Posts by Brian Wringer
Streaming ain’t radio.
If you’re running ads in audio streaming services like Pandora, Spotify, podcasts, etc., read the room. Tailor your message, offer, script, and production to the context. A commercial in a listener’s headphones while listening to a finely tuned personal playlist feels a lot more intrusive than listening to the radio. You’re in a space the listener…
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How your website can help members help themselves
Even though branches are still one of the primary avenues for member service, many credit union members still prefer to manage their money and get the answers they need online or by phone rather than in-person. After all, why not save a trip and save time? Which is why one of the consistent trends for…
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Five ways credit unions can put that deposit surge to work
From the national data, and what we’re hearing from our clients, credit unions have seen a deposit surge in the second quarter of 2020. Members are spending less, many are getting back to work, and everyone wants to build their emergency funds in a safe place. Driven by record low rates, mortgages and mortgage refis…
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What if we turned branches inside-out?
In an earlier SharediDiz article, I just had to admit that I’ve always been a branch hater. When I need to get something done, visiting a branch has always been the absolute last resort. But maybe I was being a little harsh. A lot of people still like branches. They can make people feel more…
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Ten fast video content ideas for credit unions
Everyone knows that video content is the most engaging by far on websites and social media. That goes double when branch access is restricted, and people are depending heavily on online access. Of course, credit union products and services are a little abstract, so it can be hard to figure what’s interesting and engaging. Here…
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I hate branches
I’m a branch hater. There, I said it. When I need to get something done with money, visiting a credit union branch has been the absolute last resort for, well, for pretty much my whole life. Branches are time-consuming, inconvenient, and never open when I need them. How many of your members feel the same way? How many…
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Don’t merge without your members
If you have been part of the credit union world for any length of time, you know there have been a lot of mergers, even while greatly increasing membership and offering expanded benefits. And it looks like those merger trends will continue. Over the years, we’ve had the honor of helping several credit unions navigate these mergers. And we’ve…
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Three ways credit unions can boost loans in weird times
Everything is downside-up and frontwards-back right now, and probably will be for a while. Still, life goes on for your members and CU marketers need to do their part to keep interest income flowing and make sure the lights stay on. And what we’re hearing from our credit union clients lately is loud and clear:…
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How to add financial calculators to your credit union website
Financial calculators are a great way to make your credit union’s website more useful and interactive for your members. Credit union websites are a little different than most; one way to look at it is that your website is primarily a tool, not a destination: members visit your website to get things done. Good financial…
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How to add secure forms to your credit union website
One of the more common questions we get from our credit union website clients is “how can we put secure forms on our website?” Credit unions can be far more efficient if they replace paper forms and processes with online forms. And of course, no-contact member service is a lot safer all around if you…
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