Running a Marketing Department is a bit like remodeling a kitchen.

Are you DIY dizzy?

Credit unions have a strong DIY (do-it-yourself) ethic. It probably comes from the early days — every credit union started as a home-grown effort. The cigar box in a desk drawer became a shoebox in a closet, then the CU moved into an unused office near the break room, and, well, the rest is history.

For a credit union marketer, the DIY spirit is both good and bad.

You get the chance to do and try EVERYTHING yourself. You also get the chance to make yourself crazy by taking on every last task yourself.

You may even be a natural at it and do a lot of things well. And if you do, I’m sure your boss will be happy to add a bit more to your plate to see if you can handle it. But a good boss will also understand  you can’t be expected to be great at everything.

If you’re trying to direct strategy, track results, write headlines, design ads, build a web site, write copy, manage social media accounts, figure out how many chairs you’ll need for the annual meeting, prepare for the next management meeting, stay awake over the ALM report…well, somewhere along the line, you probably could use some help.

Sometimes it pays to call a pro.

Running a Marketing Department is a bit like remodeling a kitchen. Even if you can do most of the work yourself, it’s best to call in licensed plumbers and electricians for those critical phases to avoid any jarring shocks or sticky messes.

Brian Wringer

Email this article to a friend or coworker.