Posts by Brian Wringer
Four ways CU marketers can kick-start 2024
The holidays are finally behind us, and so it’s time for credit union marketers to relax and settle right back into that comfortable post-holiday routine, right? Well… sort of. Here’s how to kick off the new year in style – and make sure you get a head start on blowing those 2024 project goals out…
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Real SEO for credit union websites starts with real people
Search Engine Optimization (SEO) is one of the most mysterious and misunderstood terms in the world of credit union websites. The standard “SEO tactics” that might work for sites selling shoes or smoothie recipes (stuff like excessive repetition, rephrasing, padding, keyword stuffing, title and meta tag blather, even more repetition, etc.) will probably just annoy…
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Candid Conference Conversations
In the last month, I’ve been to two state credit union league conferences (the Virginia CU League‘s Growth Conference, and the Indiana CU League‘s Convention right here in Indianapolis). Wondering what’s on the minds of CU leaders right now? Fresh from the schmooze-a-thons, here’s a quick recap of some of the problems and solutions we…
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Fixing the Top Five Accessibility Mistakes on Social Media
Sure, your website has great Accessibility, and you check up on it regularly to keep your site up to snuff. But what about the rest of your online presence? The bad news is, a lot of credit unions aren’t paying attention to Accessibility on Social Media, and routinely post content that a significant portion of…
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CU Conference Shout-Outs
The “sixth principle” of credit unions is cooperation among cooperatives. And we feel a similar spirit should apply to those of us who serve the credit union movement. Here are just a few quick shout-outs to just a few of the innovative companies and CUSOs we’ve seen at NACUSO in Las Vegas in April, and…
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The big value in small credit unions
Here’s my bold prediction for the near future: small and de novo (new) credit unions will play a key part in revitalizing and re-energizing the entire credit union movement. Small credit unions (or call them “boutique” or “specialty” credit unions if you prefer) obviously have tremendous value to their members. But we’re only just beginning…
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New CU tech needs Marketing love, too
Woohoo! Your shiny brand-new website, online banking, mobile banking app, P2P payments platform, fribbert cromulator, or all the above is ready to rock! All your need to do is shut down the old one, flip a few switches here and there, and your members will love it! They’ll flock to download the apps, and no…
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Why love needs CU marketing love, too.
When you think about it, credit unions and the whole credit union movement are pure love in action. I’m serious. Sure, the eight cooperative principles use fancier language, but when you get down to it, these core principles of the credit union movement are all just practical ways humans make the world a better place…
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Cruft check: fast, easy credit union website cleanup
Hey, I get it; housekeeping is hard. But it’s still an important part of keeping your credit union’s website running smoothly. Every so often, it’s worth taking a few minutes to clean up link rot, scrub that scruffy, crusty old content, and throw out last year’s leftover rates. Here’s our easy, fun checklist to get…
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Five things CU marketers can get done before 2023
2023 is right around the corner! Everyone’s putting down their hot chocolate and getting out of the holiday mood, and so it’s time for credit union marketers to relax a bit, right? Well… sort of. With just a little time and effort before we hit January whirlwind, you can get a fresh start on 2023,…
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