In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…

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you've got to keep your ears open.

There are plenty of ways to get member feedback: take a poll, distribute surveys, and ask your call center for a list of FAQs. But the place where a lot of CUs are missing the mark, however, is social listening. Social listening is an important part of your social media strategy and integral to guiding…

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No one wants to make a mistake when there is a lot at stake.

Have you ever been part of a group that has come up with so many options that the only decision has been to not make a decision? Or where someone is so convinced that there is a perfect solution still out there, that the fear of making the wrong decision has everyone overanalyzing and overthinking…

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catch members at crucial points in their decision-making process

Financial calculators are a great way to make your credit union’s website more useful and interactive for your members. Credit union websites are a little different than most; one way to look at it is that your website is primarily a tool, not a destination: members visit your website to get things done. Good financial…

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Nothing is as personal as the human voice

These are strange times filled with uncertainty and fear. While people want to be reassured, they’re also craving connection. A few days of social distancing is enough to impact anyone’s mental state. A blog post is fine, but nothing is as personal as the human voice. So this is a perfect time to talk about…

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The quieter you become, the more you can hear.

Why does everyone seem to be talking all of the time? And how does anyone expect to be heard, when everyone is talking? Thanks to the web and social media, everyone who wants to share their thoughts with the world can do so, using a constantly changing array of platforms. The lines between creators, media,…

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