it's time for some new ways of thinking

It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Here are the first ten ways to pump up differentiation, connect with the next generation, break out of your…

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it's time for some new ways of thinking part 2

It’s a new decade, and it’s time for some new ways of thinking. We sat down and made a list of 20 Monster Ideas we’d like credit union marketers to ponder as we head into 2020. Last week, we shared the first ten ways to pump up differentiation, connect with the next generation, break out…

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A website can even the playing field faster and at lower cost than anything else.

When a credit union is considering a shiny new website with all the bells and whistles, they’re naturally concerned about what it’s going to cost.* Sure, you have to be careful with your members’ money, but it’s also important to factor in what that lame old website might be costing you every day: 1. A…

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Tough times (and yes, Weird times) are exactly what credit unions are made for.

Whatever your personal, political, or economic beliefs, we can all agree on one thing: things are Weird, with a capital “W”, and they’re getting Weirder. Any way you slice it, 2020 is going to be one wild ride. In this series of “Weird Times” articles, we’re going to explore how credit union marketers can shape…

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People are much more aware of what they purchase and from whom.

You’re a world-class marketer (even if still waiting on the world to recognize that fact), and a new client walks in your door. You ask how you can help, and they start talking about their business. Seems they’ve been around for over 60 years, with a decent customer base. Unfortunately that base is starting to…

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I'm not calling a credit union for fun; I'm calling to get something done.

Two extraordinary things just happened to me: An actual human picked up the phone when I called a large corporation with a technical problem. The human quickly resolved my problem. A few days ago, I found myself locked out of my Square account. (Among other things, Square allows regular folks to accept credit cards.) I…

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With all of that potential, the possibilities are almost endless.

A credit union is kind of like a computer. Multiple components interfacing with processes that all have to work together to get anything done. Competing demands for limited resources that are trying to do too many things at once. Lots and lots of data to process, that everyone wants immediately, if not sooner. With all…

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One-of-a-kind CUs are built on more fundamental components.

Bricks, mortar, steel and glass are okay. They just aren’t the right materials to build the credit union you’ve always wanted. One-of-a-kind CUs are built on more fundamental components. Elements that give your credit union the rock-solid foundation it needs. A strong, but flexible space that provides a base for everything you want to do.…

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I’ve had an unusual career. After the watermelon farm, and while I was in college and playing in a classic rock band, I also worked full time at a psychiatric hospital for four and a half years. (I didn’t get much sleep, either…) Like anyone who’s worked in a hospital, I also have an endless…

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