Posts by Sam Dicken
3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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The Double Toddler Day
Last week we agreed to watch our friends’ toddler while her day care was closed. We have a toddler of our own almost exactly the same age, so we agreed it would be fun for everyone. “Why not? Two toddlers can’t take that much more work,” we thought foolishly. To no one’s surprise but ours…
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Do AI and Google like your CU website?
AI has left a lot of digital marketers scratching their heads. For many, organic search engine traffic has dropped substantially. This is largely because AI tools can synthesize a response without the user ever putting eyes on your website. You can see for yourself. Google has even built an AI overview right into their search…
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Three more ways credit unions can help new homeowners
The first few months as new homeowners feel incredibly busy. There’s just so much to do. You feel like you’re learning something new about homeownership every day, and some of the things you learn aren’t exactly fun. I previously shared my experience with online mortgage loan tools, and then the budgeting difficulties new homeowners might…
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New home buyers need a budgeting coach
A couple of months ago (wait… really? Two whole months?) I shared my experience at the beginning of the home buying process and the ups and downs of online mortgage tools. Now that I’m past the buying process and into the owning process–which is both way better and way scarier, by the way– I can…
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Fabulous FREE stuff for credit unions
There’s no denying that, well, everything is more expensive now. It feels like every day prices are going up, and we know by now that they’re never coming back down. It’s been happening for years and it’s not getting any better. And most importantly, we’re all just tired. But we CAN reject the idea that…
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Are your online mortgage loan tools actually helpful?
I’m already in my mid-30s, married, bought a new car, and have a toddler, so I thought I would complete my “ideal credit union member” bingo card by buying a house. In related news, this is going to be a shorter blog post because I’m in the process of buying a house. ARGH! On another…
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10 things that need to be on your website (but probably aren’t)
We’ve built websites for credit unions for a long time, so we have a lot to say about them. One of our favorite things to say is, “Credit union websites are weird.” (In marketing weird is good, so don’t overthink it.) People visit their credit union’s website for different reasons than other websites. They’re not…
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In Case You Missed It – 3.12.25
Credit union stability, member-confusing tech, cannabis banking, starting new credit unions, weird St. Patrick’s Day traditions, and how Americans spend their money. Here’s what we noticed, in case you missed it: CUs as a “Beacon of Stability” Spotted on CUInsight, this article from Jim Holt of CU Student Choice highlights one of the most vital…
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Have you thanked your website lately?
Right around Thanksgiving there’s a lot of talk about what people are thankful for. The old standbys like Love, Family and Good Fortune are all well and good, but there’s something that a lot of credit union marketers might have forgotten to show their appreciation for. What I mean is, your website does a lot…
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