CU Marketing Monsters
Core conversions need Marketing love, too
Technology moves fast, and credit unions need to move faster. Or at least keep up. If changing or upgrading your core processor is on the table, here’s why Marketing needs to be sitting at that table. Be there from the beginning No one embarks on a core conversion for fun. It’s a monster project, and…
Read More
How to keep those winter Marketing Monsters from getting ABOMINABLE
During the winter months, it gets really easy to let things slide as you plan for warmer weather. Unfortunately, those Marketing Monsters aren’t waiting until spring comes to cause you problems. In fact, winter is usually when those problem monsters become Abominable. When I say Abominable, I mean big, hairy, and out of control. While…
Read More
Get face-to-face with the Financial Education Monster
This pesky pain-in-the-neck likes to sit in the periphery. The Financial Education monster lurks just out of view, a persistent reminder of a mostly unfulfilled promise you made to your members. And even worse, your members can see the scruffy, generic, little rascal, too. Here’s how to brush up the Financial Education Monster, give him…
Read More
Wrestling the Member Onboarding Monster
This slippery, sly critter is a regular Houdini. Without constant attention and communication, the Member Onboarding Monster slips overboard the instant your back is turned, taking hundreds of members with him. Here’s how to turn this beastie into your member retention bestie, and transform single-service and indirect members into lifelong super-fans: Automate onboarding This one’s…
Read More
Feeding the Social Media Content Beast
It’s always hungry, always screaming for more, MORE MORE! The Social Media Beast craves a constant stream of tasty snack-size content, and it’s insatiable. Here’s how harried credit union marketers can keep this ravenous critter happy while keeping their sanity. Repurpose, recycle, and repeat The first rule of content cookery is to make the most…
Read More
Five reasons your website is a fright
In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…
Read More
Taming the Weird Times Monster
The Weird Times monster is hairy, scary, and totally unpredictable, constantly sprouting freaky new tentacles to worry about. Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster is tromping all over the place right now. From election antics, freaky weather, and oh yeah, that little virus…
Read More
Too bad all your monsters aren’t this fuzzy.
‘Tis the season of spooky, so it’s the perfect time to talk about credit union monsters – and find new homes for a few more of our snuggly, fuzzy, freaky friends! Here on the Shared iDiz blog, we’ve helped credit union marketers all over the country tame all kinds of scary credit union monsters. Everything…
Read More
CU Budgeting for Weird Times: Double Down on Different
It’s budget season for credit unions, but it’s also silly season in politics and wacky times in finance. Even the weather is off-the-charts odd, and strange growth-eating monsters are creeping over the horizon in every direction. In times like these, how do you even begin to make your plans for the strange and stranger times…
Read More
CU Budgets in Strange Days: Put Your Money Where Your Monsters Are
You can’t just build a CU budget for your marketing and website based on “oh, whatever we did last year“, and that goes double when times are getting Strange.* *(In last week’s article, we pointed out that strange days and weird times are here, and things are only going to get Weirder in 2020.) Fortunately,…
Read More