Posts Tagged ‘Niche marketing’

help them amplify their voices so they can do more good in the world.

Stop grandpa marketing

In order to keep the new member pipeline flowing, credit unions have to start doing a better job of targeting people 16-21 and even younger. This is when financial habits are established that will last a lifetime, and turn them into your core members in the future. Of course, that’s easier said than done. How…

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It's not always easy to find customers that want what you are selling

What if you weren’t allowed to buy what they were selling?

Have you ever felt like you weren’t allowed to buy what they were selling? About a week ago my wife and I were wandering around downtown Asheville with our NC friends. One of our group was excited to see that a small “Scottish” shop was open, since she had tracked some of her ancestry to…

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Developing and maintaining multilingual marketing materials and websites

Language lessons

In many parts of the US, a significant portion of the people speak another language. Even if these folks are also fluent in English, using a “native” language can be a great way to connect and build trust. Here are a few recommendations for developing and maintaining multilingual marketing materials and websites: Use professional translators,…

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We always encouraged our boys to be true to their inner nerd. Why? Because nerds rule the world.

United by a single shared interest

We always encouraged our boys to be true to their inner nerd. Why? Because nerds rule the world. More importantly, nerds also use their imagination in creative ways, often becoming absorbed in thoroughly exploring one interest after another. Growing up, my boys went through multiple phases where they were obsessed with one thing or another, from collecting Beanie Babies, to Pokemon…

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Everyone can provide a plain old ordinary checking account or car loan for plain old ordinary average people.

Go find some weirdos

Quick, tell me about your members. No, not the average members. They’re boring. And you already know plenty about them. And so does everyone else. Find some weirdos. People out on the fringe. The ones who were in New Guinea last week, and are currently somewhere in Kazakhstan. The family thinking seriously about what kinds…

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poor quality creative can waste money and seriously damage your brand.

Are you investing in high quality marketing or just throwing money away?

Are you investing in high quality marketing or just throwing money away? With creative work (concepts, copy, and design) it’s sometimes hard to tell the difference until you count the results. But creative quality is vitally important – excellent creative multiplies results, while poor quality creative can waste money and seriously damage your brand. So…

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As a marketer, I have to wonder how any of this is cost-effective.

Yep, I’m still pregnant

Some database out there still thinks I’m pregnant. Direct mail offers are continuing to pour in for cord blood storage, baby seats, celebrity maternity wear, baby bottles with high-tech nipples, strollers with independent suspension, stretch mark cream, and the very latest in mushy food nutrition delivery technology. I am receiving a free subscription to “Babytalk”…

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CUs appeal to an elite, exclusive group of people

Credit unions: not for everybody

Credit unions aren’t for everyone. There, I said it. And it’s true. The latest numbers bear this out — according to Callahan, credit unions hold 6.6% of assets and 8.7% of deposits nationally. That’s a niche group if I ever saw one. Logically, a whole lot of people — the majority of consumers, really — could benefit…

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high rates are a sign you don't want their business. Any of their business.

Motor madness

As you can probably guess, I’m a motorcycle nut. In fact, motorcycles are my primary transportation — I ride one of my bikes to work every day it’s not snowing too hard. Recently on a large online forum, the topic of financing motorcycles came up. I was very happy to see that several people recommended…

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Branding can be almost anything. And everything.

Understanding Branding

For a long time, Branding was considered to be just the logo and/or the name. Need a new brand? Slap a new logo/name on it and somehow it becomes a totally different, “new and improved” whatever. But that’s a pretty narrow view of branding. Depending on who you talk to, branding can be almost anything.…

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