. For example: “Think about the biggest possible…

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