When you mobilize your members, you can do even more.

How credit unions could help the helpers

What with all this… let’s just call it “stuff” going on in the world right now, credit unions all over are leading the response in a lot of innovative ways. After all, “people helping people” is part of every credit union’s DNA.  Much of what we’ve seen so far are CUs offering flexibility to their…

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Where are your members checking if they're not checking with you?

How do you market checking when no one writes checks?

Paper checks may be fading, but checking will likely be with us for years to come. And I suspect that the term “checking” will linger long past the time payments are telepathic and humans have stopped chopping up trees to make paper. After all, that amazing all-purpose portable computer, navigator, and communicator sitting on your…

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Is it, you know, a little "tacky" to start marketing again?

So is it OK for credit unions to start marketing again?

Credit unions all over the country have been rising to the challenges of the COVID-19 crisis with all kinds of creative solutions for keeping members and staff healthy and coping with the economic fallout. But as CU marketers look forward through the crisis and the recovery, they’re starting to wonder… when is it going to…

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What effects can we see and what can we learn

How COVID-19 has changed credit union website stats

A few days ago, I saw some very interesting stats from Google on how profoundly movement patterns have changed in recent weeks. The data comes from anonymized location data from Android users who have Location History turned on: https://www.google.com/covid19/mobility/ And I started wondering… what effects can we see by comparing the last few weeks of…

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Fill in the most urgent needs, but also look for some quick wins

Turn your CU website into a virus fighter

Now that we’re here in the new normal, your credit union’s website is the focal point of contact with your members. With everyone hunkered down and branches mostly closed, now is the time to beef up your website to make sure your members get what they need to weather the storm. Here’s what we’ve been…

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We're honored to support credit unions in their vital mission.

How to navigate the New Normal

We hope everyone is doing OK in…well, what should we call these times? The Coronazone? The New Normal? In order to help everyone navigate recent challenges, we’d like to share a few tips to hopefully make your life and work a little easier in the coming weeks. Working remotely takes practice Working remotely has always…

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Weird is what credit unions are made for

Taming the Weird Times Monster

The Weird Times monster is hairy, scary, and totally unpredictable, constantly sprouting freaky new tentacles to worry about. Whatever your personal, political, or economic beliefs, we can all agree on one thing: the Weird Times monster has been tromping all over the place for the last few years, and it doesn’t look like he’ll be…

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one of the planet's biggest no-brainers for member retention

The Department of Missing-The-Boat

Today we have so many different topics to talk about, (okay, rant about), that we chose to share them all instead. Big thanks (I think) to the sources linked for the extra grey hairs over the last few weeks. Where are the CUs on automatic savings? This is one of the planet’s biggest no-brainers for member…

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Think Beyond the Rate

What will lenders do when people stop owning cars?

This jelly-bean-looking EV is already signing people up for a waitlist while it goes through testing. Because electric motors and batteries take up less space, the inside of a Canoo is “as big as a Suburban, with a smaller footprint than a Prius.” The interior has sofa-like seating, and “enough room to easily fit a…

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Do you know where your dots are?

Dot org, dot com, dot what? How to keep your domain names safe.

Every website needs a domain name so that human beings can find it. In fact, your domain name is one of the most valuable assets you own. And of course, email doesn’t work without a domain name. That’s why it’s vitally important to make sure your domain names are always protected, and that you have…

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