Posts by Sam Dicken
Messaging that matters to parents
It shouldn’t really be a surprise that the majority of new parents reassess their finances, which could lead to switching financial institutions. Kids are expensive, and the top concern for new parents is “How am I going to afford this?” Well, maybe not the top, but it’s up there along with “Am I doing this…
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Email Marketing – The Overwhelmed Marketer’s Guide (OMG!)
If marketing is part of your job, it’s almost a guarantee that you’re working with some kind of email marketing software. There’s also a good chance that someone other than yourself decided which platform to use, and at best you received a crash course in how it works. Let’s try to fix that. MailChimp, Constant…
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4 ways to help your members fight fraud-phobia
Discussing fraud with your credit union members can feel like walking a tightrope. Too much “Don’t Worry About It” gets you complacent members, but too much “Pay Attention” leads to panic and shame. You want your members to be informed and aware, but able to trust that the credit union has their back. The problem…
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How do you get new members to Google you?
Note: this post isn’t going to be about the “secrets” of SEO (although that probably would make a good topic for another post.) We aren’t going to spend time talking about keywords, inside and outside links, etc. It also isn’t going to be a post about what might be wrong with your website. This post…
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Top 5 things that might be missing from your website
Reviewing your website’s content is something of a never-ending task, but addressing content that already exists is pretty straightforward. What about the stuff you can’t see, because it doesn’t exist yet? It can be hard to see what you’re missing if there’s no one around to tell you what they can’t find. Thankfully, we’ve seen…
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The Top 5 Content Problems on Credit Union Websites
Content is the beast that you never stop feeding. It’s the mill that always requires more grist. Like washing your dishes or doing the laundry, you’re never actually done-done. And that’s what makes it a headache for every marketer who has more responsibilities than time. Not all content is created equal, however. The social media…
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Three young members you can help in 2026
Each year the Member Aging monster has been getting bigger and meaner for credit unions across the county. Why? Because as the average age of a credit union member rises, CUs tend to become increasingly out of touch with younger members. It doesn’t help that when we discuss young credit union members, we tend to…
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3 reasons why you should learn to recognize AI generated content
If you live on the internet, it can feel like AI is becoming ubiquitous. Every industry is circulating think-pieces about how to leverage AI. I know it’s happening in the credit union industry, for example, because I’ve written about it before. There’s also a lot of controversy about using AI to replace human creativity, and…
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3 reasons why your CU should be promoting sustainability
For an unfortunate number of people, sustainability is just another buzzword. Like “Organic” or “Eco-Friendly,” it’s just a bit of hippie dippy hooey that businesses pay lip-service to for PR reasons. In other words, it’s just a Marketing thing. Well I think that attitude is not just sad, but frustrating. It’s outright bogus and not…
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The Double Toddler Day
Last week we agreed to watch our friends’ toddler while her day care was closed. We have a toddler of our own almost exactly the same age, so we agreed it would be fun for everyone. “Why not? Two toddlers can’t take that much more work,” we thought foolishly. To no one’s surprise but ours…
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