What are credit unions going to be doing 25, 50, or 100 years from now?

Credit Union Science Fiction

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  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this…

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No pop-ups, no forms, no logging in. Just download and enjoy.

Free Shared iDiz Books

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Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

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No "vision" or "mission" gobbledy-gook.

Where’s your Master Plan?

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Elon Musk, best known as the CEO of Tesla, recently released a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half, so it’s time to go public on…

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Think big. Now think bigger.

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If there’s one thing I wish I could shout into every credit union marketer’s ear, it’s this: “THINK BIGGER!” With every project. Every product. Every campaign. Every thing you do. Every step of the way. It will make all the difference in your results, your experience, and your success. For…

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Feed your fascinations

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“What are you interested in?” is a much more interesting question than “What do you do?” or, heaven forbid, something really dull like “Where do you work?”. It’s also more polite and wide-ranging than “what are you reading?”, which puts people on the spot — maybe they don’t want to…

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