Posts Tagged ‘We Dare You’

Go ahead, get weird

What’s your best crazy CU idea?

Crazy ideas are a great way to stretch your thinking for any project or problem. When we’re building a shiny new credit union website, my favorite question to ask is something like this: “What’s your biggest, craziest, blue-sky, out-of-left-field idea for your credit union’s new website?” Sure, sometimes you get some tacky ideas, like a…

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All of us have the potential to do so much more.

Making the world a better place, one tomato at a time

We’re big on making the world a better place, and we’re even bigger fans of those that actually do it. A few days ago, we ran across this link to a fascinating National Geographic article on how the Netherlands, a country with 1/270th the area of the US, has become the world’s #2 exporter of food. (Take…

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Think Beyond The Rate

Bread and butter car loans don’t have to be boring

Here’s a product idea for car loans I’ve had kicking around my head for years. It’s yours, free of charge. (Of course we’d certainly love to help with marketing strategy and creative.) The plain old car loan is every credit union’s bread and butter. It’s also kind of boring. No wonder your members look at your…

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Credit Union Science Fiction

Forget next year’s media budget or your five-year strategy. Let’s gaze deeper into that CU crystal ball than we ever have before. What’s the distant future of finance? What are credit unions going to be doing 25, 50, or 100 years from now? Virtual CUs Correct me if this has already happened, but is there…

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Eating the Elephant: Health Care Costs

We all know the expression “the elephant in the room”. It’s a big, obvious, uncomfortable problem that everyone’s trying to ignore. In our “Eating the Elephant” series, we’ll take a good hard look at some of the elephants jostling credit unions and their members. We’ll also discuss some ways credit unions could play a role in taking…

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What if people wanted to see marketing?

Thank you for the marketing!

What if people wanted to see marketing? Seriously. What if the state of the art in creating and targeting online marketing messages was so good that people would turn off their ad blockers, and eagerly await the flood of fresh, funny, interesting, valuable, relevant, educational, and informative content? What if your mailbox contained stuff you actually…

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For a small word, "but" does a lot of damage.

New Year’s Resolution: Kick Some “BUTS”

You have an amazing idea that gets you feeling so pumped that you have to tell someone else before you explode. Everyone you tell gets so excited they tell others, and suddenly everyone is buzzing, brainstorming, and building on the possibilities until they begin to feel probable. At least until a great big “BUT” pops up. “What if our web site DIDN’T look like…

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No pop-ups, no forms, no logging in. Just download and enjoy.

Free Shared iDiz Books

Back when we started Shared iDiz in 2007, our concept was simply to chat with those working in credit union marketing. We wanted to provide insights, share expertise, challenge unproductive thinking, celebrate fresh viewpoints, and hopefully keep it interesting and fun to read. It’s apparently a long conversation, since we are headed into our 10th year of Shared…

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It's October, and the world seems to ripen around you.

Don’t forget to breathe.

It’s October, and the world seems to ripen around you. Reds, oranges and yellows pop out overnight against the darker green leaves of trees that aren’t in such a big hurry, while squirrels try to get a little fatter with every walnut they crack open. It’s the best time of the year in the Midwest.* The air is a…

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True Innovators prepare for obsolescence.

Thinking big. Really big.

Every so often, I think it’s a good idea to think big. Really big, like on a macroeconomic level. What’s our species up to, anyway? I’m not always sure where I fit in or even where credit unions fit in, but here are a few of the big, fundamental things I’ve been thinking about lately.…

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