Have you ever felt like you weren’t allowed to buy what they were selling? About a week ago my wife and I were wandering around downtown Asheville with our NC friends. One of our group was excited to see that a small “Scottish” shop was open, since she had tracked…
In many parts of the US, a significant portion of the people speak another language. Even if these folks are also fluent in English, using a “home” language can be a great way to connect and build trust. Over time, we’ve learned a few interesting lessons about developing and maintaining…
It’s always nice when others think highly of the work you do. And when those others are peers judging your work against the best of the industry, well, it feels even better. CUNA’s Marketing & Business Development Council handed out their awards at last week’s conference and two of our…
I admit it, we always encouraged our boys to be true to their inner nerd. Why? Because nerds rule the world. More importantly, nerds also use their imagination in creative ways, often becoming absorbed in thoroughly exploring one interest after another. Growing up, my boys went through multiple phases where they were obsessed with one…
Traditionally, college grads hit the market, land their first job, and quickly step up into bigger and better positions with bigger and better paychecks. However, the Great Recession has kept many Millennials out of that first job. Officially, the unemployment rate for 18-29 year olds stands at 9.1%. If you…
Quick, tell me about your members. No, not the average members. They’re boring. And you already know plenty about them. And so does everyone else. Find some weirdos. People out on the fringe. The ones who were in New Guinea last week, and are currently somewhere in Kazakhstan. The family…
Don’t you love being right? It’s a rare feeling, so I like to soak it in whenever I can. American Express has recently announced a sponsorship program with the online game League of Legends — a massive online community with 32 million active users. Players earn points they can use…
As marketers, we’re certainly well versed in the idea of marketing differently to different audiences. A 50-year old man isn’t attracted to the same thing as a 12-year old boy or a 35-year old woman. You probably learn that on the first or second day of Marketing 101. In case…
A significant percentage of GenX grew up as latch key kids during the peak of the divorce trend in the US. Lots kids were left alone watching heavy topics being covered on afternoon TV shows that were basically meant to invoke fear “for their own safety.” That is, until MTV,…
Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important — excellent creative multiplies results, while poor quality creative can waste money and…
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