Posts by Kent Dicken
When consumers have the attention span of a goldfish
“The average attention span of an adult is 20 minutes.” – Brad Vander Zanden, University of Tennessee “On the Internet, the average attention span is three to five minutes.”– Steven Hirsch, co-chairman, Vivid Entertainment “The addictive nature of Web browsing can leave you with an attention span of nine seconds, the same as a goldfish.”…
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When price is all they care about
As a consumer, if given the choice between buying what looks to be the same product from two different sources, you would choose the one with a lower cost, right? You probably switch brands of tissues or aspirin or dish soap to whatever is on sale at the store this week without even thinking much…
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When it’s okay to preach to the choir
I have heard variations of “preaching to the choir” all my life. Of course, I grew up as a P.K. (preacher’s kid) and even have a brother who became a minister in his second career, so maybe the phrase has a deeper psychological meaning with me than most people. But today, it seems to apply…
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What to do when Lending starts grumbling
Every credit union needs loans. So the CFO rattles Marketing’s chains. Concepts are dreamed, visuals created, goals and ROI plotted and blessed by the executive team, then marketing starts working its mojo and gets it out the door. That’s when the grumbling starts. And Marketing starts grinning like a Cheshire Cat. Because the grumbling is…
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The hard part is showing your work
Coming up with creative ideas is the easy part. Well, okay, at least kind of easy when it’s your job to come up with ideas and you do it on a daily basis. You train your mind to make connections that aren’t obvious, think of words that combine into something visual, and visuals that connect…
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Is your lizard brain holding you back?
Having problems getting things done? Easier to answer email, tweet or check Facebook than get that unfinished project finished? Like the idea of a trimmer, healthier body but your willpower just can’t resist the call of ice cream when your favorite TV shows are on? Well, there may be a reason. And even better, it…
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Can Facebook friends affect your credit?
You may not pay much attention to what your social media friends are posting, but creditors are. If your settings are “public”, what you are discussing is available to companies that want to sell their products – that includes banks, credit unions, and credit companies. According to an article by Erica Sandberg, creditors are starting…
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WIIFM (What’s in it for me)?
With all of the marketing messages being broadcast every day, people have been trained to ignore anything that does not benefit them. In fact, What’s in it for me? is a phrase that has gotten so popular that it has it’s own acronym. If you don’t have something that interests me, I’m gone. So get…
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Are you marketing inside out?
Traditionally, marketers have worked inside out, isolating themselves from the rest of the world, all alone in their office bubble, dreaming up concepts and doing their creative voodoo, then broadcasting it out into the world and crossing their fingers in hope of reaching a few receptive ears. But what if you were marketing outside in?…
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What are you known for?
Successful companies are known for something, usually their best-selling product. That something becomes representative of their brand identity. Once they are recognized for that product, they are able to then build on that base and expand their offerings, introducing just enough new variations each year to keep their market connected. McDonald’s has a variety of food items,…
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