Play nice now, and you may get more playdates in the future.

Before trying “latest and greatest” in marketing tech…

By | Credit Union Marketing, Credit Union Websites | No Comments

Credit union marketers are being bombarded with so many options for the “latest and greatest” in marketing tech (marketing automation, AI, personalization, big data, chatbots, biometrics and more), that it’s hard to keep up. But we certainly pay attention. After all, the “next big thing” is always fascinating, isn’t it? Especially when…

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Its time to dig out those tie-dyed tees

Peace, love, and credit unions

By | Big Ideas for Credit Unions

“Hippie” values are back, and it’s time for credit unions to dig out those old tie-dyed tees and headbands and get ready to group-hug a whole new generation. Millennials (approximately speaking, people 18-35 years old) are absolutely starving for a “what’s in it for everyone” message, and they’re in their…

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Unintended consequences can be damaging

By | Credit Union Branding

When Marketers don’t pay enough attention, unintended consequences can be especially damaging. If you don’t believe me, look at the public relations fiasco United Airlines has been experiencing lately. Those standardized terms probably looked reasonable to those in charge of herding passengers at United, especially since all the major airlines use similar wording in the fine…

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