What are credit unions going to be doing 25, 50, or 100 years from now?

Credit Union Science Fiction

By | Marketing | No Comments

  Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this…

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people crushed by huge medical bills and premiums can't buy cars and homes

Eating the Elephant: Health Care Costs

By | Elephants | No Comments

We all know the expression “the elephant in the room”. It’s a big, obvious, uncomfortable problem that everyone’s trying to ignore. In our “Eating the Elephant” series, we’ll take a good hard look at some of the elephants jostling credit unions and their members. We’ll also discuss some ways credit unions could…

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What if people wanted to see marketing?

Thank you for the marketing!

By | Marketing | No Comments

What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your…

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For a small word, "but" does a lot of damage.

New Year’s Resolution: Kick Some “BUTS”

By | Marketing | No Comments

You have an amazing idea that gets you feeling so pumped that you have to tell someone else before you explode. Everyone you tell gets so excited they tell others, and suddenly everyone is buzzing, brainstorming, and building on the possibilities until they begin to feel probable. At least until a great big “BUT” pops up. “What if…

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Free Shared iDiz Books

By | Marketing | No Comments

Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into…

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There is an option to The Slow Fade.

By | Marketing | 4 Comments

Day after day after day, too many credit unions have kept doing the exact same thing they always have, for members they have always had. As a result, too many end up focused on trying to stay afloat with an aging membership and rising overhead costs, spending less and less money and effort on…

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