Posts Tagged ‘Current Events’

Do what the competition won’t

Walmart recently unveiled a new website, built around online shopping. Probably not earth-shattering news, but what’s interesting is that the site is designed and built specifically to be the anti-Amazon. Every aspect of the look, the interface, the processes, and the entire experience is carefully massaged to be different than Amazon. (And hopefully better from…

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Eating the Elephant: Economic Upheavals

There’s a silly old joke that goes something like this: “How do you eat an elephant? One bite at a time.”  In this series, we’re talking about taking a bite out of some of the “elephants in the room” – big, obvious, uncomfortable problems that everyone’s trying to ignore. We’re hoping to inspire credit union people to…

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Minimalism: Love people. Use things.

Last summer my wife and I were partially successful at simplifying our lives. We moved from a 3000 sf home in suburbia to a 1700 sf condo in the middle of town, cut out 40 minutes of drive time and replaced it with a 10 minute walk to work along a fitness trail surrounded by a…

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What CUs can learn from Sarah Silverman

If you haven’t seen the latest Sarah Silverman video about moving her money to a credit union, you might be living under a rock. I’ve seen almost as many social media posts and reposts about #bankexit as political posts. Okay, that might be an exaggeration. There’s still far more political posts in my social media. And of course the video…

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The bubbles you build around yourself are the strongest.

When you see a bubble, pop it.

If nothing else, the 2016 election has made one thing very obvious: many of us live in a “information bubble”, where we only pay attention to information that reinforces what we already believe. These bubbles, together with the speed and reach of social media, created an unprecedented opportunity for fake news — just create a…

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No "vision" or "mission" gobbledy-gook.

Where’s your Master Plan?

Elon Musk, best known as the CEO of Tesla and SpaceX, has a very interesting document on his company’s blog — the second half of his “Master Plan”. He’s achieved or is close to achieving the goals he laid out in the first half of his Master Plan, and he’s now working on the rest.…

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Change happens. Sometimes (relatively) quickly.

Four facts that may rock your world

Plenty of CEOs and Boards act as if nothing has changed in the 70+ years since their credit union was founded, and that it will probably continue along as it has for another 70+ years. (Insert mental pic here of CEO with feet up on desk, eyes half closed.) I’d tell them they might not want to get too comfortable,…

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Don't neglect the human basics of security just because it's not a transaction system.

DDoS and web site security: what CU marketers need to know

We’ve had some questions from clients about DDoS attacks on credit union web sites, what they mean to their website’s security. Here’s what CU marketers need to know: What does DDoS mean? In a Denial of Service (DoS) attack, a malicious hacker or group of hackers attempts to overwhelm a web server with a huge…

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what were they drinking?

How deluded management almost diluted a brand

Anyone that has gone on the Kentucky Bourbon Trail (yes, it does exist), has probably visited more than one of the participating distilleries. My wife and her sister have used the trail as an excuse for a weekend getaway more than once, and one of their favorite stops was at Maker’s Mark. Why? Because Maker’s…

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It doesn't matter what you say your brand is.

Your brand is a collection of stories told by others about you

There are two basic branding lessons that every credit union needs to learn: It doesn’t matter what you say your brand is. It matters what everyone else says it is. You can talk about how wonderful, caring and helpful you are to your members, but no one will believe it until they hear about it…

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