United by a single shared interest

By | Credit Union Marketing

I admit it, we always encouraged our boys to be true to their inner nerd. Why? Because nerds rule the world. More importantly, nerds also use their imagination in creative ways, often becoming absorbed in thoroughly exploring one interest after another. Growing up, my boys went through multiple phases where they were obsessed with one…

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Go find some weirdos

By | Credit Union Marketing

Quick, tell me about your members. No, not the average members. They’re boring. And you already know plenty about them. And so does everyone else. Find some weirdos. People out on the fringe. The ones who were in New Guinea last week, and are currently somewhere in Kazakhstan. The family…

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