Posts Tagged ‘Branding’
Five ways you’re scaring members away
Gather ‘round the campfire folks, pour your favorite pumpkin-flavored beverage, and get ready for five spine-tingling cautionary tales of ways credit unions might be making members go “EEK!” and run away. Do you have what it takes to face the horrors ahead? Come closer, closer, and hear our tales of dread… The Website of Fright…
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What good is a marketing budget that never changes?
It’s budget season once again. Time to dust off last year’s marketing budget, tweak the product promotions to match what lending wants to focus on this year, push the numbers as much as you think you can get away with, turn it in and hope that it doesn’t get trimmed too far back. Sound about…
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Let’s get unapologetically, radically transparent
No, I don’t mean transparent as in “invisible” or “see-through,” and I certainly don’t mean “difficult-to-find.” The word transparency could refer to a lot of things inside a credit union, but for our purposes we just have to ask one question: Do people know how a credit union works? We know that people see “credit…
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How credit unions can be much more than loan retailers
Lots of people make bad decisions about their money simply because they were never taught how to make good ones. Which often gets blamed on their parents, since 83% of US adults say that parents are the most responsible for teaching their kids about finances. Yet 40% of parents claim they talk to their kids…
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Don’t be like an airline
You might not think that an airline has a lot in common with a credit union. But when you think about it, people come to both airlines and CUs because they want to do something else. No one I know rides commercial airlines or takes out loans because they enjoy doing those things. Both airlines…
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Mission is your credit union’s not-so-secret weapon
“Why are you here?” It’s a small question. And it’s a big question, too – the biggest, really. The answer, and more importantly the truth of that answer, will determine whether a credit union thrives and survives. “No, why are you really here?” We’re not talking about a slogan, a tag line, or the boring,…
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Legends don’t just happen, they’re built.
Despite its name, New College (part of Oxford University) isn’t exactly new, having been built in the late 1300s. And with that kind of history, it isn’t surprising that even some of its buildings have their own stories and legends. Take the New College dining hall, known for the enormous oak beams that span across…
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Why you should offer Loans for Oddballs
Loan season is right around the corner, i.e., your credit union’s bread and butter. So if you haven’t already started working on your spring and summer auto, boat, home equity and mortgage loan campaigns, then you better get in gear. If you can get excited about one more loan campaign, that is.* I mean, I…
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Fresh, never frozen lessons from Wendy’s marketing
Wendy’s digital marketing team has always been impressively in-tune with what the internet likes. They’ve long since become well-known for roasting people on Twitter, and to top it off? They’re actually funny. More recently they’ve launched their “Super Wendy’s World” campaign to target gamers, and with the size of the industry it’s easy to see…
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Quick wins CUs can get done NOW
There are times when you need a few quick wins. Whether it’s budget season, or there’s another review with your boss and you just need to get some results and look good. Maybe you still haven’t gotten that list of To-Dos done, much less hit all those goals! OMG! It’s okay. Don’t panic. Simply take…
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