Posts by Brian Wringer
If you’re targeting everyone, you’re targeting no one.
Of course, every marketer knows “target marketing” is a good idea. After all, it just makes sense; get the right message in front of the right people, and success will rain down. But when it’s time to build a creative brief and develop the message, people seem to get cold feet. “We’re targeting left-handed Moms…
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Free product idea: Digital Life Accounts
Just handing over paper money is sooooo 2010, and it’s honestly just a little icky these days. Like most modern humanoids, I live a more digital life. But it’s a little like speaking multiple languages; everyone needs more than one payment method on hand in order to have the best odds of aligning with another…
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Speaking the same language
Sam’s superpower is speaking Spanish, but I can’t say I have the same gift. Five years of German classes didn’t leave a lasting impression, and besides, every German I’ve ever met already speaks impeccable English. But his tale did remind me that even if the language is English, there are still a lot of ways…
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The Double Jesus Day
Long ago, and not so far away, I worked in a mental hospital. I was working my way through college, which should give you an idea of how long ago this was. It paid about the same as burger-flipping, but it was infinitely more interesting, and of course I learned a lot of people skills.…
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Is your sludge unintentional or intentional?
Sludge in an organization is anything that gets in the way. Sludge creates friction and frustration, slows things down, and makes it harder to get things done. As I’ve said before, the Sludge Monster is a dangerous beast infesting far too many credit unions. Since I’m something of a sludge scholar, I was very interested…
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Data Digging Disappoints. Duh.
Billions of words and dollars have been spilled on the topic of Big Data and Marketing for credit unions and banks. But far too often, the quality of the offers, messaging and creative sent to those exquisitely preened, pruned, selected and targeted lists gets almost no attention. We see this in quite a few marketing…
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Credit Union Website Analytics: Google Search Console
As I’ve said many times, Credit Union websites are weird. They don’t follow the same sorts of rules as other types of websites, so it can be tough to interpret your data. What’s normal or abnormal? What should your goals be, and where can you make a difference? Fortunately, we’ve built lots of credit union…
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Why credit unions must kill off Microsoft Internet Explorer (MSIE)
As credit union website developers, one of the banes of our existence is the browser Microsoft Internet Explorer (MSIE). This ancient, archaic, creaking pile of code is absolutely infested with quirks, bugs, and inexplicable behavior. But this isn’t simply web developers whining about weird-looking websites. The biggest problem is that MSIE is absolutely infested with…
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Five reasons your website is a fright
In honor of spooky season, let’s talk about a few of the ways your credit union website might be causing horrible moaning and groaning, or even frightening members away. And, more importantly, what you can do about it. 1) It’s mummified and lifeless Does your website just sit there, creepily staring into space, with no…
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What’s your Mission?
I have quite a few tools from a company called iFixit. They sell parts and tools for fixing lots of things (mostly cell phones) you’re not supposed to fix. They don’t just sell teensy weird screwdrivers and spudgers, though; their mission is nothing less than “Teach the world to fix every single thing.” And part…
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