Posts Tagged ‘Branding’
Budgeting for Weird Times: It’s Opportunity Season for CUs
Whatever your personal, political, or economic beliefs, we can all agree on one thing: things are Weird, with a capital “W”, and they’re getting Weirder. Any way you slice it, 2020 is going to be one wild ride. In this series of “Weird Times” articles, we’re going to explore how credit union marketers can shape…
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A credit union? How do you expect me to market THAT?!
You’re a world-class marketer (even if still waiting on the world to recognize that fact), and a new client walks in your door. You ask how you can help, and they start talking about their business. Seems they’ve been around for over 60 years, with a decent customer base. Unfortunately that base is starting to…
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Remember your past. Build on your present. Brand for your future.
Rebranding a credit union is tough. Everyone has an opinion, and most aren’t afraid to state it. For every member that identifies with their shared history, there are others that see a need to update their brand for the future. And both have a point. But time keeps moving, and credit unions have had to…
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How many seconds to get a human?
Two extraordinary things just happened to me: An actual human picked up the phone when I called a large corporation with a technical problem. The human quickly resolved my problem. A few days ago, I found myself locked out of my Square account. (Among other things, Square allows regular folks to accept credit cards.) I…
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Maybe you just need to reboot your CU?
A credit union is kind of like a computer. Multiple components interfacing with processes that all have to work together to get anything done. Competing demands for limited resources that are trying to do too many things at once. Lots and lots of data to process, that everyone wants immediately, if not sooner. With all…
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How to build the credit union you’ve always wanted
Bricks, mortar, steel and glass are okay. They just aren’t the right materials to build the credit union you’ve always wanted. One-of-a-kind CUs are built on more fundamental components. Elements that give your credit union the rock-solid foundation it needs. A strong, but flexible space that provides a base for everything you want to do.…
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Career lessons from the funny farm
I’ve had an unusual career. After the watermelon farm, and while I was in college and playing in a classic rock band, I also worked full time at a psychiatric hospital for four and a half years. (I didn’t get much sleep, either…) Like anyone who’s worked in a hospital, I also have an endless…
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Why daily details matter
I recently read an article about the rise of cupholders in cars. It turns out to be a more interesting and important topic than you might think. And there are lessons every marketer can learn from the Great Cupholder Revolution. In a nutshell, cupholders in American cars started entering the mainstream in the 1960s, as…
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Should you: Stay in your Lane, or Think like a Human?
If we have learned anything in this era of ‘woke’ advertising, it’s that companies need to think like a human instead of a corporation. Whether you agree or not, most people believe that businesses have a social responsibility in the marketing they present. Ads and images that show rigid gender roles and sexual stereotypes, unrealistic…
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Brand? Website? Why not both?
We’ve built lots of credit union websites. And we started noticing something interesting: many of our CU website projects took a slight detour to fix or update branding as well. Sometimes it was just a little visual cleanup – fixing little graphic or type inconsistencies, or updating an awkward symbol. At other times, the process…
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