Posts Tagged ‘Big Ideas’
Should you: Stay in your Lane, or Think like a Human?
If we have learned anything in this era of ‘woke’ advertising, it’s that companies need to think like a human instead of a corporation. Whether you agree or not, most people believe that businesses have a social responsibility in the marketing they present. Ads and images that show rigid gender roles and sexual stereotypes, unrealistic…
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Start next year right now
With just a few weeks left in 2018, it’s time to relax, get ready to enjoy the holiday, munch cookies, and arrive in 2019 rested and ready to roll up your sleeves again in January. Nah, just kidding. Sure, the holidays are coming and there are cookies to be eaten, but here are a few…
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How to Brainstorm for Results (and get something good)
It’s time to bring in the troops for a brainstorming session. Because you need ideas. You might need ways to solve a big ugly problem or keep a small problem from growing. Or maybe you need a dose of fresh, deep thinking about long-term strategy. Ordinary, obvious ideas won’t do. You need so-good-they’ll-instantly-be- recognized-as-amazing ideas.…
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Why your brainstorm sessions need to work like your brain.
If you’ve ever been part of a brainstorm session that boomeranged from over-the-top-zany ideas to more-practical-but-not-quite-boring concepts, then you have a pretty good idea how your brain works. Which isn’t how everyone thought brains worked, not that long ago. Everyone used to think there were two sides to a brain, and two types of people,…
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Answering the Indirect Question
One of the more intriguing credit union marketing problems we encounter is “what should we do with all these indirect members”? To be clear, we’re talking about members who have joined the CU by getting a car loan at a car dealer. Many times, they have only the base savings account and the car loan,…
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Eating the Elephant: Health Care Costs
We all know the expression “the elephant in the room”. It’s a big, obvious, uncomfortable problem that everyone’s trying to ignore. In our “Eating the Elephant” series, we’ll take a good hard look at some of the elephants jostling credit unions and their members. We’ll also discuss some ways credit unions could play a role in taking…
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