Is your credit union trustworthy?

Building trust helps business. In fact, many consumers will overlook higher costs if they think they can trust you.  With large tech companies’ identity theft and data breaches uncomfortably too common lately, faith in online business has taken a beating. Savvy credit unions should see this as an opportunity to stand out. By taking the…

Read More
What if your credit union could make digital moneyeasier and safer?

Free product idea: Digital Life Accounts

Just handing over paper money is sooooo 2010, and it’s honestly just a little icky these days. Like most modern humanoids, I live a more digital life. But it’s a little like speaking multiple languages; everyone needs more than one payment method on hand in order to have the best odds of aligning with another…

Read More
always remember the real people at the other end.

Data Digging Disappoints. Duh.

Billions of words and dollars have been spilled on the topic of Big Data and Marketing for credit unions and banks. But far too often, the quality of the offers, messaging and creative sent to those exquisitely preened, pruned, selected and targeted lists gets almost no attention. We see this in quite a few marketing…

Read More

De-Mummify your Marketing

Is your marketing groaning, moaning, and shuffling its way out to your members? Are you feeling cursed? Forever doomed to create and recreate calcified content? Don’t plague your members with soul-sucking, reanimated marketing campaigns. Here’s a few ideas on how to reinvigorate your marketing and shake off bad voodoo. Quit worshiping the past You can’t…

Read More
You're in a space the listener helped to create

Streaming ain’t radio.

If you’re running ads in audio streaming services like Pandora, Spotify, podcasts, etc., read the room. Tailor your message, offer, script, and production to the context. A commercial in a listener’s headphones while listening to a finely tuned personal playlist feels a lot more intrusive than listening to the radio. You’re in a space the listener…

Read More